The FSC Black Friday Shortlist →

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Black Friday is here and the internet is chaotic, so we’re doing what we do best: filtering the noise → boosting women-owned brands → giving you the only guide you actually need.

This week, we’re skipping the think pieces and handing you a one-scroll Black Friday power list from founders inside our world (and especially inside FSC’s private network).
It’s the easiest way to shop women-led, support the girlies building in the trenches, and grab deals that don’t feel… mediocre.

Ready? Let’s hit it:

😴 Lunher is basically discounting better sleep. It's 20% off sitewide or up to 35% off subscriptions on their science-backed energy + sleep supplements that actually do something.

🛋️ The home decor girlies are in their pillow era. STUD Pillows dropped 10% off luxury statement pillows that turn your couch into a personality. Grab these luxury, fashion-forward statement pillows with code: BLKFRIDAY25.

🍪 Cocktail-inspired cookies are becoming the new hostess flex. Royce + Reign is doing Buy 3, Get 1 FREE Espresso Martini, Old Fashioned, Margarita. Your holiday party just got dangerous. Code: BF2025 | running Nov 26–30.

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🧠 Founders are booking Enneagram Leadership Sessions like they’re therapy. $197 instead of $399 for a 75-min deep dive into your leadership patterns, motivations, and blind spots, with code: FSC.

🌍 Settel said “expat chaos ends now.” Only now 50% off their Early Founders Club and finally a global wealth + cross-border tax OS that tells you where your money actually is.

💸 Grants for Creators is making funding season way less painful. 15% off their annual membership for monthly non-dilutive grants, fellowships, and funding intel for creatives + small business owners with this link.

🎨 Aesthem is basically paying rent for your walls. Art & photography prints are 50% off so your apartment can go from “cute” to “editorial shoot ready” with the code: AESTHEMBF50.

👙 Zigi Swim is dropping premium sustainable bikini sets for £95. Under £100 for premium swim? Early access girlies (you) will be feral for this.

🏃‍♀️ NUMOD is the modest activewear brand finally giving main character energy. Their Black Friday sale is live and giving you 30% off site-wide for performance, coverage & confidence without compromising on style.

🫶 Eir Women is dropping 40% off subscriptions and our hormones are rejoicing.
Their Black Friday sale hits 11:00 AM AEDT, Nov 21 → 11:59 PM AEDT, Dec 1. Get 40% off your first order when you sign up for an automatic subscription.

🌿 Healer’s giving “stock up and never look back.” From Nov 24 @ 5am CST → Nov 30 @ midnight CST, get 20% off sitewide or 30% off $150+ plus free US shipping over $75. The adaptogens girlies are clocking IN.

🚽 Loo Drops is winning stocking stuffer season by a landslide. 20% off + a free bottle at $60. Pre-poop drops = the funniest + most useful gift in the room. Code: BROWNFRIDAY20 | running Nov 27–Dec 1.

👶 SNOO girlies, rise - refurbished bassinets are 20% off. Bebéactive is running an fabu Black Friday deal: 20% off Refurbished SNOOs and Baby Sleep Consulting. If you’ve been stalking marketplace listings at 2am, this is your sign.

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