Hey! It’s Doone, your hype girl in business. I’ve never been much of a Super Bowl girlie but if you’ve become interested on account of Taylor Swift: SAME. I’ll be spending the rest of today scrolling the Super Bowl content in good company with Usher. (The sparkle outfits… I mean, WOW).

Today we’re covering 👇

• Your new cold-outreach strategy

• Personal branding in 2024 (with me? ✨)

• News 🔥hot🔥 off the press

• TECHEVA’s Women’s Health accelerator

• Job ops in NYC, LDN & Chicago

• This week’s reccies!

Cold outreach still works in 2024 🔔

Now, I know what you're thinking: "Isn't cold outreach so last year?" But hold up: when done right, it's pure magic. Think of it as sliding into someone's DMs 😏 (but with a professional twist).

We’ve all been there. You’ve got a dream but you just don’t know the right steps to take to get there. Nine times out of ten, reaching out will be the thing that gets the ball rolling. Whether it's connecting with potential mentors, collaborators, or clients, cold outreach opens doors you never knew existed.

Sure, it can feel nerve-wracking at first. But here's the secret sauce: authenticity. People can sniff out a fake a mile away, so be genuine, be YOU, and start crafting those emails, DMs, or texts (hey, texting is my love language). Share your story, your passion, and watch the magic unfold. Because guess what? It could well be that someone is waiting for a message from you.

And hey, even if you face a few "nos" along the way (we've all been there), but remember this: every rejection is just a stepping stone to your ultimate "hell yes!" moment. Every no brings you that little bit closer.

So, what are you waiting for? In the end, it's not about the fear of reaching out – but a whooole future that awaits you on the other side. You've got this.

Access Avni’s proven cold e-mail template right here →

Your Personal Branding Masterclass 👉

Girl, you know that whole "people buy from people" thing? There’s really something to that. How do we think the Kardashian became such a business success? Hailey Bieber with Rhode? Selena Gomez with Rare Beauty? But personal branding isn’t just for celebs: it’s for me and you.

The great news? People want to buy from YOU! Now it’s just about letting them get to know you.If the camera makes you camera-shy, here's a secret spell:

1. Voice Warm-up 💬 Start sending WhatsApp voice notes to friends & listen back. After a while, hearing your own voice won't be a big deal.

2. Camera Confidence Test 🤳 Set yourself a goal of making 20 videos (but know you’re never going to post these). Just get really comfy with seeing your face on camera without any pressure.

3. Consistent Effort 🤓 Consistently be like I’m going to show up and I’m going to figure this out. No one is born with this, it takes practice. Consistently show up and try, and over time there’s a journey.

4. Ignore the Metrics 🙆‍♀️ Don't fixate on the numbers. Just put yourself out there; keep trying and let your tribe find you.

Building your brand is a steady process. Mix in practice, a sprinkle of courage, some serious consistency, and have some fun with it.

Listen to more tea on the podcast →

(Or book your 1-1 coaching session to work with me on your personal brand… I’d love to be your hype girl)

• Big news: Dame acquires fellow sexual wellness brand Emojibator

• How this mum launched a miracle product to help manage pain

• How crowdfunding works in 2024 (& whether it’s for you)

• Women’s health platform Unfabled raises $1.6M in seed

• AI-focused DataSnipper Raises $100M at $1B Valuation

• Our Place x Fly By Jing is truly the collab of dreams

• Why are we still not charging what we’re worth?

• Billie addresses toxic marketing with this icon

• The latest $22.5M bet on well-being technology

• Spanx announces a new CEO at the helm

• How Emily Weiss is fixing Glossier

• Blackbird released a statement following the Kiki Club saga

This week's accelerator...

TECH4EVA has launched a 6-month accelerator focused on start-ups building technologies addressing unmet women’s health needs. Apply before March 15th! & for more grants and accelerators make sure to check our LIVE doc.

This week's lineup...

This week's recommendations...

Ways I can help you this week…

NYC 🗽

• Modern maternity clinic Oula Health is hiring in Business Dev, Customer Experience and Marketing. Check out their listings here.

• Co-Star, the hyper-personalised astrology app, is looking for a Senior Content Strategist to deliver content in a unique way. Apply here.

LDN 💂🏻‍♂️

• Jewellery brand MISSOMA is growing and looking for a Retail Operations superstar! Reach out if this is something for you.

Chicago 🌆

• The creators behind fish-free seafood, AQUA Cultured Foods, are hiring a Senior Food Scientist to jump aboard. Know someone?

That’s all for today folks! For more founder stories, follow us on IG  💖