Hi! Thanks for opening, and even more so for signing up. Here’s a big welcome to our new and improved FSC news update. From now on, I’m looking forward to being your weekly source of inspiration & information on all things in the female e-commerce and CPG space.

It’s a big day for us today, we have a new look and we’re positively GLOWING ✨ be sure to check us out and let me know what you think…

Three 🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space

1. The Power of Consistency 🚣

EP163: It was cool to mix things up a little and chat with an expert from the social media space. You might have heard of Gwen Lane, the seven-figure entrepreneur and business coach who helps impact-driven content creators grow their influence and revenue.

Consistency. It’s not as easy as it sounds. Need some practical tips to get there?

• Post every day: this is your chance to really attract those people. Show up every day. You don’t know who you’re reaching. Plus: all this organic posting really supports the initial buying decision that customers make!

• Your vision: having your big vision in mind can be extremely motivating and inspiring. Put it somewhere where you can see it. It’ll help you stay on track. 

• Plan your content ahead of time: try to get ahead as much as possible, and use that daily time to engage rather than thinking, ‘what do I post today?.

• Get it down on paper: having things in our minds can feel impossible and overwhelming. Write everything out. Map it out. 

• Get clear on your goals: is it to drive sales? Traffic? Get leads? Brand awareness? Goal setting = staying on track. Meet Gwen

2. Get Chatting 💬

EP164: In SubSafe’s founding story, Desiree Haller kept coming back to the importance of community and communication, especially when, like her, you are starting out in a new industry. It’s great to get lots of opinions before making a decision. Should I found this company? Ask. What should I price my product? Ask. It takes a village to found a business, let it :)

Strangers: ask complete strangers what they think. You have to seek out some unbiased opinions. Talking to friends and family is great, but “everyone is going to tell you your baby is cute.”

Gwen also made a noteworthy point on this:

3. What works for you? 🧰

The magnitude of entrepreneurial information and advice out there can be super overwhelming and might lead us to forget what an intensely personal experience every journey is. Something that works for one founder may have the opposite effect for another. The key? Find out what works for you. Trial and error. 

EP165: Toyin Omisore had a crash course in self-discovery, launching her activewear business Roam Loud whilst working her 9-5 and investing all the money she could directly into the brand. 

Here’s a couple of pointers to help you find and maintain your path:

1. Take care of yourself. It makes you a better founder. It’s super helpful to disconnect from the business for an hour or two. Nurture, refuel and keep going. 

2. Stimulate your mind creatively. Go for a walk, daydream, and surround yourself with positive sources of inspiration.

3. Accept failure. It doesn’t always work out. And that’s okay. You will figure it out.

4. Find your why. That bit is what makes you emotional about it and what makes it personal, is what helps you get through when it's rough.

5. Do your own research. Get deep into those google pages instead of just exploring the first. Do your own research, try what resonates with you. If it works or doesn’t, it’ll serve you well.

Dusting Off The Catalog: Clothing 👗 

Active within the clothing industry? Looking to get into fashion? Interested in all things textile manufacturing? Check out our content from this space:

• EP165: (Roam Loud, Toyin Omisore - Activewear) 

• EP161: (Threads, Xenia Chen - Luxury Tights) 

• EP125: (Princess Awesome, Rebecca Melksy - Kids Clothing)

• EP121: (TomBoyX, Fran Dunaway - Apparel Underwear)

• EP117: (Lunya, Ashley Merrill - Luxury Sleepwear)

• EP116: (Hatch, Ariane Goldman - Lifestyle Clothing) 

• EP110: (AndieSwim, Melanie Travis - Swimwear)

• EP101: (Knickey, Cayla O’Connell Davis - Underwear)

What’s on this week? 👀

Let’s see what we have in store for you this week…

TUES: Sophie Bakalar from Fable - Innovative Pet Gear 🐕 

THURS: Angela Kim from Savor Beauty - Natural Korean Inspired Skincare ✨

SAT: Julissa Prado from Rizos Curls - Latina-owned Haircare Products ❤️

Click here to tune in!

What to Read, What to Listen to 🤔 

📚 The Art of the Start, Guy Kawasaki. The de-facto standard for learning how to start a company. Latest insights and practical advice about social media, crowdfunding, cloud computing, many other topics. 

🎧 Second Life, by Hilary Kerr. Spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. 

Job Alert Time! 💼

Check out these cool job listings on our radar:

NYC 🗽

• Morning Brew is hiring an Executive Producer to balance their "throw shit at the wall" energy with "point and shoot" energy. You'll work hand-in-hand to make Founder's Journal huge + build a portfolio of other multimedia properties. Apply here.

• Andie, the female-founded women-led luxury swimwear company, is looking for a highly organized and motivated Executive Assistant to coordinate and maintain schedules, travel, and other ad hoc projects. Apply here.

LA 🌇

• INH Hair, one of the fastest-growing beauty startups in the country, is looking for a partner to strategically own Customer Acquisition and Growth funnels as they continue to scale performance funnels and expand into new channels! Message the co-founder directly on LinkedIn.

Hey, from the Founder 👋

It's Doone here, host of the top ranking Female Startup Club podcast and your hype girl.

If you loved this newsletter, think about sharing it with a woman in your life who would benefit from tuning in. And if you’re not yet listening to the show… Listen and subscribe here.

BTW, I’d love to meet you and learn about what you’re up to or what key insight stood out to you from this email. Hit reply and drop me a line or two :)