SVB Collapse explained + how you can support your favourite founders and brands 💕🤝

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Hey! It’s Doone, your hype girl in business. If you’ve been reading about the SVB collapse it’s just been announced that the Feds have stepped in to bail them out. Which means = all our favourite founders, employees and brands can take a collective huge deep breath and get some rest. This weekend was a bad one.

👇 Here’s a $2000 Shopping Spree 👇

To bring up the vibes…. we’ve got little something exciting in the works for you, as we’ve partnered with *The GIST, The DONUT, Glowreel, Roca News, and The Future Party* for a giveaway to win a $2,000 gift card to ANY brand of your choice! A yoga membership? Beauty products? New shoes? Holiday?✨You deserve it✨ Enter Here 👇

Breaking News: The Feds have bailed out SVB

By now I’m sure you’ve read, heard or seen something about the collapse of Silicon Valley Bank over the weekend - but the good news is that it’s just been announced the Feds are stepping in and everyone will be able to access their money as of today while they look for a new buyer. Sigh of relief.

This is big deal stuff and it impacts our entire economy of startups. Speaking to founders I knew who were directly impacted over the weekend, scrolling through the craze of Twitter and LinkedIn - it was a tough weekend for so many people. If you weren’t sure what was going on I put together this quick recap to summarise what happened:

@dooneroisin

Everything you need to know about the SVB collapse and how its going to impact us all. This is bad! #svb #svbcollapse #siliconvalleybank #... See more

How to get your brand stocked in Sephora 🛍️

After leaving her career as an attorney, Desiree left the 9-5 to create the Sephora for Black Women which eventually led her to creating Hyper Skin. We’re chatting through a bunch of insightful learnings from this business; like the power of PR and how to get stocked in Sephora…

1/ Cultivate that vision from the get-go ☁️

I don’t think it’s a coincidence that Sephora was always one of Desiree’s goal buyers, and she landed them as her first retailer. There’s something to be said for ✨manifestation✨. From the very early stages know where you want to end up and which retailer fits with your brand vision and story.

2/ Set yourself up for success 🌟

A retailer such as Sephora has high standards when it comes to the brands they stock. Quality, unique, innovative brands with professional packaging and a well-defined target market. These aren’t things that you magic up overnight (Desiree hustled a good 6 months before reaching out to retailers).

3/ Master the art of relationship building 💕

Networking is essential when it comes to getting your brand stocked in a large retailer like Sephora. Do your due diligence! Attend trade shows and online events to build relationships with Sephora buyers, managers, and any other decision-makers.

4/ Strike when the iron is hot 🔥

If you’ve got something, just go for it. Reach out to that buyer on LinkedIn. Just like you have your one-minute elevator pitch, you have your 2-line DM for LinkedIn. Mentioned your niche, show off your following, highlight any PR, and express you would love to share more. This is your chance to shine.

5/ Know your worth 🥇

Sephora might be your big goal, but it’s easy to forget you also have something that they want and NEED. Indie brands are what consumers want right now. Play that to your advantage, and know you also need to be supported in that journey (you can’t have the same playbook as Fenty; how is Sephora going to help you meet their order requirements?). Basically, know your worth girl.

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  • Spain to make company boards at least 40% female

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  • What’s the deal with affiliate marketing at the moment?

  • Cardi B has a line of skincare and feminine care products in the work

The launch of howtofckupwell

This Creative Leadership Coaching Studio built for the future of work (and life) is fresh on the scene and the fabulous Tori Lazar is ready to help you flourish through the inevitable flops of life. Click here to future-proof your life.

Female Founder Pitch Night 📣 (Victoria listen up!)

Innovators, risk-takers, and future thinkers… Startup Victoria is showcasing female founders in all areas of industry for a Female Founder Pitch Night. Are you around on March 28th?

This week's lineup...

MON
👉 Meagan Pate from Straand, skincare for your scalp, joins us on the pod 💗

WEDS 
👉 Tammy Green from Prene: individually designed, perforated neoprene tote bags 💚 

👉 MAJIC: Weekly Virtual Coffee Chat @ 11:30EST 💗

THURS
👉 MAJIC: Weekly Virtual Coffee Chat @ 11:00AEST 💗

This week's recommendations...

📚 Nonviolent Communication by Marshall B. Rosenberg: a language for life with life-changing tools for healthy relationships

🎧 Wellness Mama hosted by Katie Wells: a weekly series covering the topics of holistic health, real food, stress, sleep, fitness, toxins, natural living, DIY, parenting, motherhood, and other health tips

💌 Women’s Wear Daily founded by Edmund Fairchild: breaking news about the fashion industry, designers, celebrity trend setters

 

REMOTE 🌎

  • Create & Cultivate, the modern media company for ambitious women, seeks a full-time Writer to join its team. Find out more here.

USA 🇺🇸

Aus ☀️

  • Size-inclusive brand AmpleFolk® is looking for a Social Media Marketing Intern to join their team remotely. More info here.

Click the Pink Button had no winner again last week! Maybe this game is too hard - should we keep playing and increasing the kitty?!🚨

That’s all for today folks! If you want more inspo to kick start your Monday, check out these early prototypes from Kaylin’s journey in building her puzzle biz ✊ it’s a great reminder that we all start with just an idea and anything is possible 💡 @femalestartupclub 

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