Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Bulletin 📌

MAJIC has landed.

We've got your back bestie! Doors are now officially OPEN. Come say hi. 💕

Sparkle biz for sale! 🎟️

This 4-year-old GLITTER Store is for sale (omg yes, I know✨). Here are the numbers:

• Annual Revenue: $2.1M 💰

• Monthly Profit: $110.1K 🤑

• Average Order Value: $65 👀

• YouTube Subscribers: 50,000 🎥 Mailing List: 62,000 💌

Industry News You Should Prob Read 🗞

FUNctional soda Poppi raises $25M. Women sue Twitter, claiming Musk unfairly targeted female staff during layoffs. Nigerian startup Taeillo raises funding to scale its online furniture e-commerce platform. All the drams from Harry & Meghan's docuseries. Meet Lidiane Jones, the new Slack CEO. IG launches its BeReal clone. Serena Williams launches new lifestyle brand "Will Perform". Women are rising through the ranks at VC firms. Tay Swift is set to direct her first feature film. Meet the revolutionary youth you need to know. The Honest Co. names Carla Vernón CEO. Female Startup Club's community, MAJIC, officially launches. There's a reason you feel a little alone these holidays. The DOVE InstaGrants program returns. "Woman" selected as Word Of 2022.

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. How to scale into 1800 retailers 🛍️

EP462: How to scale your DTC brand into 1800 retailers like Walmart and Whole Foods with Ohh! Foods Founder, Brittany Charlton.

Think getting into your dream retail store was the hard part? Think again. Time & time again we hear that just putting a product on the shelf is the absolute worst thing you can do. You've got to go deep with the retailer. Here is your 7-point checklist:

[ ] SOCIAL MEDIA: are you deeply promoting your retail placement? (not just posting and hoping for the best, are you putting ads behind it?)

[ ] PARTNER UP: with the retailers (they already have the consumer sitting there), can you get promoted on their socials?

[ ] DEMO'S: are you allowing people to experience your product?

[ ] MERCHANDISING: what does your product look like on the shelf? Understand the bigger picture, what else is on the shelf?

[ ] DISPLAYS: how can you make a display in-store? (customers love that!)

[ ] STORYBOARD: build out a storyboard for your buyer (build out your success instead of having someone else build out your success)

[ ] FLYER ADS: a great cost-effective way to promote your brand

& don't forget to always be the one to take initiative. Be the one to lead that conversation with the retailer. Take that initiative and it will bring so much value right back. ✊

2. Busting the VC myth 🧨

EP464: The blueprint for winning partnership collabs with Parisa Fowles-Pazdro, founder of the most styling dog brand out there, Maxbone.

This is such an inspiring and open conversation, especially around the topic of raising investment and what it truly means to go down that pathway in the VC world. There is such a stigma in the entrepreneurial world that the more money you raise, the more successful you are. We think it's about time to bust that myth. Parisa is all about growing your business organically as much as you can. Owning as much of the business as you can. And then raising consciously when or if that time eventually comes (aka: don't let anyone waste your precious time). Here is her top research advice for weeding out the time-wasters if you do go eventually down that route:

• Are they active at the moment? 🌞 Make sure they are active in the VC space - and your industry - and in-the-know with all the latest goings on (dig into their latest investments)

• What is their track record? 🏃‍♀️ Check out their reputation and past successes to see if there are some names in there that inspire you

• Do they look at other brands in your category? ⭐ It needs to be the right fit and the same synergy, make sure your missions and visions align

Biz Wins & Failz 🎢

Straight from Majic.

We’ve got an ongoing Biz Wins & Fails chat going in Majic. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.

This week, Megan shared some great news on behalf of MAJIC member and founder of Velty (the greatest decaf coffee brand) Sharon Taylor:

HERE is the link for anyone who wants to give it a read. Sales have been awesome and Sharon def learned Goop has a lot of selling power. Yay! 🌟

What’s on this week? 👀

BEST OF '22! Let’s see what we have in store for you this week, as we'll be playing you our best hits from the past year...

MON 👉 Nadya Okamoto from August - reimagining organic period care ⁠🩸

WEDS 👉 Rowena Bird from LUSH Cosmetics - creator of the original bath bombs 🛀 & MAJIC's First Weekly Virtual Coffee Chat @ 11:00EST 💗

FRI 👉 MAJIC's Second Weekly Virtual Coffee Chat @ 09:00AEST 💗

What to Read, What to Listen to 🤔

📚 Work Party by Jaclyn Johnson: the founder of Create & Cultivate talks us through how to create and cultivate the career of your dreams.

🎧 Invest Like The Best hosted by Patrick O'Shaughnessy: conversations with the best investors and business leaders in the world.

💌 Glowreel Newsletter founded by Shilpa Bhim: amplifying the cool stuff that BIPOC women do! News & empowering stories in 5 mins.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

• The coolest snack brand around, Mid-Day Squares, is looking for a Customer Service Specialist to join their team. More information here.

• MARA Beauty is looking for an amazing Marketing / Social Coordinator to support their growing team! If you're interested apply directly here.

• Non-gender-prescriptive inclusive kids clothing brand Primary is looking for a Staff Accountant, with an opportunity for growth. More here.

NYC 🇺🇸

• Ceremonia, the haircare brand rooted in Latinx Heritage, is on the hunt for a Director of Growth Marketing to strengthen its team. More here.

Holy moly! Today is our last newsletter for the 2022 ✨ it's time for a digital detox - recharge, dream and reset. We're wishing you and your loved ones a peaceful break and we'll catch you on the flipside in 2023 👋