Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Bulletin 📌

London Lunch, come say hi 🇬🇧

At the end of this month, I will be hosting a Womxn in Business Lunch at The Greenhouse, Republic London as part of their Good Business Events Series. The series is all about supporting entrepreneurs, start-ups, and SMEs so I'm super pumped to pop by and share my journey with Female Startup Club.

This is a fab initiative & tickets are ✨free ✨, just be sure to register here.

Industry News You Should Prob Read 🗞

Forbes releases list of America's richest self-made women. & the Telegraph wants to hear from you for their list of 100 Entrepreneur to watch (which also gives out £10k grants x 100). Hailey Bieber launched beauty brand Rhode. Revlon files for bankruptcy in the US. As Google cuts deal, Oracle women stumble in pay bias suit. JLO to back Latina entrepreneurs with $14B partnership. Zola founder Shan-Lyn Ma appoints a co-CEO. Lululemon raises guidance as customers keep spending. Wonnda launches cool product sourcing platform for entrepreneurs. Felicis Alums raise $450M for debut fund. Lizzo changed her song lyrics in response to criticism, like a queen.

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. The blueprint to monetizing your art 🎨

EP352: Digging into the artist-entrepreneur business model with Devon-based mixed-media pop artist Emma Gibbons.

Usually, with artists, your revenue is a bit of everything. You’ve got to keep all avenues open at all times. It’s a bit like having two full-time jobs at once. So that's to say there isn't really one blueprint one should follow. There are lots and lots of different ways to go about it. Here are some essential points to keep in mind whilst figuring out your blueprint:

1. It's got to be unique 🦄 - that’s a no-brainer. It can’t be run-of-the-mill, it’s got to have a hook to it. The more unique of a story you have, the better.

2. Ensure high quality ⭐ - make sure the work endures, for a good customer experience and to validate the worth of your creation.

3. Make sure your pieces travel well 🧳 - figure out well in advance how to get your creation from a-to-b without risking damage.

4. Go hard with your personal philosophy ❤️ - your why, your intrinsic value, that's what makes you unique.

5. Get to know the galleries 🖼️ - understand the spaces you want to be presented in, meet the people, attend the art fairs, and GET TALKING. 💬

2. Raising $26M as a female founder 💰

EP354: Learning from Reshma Chatteram Chamberlin, the co-founder of Summersalt, the sustainable swimwear company you love.

Only 2% of venture funding goes to women. It was almost 3% in 2019 and now it’s closer to 2% again. We all need to remove our rose-colored glasses. There are fewer women in decision-making seats. Fewer women working in those larger funds. Times aren't easy.

So how do you go about pitching swimsuits to a bunch of men, in St Louis?

For Reshma, it was all about sharing the big business picture as opposed to getting bogged down in the specifics. Focus on economics. The scale. The opportunity. How big the business could be, and make sure that is very sound.

If you truly go for it, you can often end up with something incredible and influence the next generation of entrepreneurs, making their journey that little bit easier. Be one of those people changing the stats.

Biz Wins & Failz 🎢

Straight from Hype Club.

We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.

This week, Herbar's founder had some great news to share:

Yay to Herbar! Go give them some love.

*The doors to Hype Club are open, now’s the time to join our community of uplifting entrepreneurs building the future CPG companies! It doesn't need to be lonely.

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON: Tara Bosch from SmartSweets - delicious candy without the sugar ⁠🍬

WEDS: Katie Wilson from BelliWelli - snack bars free of IBS triggers 💖

FRI: Doone's back - with a solo episode ✨

What to Read, What to Listen to 🤔

📚 How To Get Rich by Felix Dennis: Felix's business wisdom in a witty, engaging, and inspiring tale of one fascinating man's rise to great wealth.

🎧 The Tony Robbins Podcast hosted by (you guessed it) Tony Robbins: learn a great deal on how to change your life for the better.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

• eCommerce Nurse, the expert in the ecomm and Amazon space (and recent guest in the Hype Club 👀), is looking for a Content Manager. Interested?

• Dreamland Baby Co, offering sleep solutions for the little ones, is searching for an Influencer Marketing Manager to join their team. More info here.

Boston 🇺🇸

• Sh*t that I knit, known for their cozy winter hats, is hiring an Operations Coordinator to manage their day-to-day logistics. More information here.

LA 🌞

• The company reinventing pre and postnatal health, Perelel, is growing and looking for a Brand Marketing Manager for an "all hands on deck" role. More here.

• Leading food-tech startup BetterBrand™ has a super cool opportunity! They're on the hunt for a Growth Marketing Lead who will report directly to Aimee. More info here.

• The coolest snack brand on the block, Mid-Day Squares, is searching for an experienced Accounting Analyst to join their team. Apply here.

Our June Cheerleader: Athletic Greens 💚

I'm stoked to have Athletic Greens on board, the easy peasy way to stay healthy in a tasty way. Just mix their AG1 power with water, and you have a drink that's high in antioxidants, probiotics & superfoods - supporting your gut health, digestion, and immunity. Use the code: STARTUP

If you resonate with something in this week’s newsletter we’d love to know! Share it with us on Instagram tagging @femalestartupclub & @dooneroisin ✨