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Power Phrases 💥
Where women in ecommerce come to get their key insights, tips and tactics.
Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that!
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Bulletin 📌
CLASS OF 2022: Clean Beauty Summer School 🌞
Tower28 Beauty is coming together with a collective of founders and leaders in the beauty industry to support the growth of majority BIPOC-owned small clean beauty businesses. We’re talking education, network mentorship, and opportunity to help accelerate BICOP entrepreneurs. All with one mission: to make the beauty industry a more diverse and inclusive one. ✨
(10 finalists will gain access to live sessions hosted by industry experts, mentorship, peer support, and the opportunity to pitch for $35,000 in cash grants, legal and retail sales support, and buyer meetings with Sephora, Ulta Beauty, and Credo Beauty 👀)
Industry News You Should Prob Read 🗞
If you haven’t already: check out FFF’s 2021 review of funding for female founders. General Mills invests $15M in funds for minority and female entrepreneurs. Slow living is the antidote to hustle culture. The world’s first sustainable soy(?) wine. January Ventures’ new fund will help young female startups, in this ‘Darwinian moment’. CPG conglomerates are raising prices and reporting record profits. The menopause category is heating up.
🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast
Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.
1. Power Phrases 💥
EP327: Talking to the woman who sued the New York Subway to make a stand for pleasure at the forefront of wellness, Dame’s Alexandra Fine.
“You have a great product, say something powerful.” 💪
All too often, people underestimate the power of words in bringing their products out into the world. In your marketing, you can really have a conversation that prickles people’s ears. Gets people interested in wanting to have a conversation back with you. The bonus? Market with emotion and you’re going to get the press’ attention. Be outlandish. That’s earned media! It’s economical and it’s so damn powerful.
Earned media = coverage of your brand through organic means.
2. Setting a strong standard: 100K units out the door in your first year 🚀
EP329: An episode filled with so many pieces of gold from Denetrias Charlemagne, the co-founder of AVEC Drinks, replacing your old favorite mixers.
Dee shared her secret to reaching those crazy stats in her first year on the job. 📈
“We didn’t know how powerful PR could be to drive your whole business in the first year, but we knew we needed to tell a story.”
Tell a story about how to use your product, why, why to care, and create some excitement and buzz around it 🐝
Leverage anything that differentiates you from the others: AVEC has a diverse team, strong values, and had to launch on the internet due to COVID
Most launch dollars were spent on a really cool website: make sure the experience feels cool and your story is translated this way
Get in front of real people and do cool things. It’s fun!
Dee believes keeping your story at the core, is THE way to drive PR and earned media moving forward. And, I’d say their NY Times launch-day feature speaks for itself. 😏
Biz Wins & Failz 🎢
Straight from Hype Club.
We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.
Becca Mapes (Founder of @winden) shared her win with us this week:
“We received samples of the travel sized version of our shampoo and they’re finally correct so we’re able to move forward with production, small win, but launch day is just a little bit closer and that feels good!”
There’s no such thing as a small win in entrepreneurship - time to celebrate 🥳
*The doors to Hype Club are open again, so if you’ve been looking forward to joining us now’s the time!
What’s on this week? 👀
Let’s see what we have in store for you this week…
MON: Galyn Bernard from Primary - ️soft, simpler clothes for kids 💜
WEDS: Lisa Guerrera from Experiment - building science-backed beauty 2.0 🧪
FRI: Doone's back - with a solo episode ❤️🔥
What to Read, What to Listen to 🤔
📚 Designing Your Life by Bill Burnett and Dave Evans: at last, a book that shows you how to build—design—a life you can thrive in, at any age or stage.
🎧 Goal Digger, hosted by Jenna Kutcher: whether you’re a dreamer, have a side hustle, or you’re growing an empire, this is the show for you.
Job Alert Time! 💼
Check out these cool women-owned DTC job listings on our radar:
REMOTE 🌎
Parachute Home, creating comfortable essentials, has open remote positions for Product Manager, Ops Coordinator, and HR Business Partner. More info here.
Glow Labs, a white-label loyalty rewards platform on the blockchain, is looking for a Head of Product to work directly with the founders. Interested?
LA 🌇
Canada 🍁
Clearco, the e-comm investor of dreams, is looking for a Personal Assistant to directly report to their chief of staff. Sound interesting?
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