Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Industry News You Should Prob Read 🗞

Women lead just 4.8% of the world's largest businesses. Female Founder Collective and Cisco launch grant initiative. Arise closes a $4M seed round to offer an inclusive care model to the >5M people in the U.S. who experience eating disorders every year. Are you on this anti-Instagram app? The take-off of women angel investors. How will the beauty store of the future look? More than 75% of employees want to work for companies that support abortion access. Norby launches creator care within Grow Your Orbit Club.

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. PR your way to a 5,000-person pre-launch waitlist 📰

EP389: Learning from the founder behind the wellness brand organically endorsed by Kim Kardashian and Hailey Bieber, Lucy Goff from LYMA.

In the words of Lucy Goff, a great idea is not good enough - if you can't sell it, it's pointless. With a background in PR, she knew all too well how crucial the right exposure would be in realizing those oh-so-important first 1000 customers. With that in mind, she built an A* strategy for LYMA, landing a 5K waitlist before launch.

How did this strategy look exactly? 👀 If you want to land noteworthy PR it's all about considering every part of the PR pie.

• Something new: to be relevant enough you should be offering something innovative, you want to stand out from the crowded space 🦚

• Someone famous: celebrity endorsements do wonders for putting you on the map, if you've caught some famous eyeballs you're onto something good ⭐

• Some case studies: no one wants to be promoting something that doesn't actually work, use case studies to prove out your concept ✅

Lucy was able to build these three aspects into her launch seamlessly, as she knew this is what the newspaper would want. & this PR awareness is the absolute key to having long-term success. Don't underestimate that.

2. Don't do it for the money 💸

EP391: Chatting to Zoe Marshall, the host of The Deep podcast, the space for guests to share their fascinating stories and perspectives.

We've all heard it before. Follow your heart, not your head. Satisfy your passion, not your bank account. It can be frustrating to hear when the bills need to be paid, but there's some real truth to it. And that's not something we chat about enough on the show. ☁️

Zoe's biz model with The Deep is essentially to provide great value to people. If more people followed this ideal, I think we, the planet, and our economy would all be a lot happier. If people see value in what you do, the money will follow naturally. Focus on your business and exceeding expectations, not how many figures you're bringing in.

In the words of Zoe: don't be a slave to the dollars, and you'll be just fine. 💘

Biz Wins & Failz 🎢

Straight from Hype Club.

We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.

This week, Herbar's founder shared her collercoaster:

Entrepreneurship in a nutshell. A big congrats on landing the stockists, and don't let the shipping disasters typical of the moment damped the spirits. ✨

*The doors to Hype Club are open, now’s the time to join our community of uplifting entrepreneurs building the future CPG companies! It doesn't need to be lonely.

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON: Claire Xue from Moodelier - helping creators create content ⁠🌈

WEDS: Karen Danudjaja from Blume - where flavor meets function 🌱

FRI: Doone's back - with a solo episode ✨

What to Read, What to Listen to 🤔

📚 Play Bigger by Al Ramadan: how pirates, dreamers, and innovators create and dominate markets by inventing a whole new game.

🎧 Unlocking Us hosted by Brené Brown: convos that unlock the deeply human part of who we are, so we can live, love, parent, and lead with courage.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

• Everyday Humans, inspiring people to enjoy the sunshine, is looking for a Marketing Coordinator to strengthen their team. More here.

• Sustainable period care brand Daye is hiring for a bunch of cool roles from Head of Consumer Marketing to Biz Dev. Find out more here.

NYC 🇺🇸

• Gen Z community The Conversationalist is hiring for a Chief of Staff. Know someone who might be interested? More info here.

Austin 🌞

• Adaptogenic beauty brand Peak and Valley is hiring someone to help them demo and educate at the store level as Field Marketing Specialist. Apply here.

& whilst I have you here...

I'm calling all entrepreneurs, small business owners, and influencers - this one is for you. Have you met Norby??? If not, you need to... She's great. She's super social, ultra-cute, and incredibly reliable. She's a link-in-bio tool that we've been using to connect with our community (you!), launch marketing initiatives, and keep track of all of our own data (the magic sauce of 2022). So go say hello and check her out by clicking all those friendly waves below & grab a free month trial using the code FSC at checkout.

If you resonate with something in this week’s newsletter we’d love to know! Share it with us on Instagram tagging @femalestartupclub & @dooneroisin ✨