Hey! It’s Doone, your hype girl in biz… Today we’re covering 👇

• 💖 Our new website is LIVE & she is ✨glowing✨ 

• 💖 The anatomy of a conversion-focused landing page

• 💖 Some tough love for struggling founders

• 💖 $50,000 Grant for Female Founders

• 💖 Maven is hiring a remote gig!

Another quick question for you! While I’m exploring how women feel about financial security and independence, I’m also wondering what are the big life moments you’ve experienced - that had a big impact on your financial health and wellness.

Especially the ones that you wish you had guidance or advice on (whether it was legal, tax, financial planning or advice…)

My inbox is open if you want to share more than the open field space allows for 🙂 

 💫 BUILDING YOUR DREAM WEBSITE 💫

Our super cute new home has officially launched, and let’s just say… dopamine overload has entered the chat. OTT vibes are in full force, and honestly? I’m obsessed.

When two girlies get together with a shared love for all things extra (and gradients, ofc) this is what happens: maximalist dreams have been realised. It can feel hard impossible to get the ideas out of your head and into something real, but Katie (founder of Pearler; our digital fairy) understood the assignment and ran with it in the best possible way.

And now the website speaks for itself.
It’s a woman’s world. Just for us. 

You prob know we’re all about bringing the maximalist, dopamine-design energy, and now we’ve got the website to match!

Have a little peek and let me know what you think 🎀🍒✨✅🩷🦋

The Anatomy of a Conversion-Focused Page

Now while we’re on the topic of Shopify… She’s not just a pretty face 💅 we wanted to start our new era being able to bring new energy and more OTT goodness your way (in the form of…. physical products…..😍)

If you’re a founder or just looking to sharpen up your e-commerce game, Katie dropped all the insider-secrets when it comes to building a conversion-focused landing page:

💡Inspo Everywhere Take a peek at brands that are doing it right. They’ve invested in optimising their product pages to industry standards—why not use them as inspiration? Katie suggests using tools like Koala Inspector to see what apps brands are using.

💡 Keep It Simple Don’t stray too far from a familiar UX layout. Keep things clear, easy to use, and focused on what your customer needs. Tower28’s "Get Set Pressed Powder" page is a great example of this: clean, simple, & optimised for conversion.

💡 Showcase Best-Sellers First Your top-performing products deserve the spotlight. And that’s where you should be driving most of your traffic. The layout? Straightforward—hero images, clever descriptions (don’t sound like a robot!), and a video that mimics the vibe of social media. Bonus tip: bring social media UX into your sales page with apps like Tolstoy.

💡 DIY Realness Over Polish Gone are the days where we NEED fancy campaign shots to sell products. Today, it’s all about relatability. Lean into user-generated content (UGC) and real-life iPhone snaps. Trust me, it works.

💡 Answer Questions Before They’re Asked Think back to every DM or piece of feedback you’ve received from customers. Now make sure all those answers are baked into your product page. It’s about making it easy for them before they even have to ask.

💡 Invest in Reviews Reviews are crucial. Katie says it’s worth upgrading from the basic Shopify reviews plugin to something more robust (there are some good competitors out there and it’s worth doing some good research). Encourage customers to leave photos with their reviews—it adds social proof and boosts trust.

💡 Shoppable UGC Real-life pics of your products in action? Yes, please. Add shoppable galleries to your product pages. Authenticity wins every time.

📣CALL OUT 📣

would you like Katie and I to LIVE analyse your website for the show? Hit reply and we’ll consider you for an upcoming episode

Gold Tweets This Week 💗

1/ Tough love… It’s the idea that’s bad, not you:

I’m taking this advice right now…. A pivot isn’t a failure, it’s just a stepping stone in the journey.

2/ ICYMI 30 is still really, really young:

Incase you needed this reminder as much as I did.

Extra Stuff to Check Out 👀

• This is not just another celebrity skincare brand

• PepsiCo to buy tortilla-chip maker Siete Foods for $1.2B(!!)

• Helaina raises $45M [listen to Laura’s founding story on the pod]

• Why women entrepreneurs are hitting a funding wall

• A woman tops this year’s list of highest-paid CEOs

• Controversial women-only art exhibit is officially legal

• Judge lifts 6-week abortion ban in Georgia 

• With Clarity names Marie Audier as their first CEO

• On Tues Mexico will have their first woman president

• Pharma is *finally* eyeing up male birth control pill

• Jaimee vs the AI gender data gap

Female-founded ✨remote jobs✨ 

Secure a paying gig that supports your financial needs and allows you to invest in your biz from a place of ✨abundance✨ rather than scarcity —right here—👇

REMOTE 🏝️

• Maven is the world’s largest virtual clinic for women and they are looking for a Senior Software Engineer to join the team remotely | APPLY HERE.

PART-TIME ⏳

• If you’re a freelancer looking for a gig in: Blog, Social Media, FB/Google Ads, SEO or Video Editing drop into Sonia Baschez’s DM’s | RIGHT HERE.

• Knix, redefining intimates, is hiring for a bunch of part-time Retail Positions across Canada and California | MORE HERE.

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