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- She raised $100M 💸; feeding your business baby 🍼; job alerts 🚀
She raised $100M 💸; feeding your business baby 🍼; job alerts 🚀
Where women in ecommerce come to get their key insights, tips and tactics.
Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that!
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Industry News You Should Prob Read đź—ž
Leadout Capital raises $57.7M to invest in “resilient” founders. Capturing the $14B women and e-commerce opportunity in Africa. Yelp will pay for employees’ travel costs for out of state abortion. Glow Labs raises seed round to help NFT creators reward their loyal customers. IG rolls out product tagging feature in US.
🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast
Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space. This week, some names you’ll be familiar with.
1. Raising $100M the right way đź’°
EP318: We’re chatting with Tiffany Chen, Co-Founder of Tiff’s Treats. She and her (now) husband started with $20, a cell phone, and a dream. Now they’re worth $500M.
Along the 20 year journey, Tiffany and Leon have raised more than $100M in capital. That’s a whole lotta cash. It also means they’ve picked up a thing or two (or three) when it comes to building a thriving founder-investor relationship. 👇👇👇
- Connections are 🗝️
You can’t just do it in isolation. If you don’t have any connections at all it’s going to be difficult to go out there and just suddenly have a huge amount of interest. Make connections as you go - these things end up being really important.
- Play to your timing ⏰
Tiffany had been in business 10 years by the time she started fundraising. This is great because she had a proven business, and much less of a risk to the investor. Not every situation needs to be this way, but you do need to portray a very clear vision.
- Hold onto your magic ✨
Pick the person who’s going to invest, as much as they’re picking you. The right person can be amazing, the wrong person can be really detrimental. If you’re going out for investment, make sure who’s investing believes in you and the magic you’re creating.
2. Feed your business baby 🍼
EP320: Learning from Daniela Vianna from Ephemeris Co, the startup merging tech + astrology to deliver tangible and digital products to navigate the cosmos & yourself.
To get Ephemeris off the ground, Dani was working full time and reinvesting it in Ephemeris. We’ve heard this a lot on the poddy, and I’m so on board. Absolutely don’t quit your job - start slowly - it’s going to take a lot of money to get it off the ground.
“I am all for people quitting their jobs to start something. I am also always reminding them it requires investment, it requires money.”
Keep your job and do it as a side hustle until you see the profitability. Wait until stable revenue is coming in, and THEN do the full transition.
“You don’t want that pressure on yourself to have to make decisions based around the money piece vs. what’s good and right for the business. That will compromise the success of the business.”
You need to feed the baby, it’s not the baby feeding you from day one.
Biz Wins & Failz 🎢
Straight from Hype Club.
We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not in this alone. A lot of us are seeing a lot of highlights, but tbh there are also so many downs and things that go wrong.
I shared my struggle around the non-alc wine brand (that won’t be) this week:
“We finally finished our designs for the non alc brand and I am blown away at how incredible it is - the fail is that at this point she won’t see the light of day and it’s devastating.”
The Hype Members chimed in with some lovely words of encouragement, and who knows - there might be a way for it to see the light of day if we sell the IP đź’«
*The doors to Hype Club are open again, so if you’ve been looking forward to joining us - now’s the time!
What’s on this week? 👀
Let’s see what we have in store for you this week…
MON: Jane Fisher from Harper Wilde - taking the B.S. out of the bra ✨
WEDS: Galyn Bernard from Primary - ️soft, simpler clothes for kids 💜
FRI: Doone's back - with a solo episode ❤️‍🔥
What to Read, What to Listen to 🤔
đź“š Pour Your Heart Into It by Howard Schultz: the principles that have shaped the Starbucks phenomenon, and how they built a company one cup at a time.
🎧 Fresh Air, by NPR hosted by Terry Gross: America’s favourite weekday magazine for contemporary arts and issues.
Job Alert Time! đź’Ľ
Check out these cool women-owned job listings on our radar:
NYC đź—˝
Innovative pet gear brand Fable Pets has a bunch of cool job openings from Social Media Manager to Head of Partnerships. Find out more here.
REMOTE 🌎
Primary, the inclusive kids clothing brand, is on the hunt for an experienced UX/Product Designer. If you fit the description, apply here.
54 Thrones, the beauty brand steeped in African Beauty Rituals, is accepting applications for a Graphic Design Intern. More info here.
Can we feature you on TikTok? 📢
You might’ve picked up on the fact I am loving TikTok RN. Do you have a money mistake to share that might help other founders to avoid/learn from? Check out our series here and hit reply if a story springs to mind.
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