Hey! It’s Doone, your hype girl in business. Today I’m mentally coming to you from São Lourenco do Bairro, where earlier this week two huge wine tanks burst causing a river of wine (I’m talking 2M+ litres) to flow through the streets. The stuff of nightmares for business owners. I hope they have good insurance. 🌊🍷☁️ 

Today we’re covering 👇

• Beauty founders: wanna know how to get into your dream retailer?

• & the little retail help you were looking for

• Is Kylie Jenner making a power move?

• Moms can win $10,000 this month (scroll down!)

• Fishwife, Erin Deering & Showpo are hiring

Let’s Talk about Retailers 👇

Seeing your product on the shelf of your favorite store is the ultimate pinch-me-moment that many of us dream of. On the daily. But you obviously don't get there overnight. If you are entering the season where retail may be on the horizon: great! Get excited! But also get your business head on, sit on it, and srsly consider the following:

• FIND YOURSELF 👀 do some soul-searching, what are your priorities? (you’ve got to know what they are for you)

• STAND OUT 🦚 put your best foot forward (you have one shot!) what is going to grab their attention? What is it that’s really going to make their eyes light up? How would you send a sample? Present the brand in a package?

• GET REAL W IT ⭐ be honest with yourself, do you have the capacity to supply the stock that the retailer is after? Consistently?

Priscilla found herself to be lucky in the sense that her dream retailer also just happened to have values that aligned with hers. Great! The retailer prioritizes exclusivity, and Bangn Body was built as an exclusive brand. Mutual priorities are likely to enhance your chances of mutual success. After all, you're both looking to win out of this deal.

With that alignment in check, the founder of Bangn Body took her approach to her partnership SERIOUSLY seriously. Regular brand updates (we had XYZ PR, we have grown X in sales, etc.) so they were up-to-date on all the juice. Show off the exclusive appeal of the brand by sharing both customer data and key messaging to support their synergies. Getting clear on exactly how the timeline would look moving forward. Essentially, showing them that they were worth it. & it worked a treat.

PSA: If you want to be there but you're not quite there: we've ALL been there. It sucks. Don't get defeated. If it doesn't work out: it’s not you. They have requirements and categories that need filling. Don’t take it to heart. With many no’s there will be a yes, so just don’t give up.

Listen to Priscilla on the podcast →

She's cracked the retail code!

On that note, have you been getting itchy feet to go IRL shopping recently? That thing we used to do. Where you go to a shop, see a product you like, and purchase it from (usually) a human. Well, you’re not the only one. The crazy online shopping boom is behind us, friends. This is not a drill: retail is back.

In that line of thought, I’ve been looking forward to sharing a story with you all today, involving a dynamo named Ali who you might know from Bondi Blades (which she bootstrapped from $50 bucks to $1M in ARR) and who is now on a mission to turn your retail dreams into reality. Wanna hear more?

In the early days of growing Bondi Blades, it was challenging to navigate a path into retail being new to the industry. But after many years (and challenges!) she developed an extensive network of distributors and retailers around the world. And it was working…

She had cracked the retail code and landed her first order for 150,000 units 🤪. Insane.

Ali knew exactly what the blueprint was and how to fast-track it. You want to be looking at:

• ✈️ Global Expansion: who’s got the keys to unlock the doors of global retailers for your brand?

• 💡 Expert Guidance: chat to people who have been there, done that. Who know the ropes, and they'll guide you every step of the way.

• 👯‍♀️ Sisterhood: nothing beats have a supportive bestie in the industry a few steps ahead – they're here to empower and uplift.

It was here that she decided she could offer this service to other e-commerce brands and founders who wanted to see themselves on the shelves of the Sephoras and Targets of the world.

Enter Bondi Beauty Distribution Agency. Jump on the retail boom and check them out.

• TikTok Shop rolls out in the US but removes storefront integration with Shopify as the competition ramps up

• The S&P500 loses it’s sole black woman CEO

• The D’Amelio’s raise $5M as they’re looking to enter food & bev

• Ranavat just rolled out into 500+ Sephora stores

• Kylie looking to buy back 51% stake despite $600M sale

• Women+ Connect is the Lyft update I can get on board with

• Delvey’s rooftop fashion show is the thing of movies 

• Bavey nears €30M fund close to back diverse European teams

• Things aren’t looking good for Rent the Runway

• Hearth Display raises $4.7M additional funding

• Letting go of people pleasing & perfectionism

• Swift takes home 9 of the 11 VMA’s she was up for

Grants & accelerators…

• Win $10,000 (for business moms, everywhere): by sharing the “why” behind your business with The Mama Ladder, right here

• Sephora’s Accelerate program is accepting applicants for the class of ‘24! If you're a beauty founder, don’t miss this one 

This week's lineup...

This week's reccies…

Ways I can help you this week…

Remote 🌴

• Fishwife, the cool tinned seafood co., is on the lookout for Brand Ambassadors in the big cities, are you ready for the challenge?

• Manicure brand Le Mini Macaron is looking for French talent to take on Freelance Graphic Design and Marketing roles. Apply here.

Melb, AUS 🐨

• Erin Deering is looking for an enthusiastic, high energy, die hard Marketing Guru to work alongside here. Something for you? 

Sydney, AUS 🌞

• Fashion retail brand Showpo is always on the look-out for great talent! Send them your CV and they will reach out when there’s a match.

Toronto 🍁

• Beauty brand Three Ships is hiring a full-time Customer Service Lead to join their growing team. Apply directly here!

That’s a wrap! If you’ve got any T/F/E on our weekly newsletters, just hit reply to this email and spill the tea. You’ll come to my direct inbox and I LOVE receiving your messages 💜

@dooneroisin

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