Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Bulletin 📌

It's a Majical LAUNCH DAY ✨

We're SO excited to share with you that the shampoo + container our Majic member (Bec Mapes) has been working on for the past two-plus years with her charming brand Winden is finally launching TODAY. Winden's Signature Solid Shampoo is here and it is GOOD (others have also mentioned that it's good, check out our reviews here).

The recycled plastic 3D printed case is designed to hold and protect your shampoo bar from disintegrating in the shower - yes please! And it's also a vibe for travelling.

Friends can get 15% off with discount code: S4PZAK1 (valid now -> Jan 30th).

Biz for sale 🎟️

This 2-year-old Roller Skate 🛼 e-comm store with a loyal global customer base, eight trusted suppliers in the USA, and an email list of 8K is up for grabs! More info:

• Asking price: $300K 💰

• Monthly Profit: $8.4K 🤑

• Profit Margin: 40% 📈

• Average Order Value: $138 👀

Industry News You Should Prob Read 🗞

Women-founded startups raised 1.9% of all VC funds in 2022, a drop from 2021. FB and IG told to ‘free the nipple’ by Meta board. Daye has secured a patent for their pain-relieving menstrual tampons. Kiwi PM Jacinda Ardern announced her resignation. Michele Romanow steps down as CEO of Clearco as they lay off 30% of staff. Monique Woodard unveils new $17M fund Cake Ventures. Katrina Lake returns to Stitch Fix as CEO. Nichole Wischoff announced her $20M fund II. Sophia Amoruso joins the party with her Trust Fund (and you can invest!). Are VC interests veering away from female-founded CPG? Rent the Runway makes pivot into Amazon. Naomi Osaka announces she's pregnant! LVMH is in the middle of a succession-style drama (grab the popcorn 🍿). JP Morgan is suing Frank over false information provided during acquisition. 40% of pitches are by female entrepreneurs in S2 of Shark Tank UK. Peloton names Leslie Berland as new CMO. We're going back in time and Missouri will now require all female lawmakers to cover up. Please. On a similar note, students can carry guns at the University of Texas — but they can no longer use TikTok?

ICYMI: BGG ventures shared their top 5 lessons from backing 100+ Female-Led start-ups... (and the findings are pretty great ✨)

1/ Many female founders were building in more traditional “consumer” arenas in 2014 but the script has flipped clearly in 2022, with tech-focused start-ups rising to the top 🤖

2/ While FF are still building consumer start-ups, in the last 3 years, the overall number of tech or software start-ups has quickly outweighed traditional consumer start-ups 💻

3/ Contrary to the stereotypes, female founders are driving outsized returns in technology and health-focused companies 🥂🥂🥂

4/ BBGV’s portfolio of over 100 female-founded companies across three funds mirrors the market trends of increasing B2B and B2B2C investments 💼

5/ In sum, FF are not just building in perceived “female” consumer arenas — they’re solving real-world problems that can impact millions of users at scale ⭐

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. How to sell 10,000 units in your first month 🚀

EP484: Learning from Kayla Castañeda about her Latina better-for-you Aguas Frescas brand Agua Bonita and how they made their mark on the industry.

It was a wildfire thing. Kayla was generous enough to dive into the ins and outs of what it takes to orchestrate such a super successful launch. 👇

• The people were ready for Agua Bonita: this product was just completely absent from the market, and people wanted it - simple but hugely impactful

• Word of Mouth: they told their friends to tell their friends to go on and tell their friends (you get the gist) about their cool brand

• Give-Aways: when you are so new, it doesn’t matter how approachable you are, free is always most approachable for anyone

• Pretty Packaging: Agua Bonita can be deemed extremely IG-worthy, meaning it’s super sharable, meaning you’re going to see it everywhere = smart

• Agua Bonita was ready for the people: extensive research into where they can find their consumers, and then showing up in their life throughout the day

Kayla also shared some pretty key know-how about a concept called free-fill when it comes to giveaways in retail. Heard of it? Check out the full chat for the low-down.

2. $2000 for 20% of the biz, any takers? 👀

EP482: Learning from By Rosie Jane’s Rosie Jane Johnston about her journey of building a 7-figure clean fragrance line.

Every legacy brand has an incredible why, and they have come back from a lot of struggles in the beginning. This is a clear pattern in the entrepreneurial world.

So when Rosie Jane reflects on being young and broke and asking to borrow $2000 from a friend for 20% of the company (!!!) (don’t worry btw - he said no ), it just goes to show the place many of us start at. There is no shame in starting with nothing. In fact, starting small is probably the greatest thing you can do.

You’re better off focusing your efforts on those all-important why’s. That’s where your courage and conviction lie.

If you’re not doing something you truly believe in, something you truly love, you’re not going to stay the course. Whatever that why is for you, that will be your driving force. Your persistence and conviction. And now just let it take all the time it needs.

And if you love her episode, Rosie joined us for a recorded Ask Me Anything session in Majic last year and the session is available to all Majic members. Come hang out before we close our doors to founding members on January 31st.

The Biz Ride 🎢

Straight from Majic.

We’ve got an ongoing biz chat going in Majic. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.

This week, one of our community members was after some advice 🤔

Another community member chimed in with a golden nugget we can all learn from ✨

*The doors to Majic are open, now’s the time to join our community of uplifting entrepreneurs building the future CPG companies! It doesn't need to be lonely and we're here to cheerlead you daily.

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON 👉 Priscilla Hajiantoni from Bangn Body - firming-powered Skincare™︎ based on a philosophy connecting skin with science ✨

WEDS 👉 MAJIC's First Weekly Virtual Coffee Chat @ 11:00EST 💗

FRI 👉 MAJIC's Second Weekly Virtual Coffee Chat @ 09:00AEST 💗

What to Read, What to Listen to 🤔

📚 Oversubscribed by Daniel Priestley: how to get people lining up to do business with you, a recipe for ensuring demand outstrips supply.

🎧 She Did It Her Way hosted by Amanda Boleyn: dive into all of your most important questions about starting a business and when to make the leap.

💌 Glowreel Newsletter founded by Shilpa Bhim: amplifying the cool stuff that BIPOC women do! News & empowering stories in 5 mins.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

LDN 🏴󠁧󠁢󠁥󠁮󠁧󠁿

• Daye, the fully-sustainable organic tampon brand, is hiring for a Performance Marketing Manager, B2B Sales Manager, and Head of Global Health Strategy. If you want to make a positive impact on the world of gynae health, click here.

USA 🇺🇸

• Hair care brand Bread Beauty Supply is opening up the search for a number of new positions within Marketing, Retail & Growth, and Operations. Roles are remote or hybrid, and there are also some part-time opportunities. More here.

LA 🌞

• Nourishing olive oil and vinegar brand Brightland is seeking a highly motivated and results-driven Growth Marketing Manager and Supply Chain Manager to join their growing team. Something for you?

If you resonate with something in this week’s newsletter we’d love to know! Share it with us on Instagram tagging @femalestartupclub & @dooneroisin ✨