Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Welcome to the one before we launch MAJIC ✨

It's a big day for us, as MAJIC launches out into the world tonight!

The building blocks for what I’m about to share with you have been around since the very early days of Female Startup Club. To throwback a little, you've probably heard of Hype Club which we launched last year into beta. Hype Club is our private network full of amazing women who are launching and building the next wave of DTC brands. And I’m not kidding you when I say this is where the magic happens. We show up to support each other, brainstorm ideas, help connect people to the people they need to be connected to and so much more. I am so damn proud of the community we’re building in there and the women who are part of it (I mean, check the screenshots 🥺). And so now with the foundation that we have Hype Club is ready to go through an evolution. We’re ready for new beginnings.

What’s that thing about letting go of the past to allow new things to flourish? Yes, that. We have outgrown our community 1.0, and are ready to embrace this next stage with arms wide open. A stage that’s all about nurturing that incredibly special community that we’ve already created, building an inclusive space for anyone that could do with a bit of sparkle in their lives, and spreading the impact of FSC far beyond what we previously thought possible.

So I want to give you the full breakdown of why we’re launching 2.0, and what makes Majic a little different (and a whole lot more majical ✨)

The short gist is that Majic is a tool for new-ish founders and future founders from all around the world. You come to Majic to meet other women who are building their first businesses, you come to Majic to access frameworks, blueprints, and SOPs that can be implemented immediately into your business, and you come to Majic to learn from world-class experts and mentors so that we can support each other, be as productive as possible, work towards creating generational wealth and build businesses with impact and purpose. It feels really good to say that.

#1 MAJIC IS MENTORSHIP 🤝

As entrepreneurs, sometimes it can be scary to ask for help and reassurance even though it’s exactly what we need (I am so guilty of this!). So often we just need a bit of extra perspective, a fresh set of eyes to see all those sparkly bits inside us that we’re so good at minimizing. That inner negative dialogue can become so loud and repetitive that we can actually start to believe it. Well, friends, I’m here to tell you that we’re here to stop that.

MAJIC is a way to make mentorship more accessible and achievable for everyone. Firstly, if there’s one thing that Hype Club has taught me, it’s that there is so much to be said for mentorship reciprocity. The first-class mentorship I’ve witnessed between members of the group has been unlike anything I’ve seen before. Secondly, through a modern mentorship initiative, we invite successful founders, often women from the show, to pop by for ask-me-anything mentorship sessions. An hour to get direct mentorship from someone who has been there, done that and made it, completely at your disposal. And then there’s 1 on 1 mentorship that's coming soon to the tool. You’ll be able to access different mentors that you book 1 on 1 calls with at an hourly rate that you wouldn’t normally have access to for that next level of guidance. And this is what I’m really excited about.

#2 MAJIC IS COMMUNITY 💛

I don’t know if community is the buzzword of 2022, or are we just all more in need of it than ever? Community is actually pretty central to the human experience. We are so hard-wired to connect, even introverts! I see you! It reminds me of Hygge, that was all the hype a couple of years back (pronounced hoo-ga). Hygge is the Danish way of living that prioritizes feelings of calm and coziness, but also those of a strong sense of belonging. It’s like that fuzzy feeling you get from knowing your neighbors by their first names, and it’s exactly the feeling that I get when I think about our community members. It’s easy to get lost in the day-to-day, but we need to remember just how key community really is and just how important it is to actively make space for it in our lives.

#3 MAJIC IS A CLEAR HEAD 🌼

Majic will be home to 100s of blueprints and SOPs that will tell you exactly how to go about solving a whole array of business problems, without the fuss. For those who aren’t familiar, SOP stands for standard-operating-procedure and is essentially a super pointed and easy-to-understand checklist on how to get something done. Like googling something and immediately getting the most efficient instructions on how to get something done, imagine! We continue to upload these as a culmination of chatting to 400+ female founders, working directly with service providers and businesses in the space, and pulling together all the most reliable resources. And we’re pretty proud of this one, to be honest.

On top of that, we host workshops around once or twice a month where a world-class expert will pop by and demystify relevant topics (like affiliate marketing or PR..) and give the opportunity for members to ask any questions. Tactical lessons and strategies to help you grow your business along with a general catch-up to chat!

#4 MAJIC IS OUR MEMBERS ✨

This 2.0 version is coming into the world inspired by, and deserving of, the members that make MAJIC so magical.

I’m so grateful to everyone who is part of Female Startup Club in some way; whether you’re just tuning into these episodes on a weekly basis or if you’re part of what’s to come with Majic. I pinch myself that this is how I get to spend my days!

Are you coming along for the ride? Doors open SOON ✨ Pop your name here to access our MAJIC launch offer when we go live and be one of the founding members!