Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Bulletin 📌

Wanna have some fun? Play THE GAME...

One quick ask before you dive in to today's juicy newsletter: there's a Game waiting for you at the bottom of the newsletter. Join us by getting involved...

RUN DON'T WALK 👇 

Being a founding member has a really cool ring to it. It will also save you quite a few dollars. Do you know what I'm getting at..?

We're not sure WHERE the time has gone 🧐 but Majic has been live for more than a majical month and we're about to raise our prices to the regular pricing - tomorrow. So it's crunch time! Would you rather be a regular or a ✨founding member✨? We'll love you all the same, but if you want to save the price of a couple of extra coffees every month, sign up before the EOD on the 31st. Click here for all the deets.

Industry News You Should Prob Read 🗞

A celebrity beauty brand bites the dust. Sophia Amoruso is targeting $5M for her venture firm Trust Fund. What the tech is going on?! This period undies brand settled a lawsuit recently. We're seeing a big rise in psycho brands in CPG. The Femtech founder that created sportswear that prevents Vaginal Infections secures $1.3M to scale. It was Roe vs. Wade's 50th anniversary this week. Paris Hilton is a mom! Is the corporate podcasting boom coming to an end? ChatGPT is to be acquired by Microsoft for around the $10B mark (whatever the future, I just hope it stays free). Kim K channels White Lotus vibes in her new Skims campaign. M&M ditches spokes candies after backlash, here's why. Columbia University welcomes its first woman president. TikTok confirms that its own employees can decide what goes viral, whut. Celeb brow artist Kristie Streicher launches her own brand.

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🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. How to get your beauty brand stocked in Mecca 🌟

EP487: From 32 sales > to selling 3,000 units in 12 weeks > to making $8M in revenue with Bangn Body’s Priscilla Hajiantoni.

Seeing your product on the shelf of your favorite store is the ultimate pinch-me-moment that many of us dream of. On the daily. But you obviously don't get there overnight. If you are entering the season where retail may be on the horizon: great! Get excited! But also get your business head on, sit on it, and srsly consider the following:

• FIND YOURSELF ✌️ do some soul-searching, what are your priorities? (you’ve got to know what they are for you)

• STAND OUT 🦄 put your best foot forward (you have one shot!) what is going to grab their attention? What is it that is really going to make their eyes light up? How would you send a sample? Present the brand in a package?

• GET REAL W IT 📦 be honest with yourself, do you have the capacity to supply the stock that the retailer is after? Consistently?

Priscilla found herself to be lucky in the sense that her dream retailer also just happened to have values that aligned with hers. Great! Mecca prioritizes exclusivity, Bangn Body was built as an exclusive brand. Mutual priorities are likely to enhance your chances of mutual success. After all, you're both looking to win out of this deal.

With that alignment in check, the founder of Bangn Body took her approach to partner with Mecca SERIOUSLY seriously. Regular brand updates (we had XYZ PR, we have grown X in sales, etc.) so Mecca was up-to-date on all the juice. Show off the exclusive appeal of the brand by sharing both customer data and key messaging to support their synergies. Getting clear on exactly how the timeline would look moving forward. Essentially, showing them that they were worth it. & it worked a treat. ✨

PSA: If you want to be there but you're not quite there: we've ALL been there. It sucks. Don't get defeated. If it doesn't work out: it’s not you. They have requirements and categories that need filling. Don’t take it to heart. With many no’s there will be a yes, so just don’t give up. You're awesome.

Biz Ride 🎢

Straight from Majic.

This week we asked our community exactly what questions they would love answered by their fave female founders (and the responses were juicy):

Everything from how to find a co-founder; to what to look for in first hires; to their fave optimizing tips; to how to run a successful crowdsourcing campaign. Expect a deep dive into all of these topics in our near future - and if YOU have something you're dying to know more about just hit reply to this email with your question. We always love to hear from you.

& for now, we're super lucky (and pumped) to have Mamamade's Sophie Baron pop by this week and teach us all the things it takes to run a successful equity crowdfunding campaign. Join us in Majic to catch the fun.

*The doors to Majic are open, now’s the time to join our community of uplifting entrepreneurs building the future CPG companies! It doesn't need to be lonely. ✨Our prices are changing tomorrow.✨

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON 👉 Erin Deering, Co-Founder of Triangl Swimwear shares her story in building a $200M company but having to walk away...

WEDS 👉 Jash Mehta shares her insights on building Pop & Bottle 👉 MAJIC's Community Workshop with Sophie Baron from Mamamade: how to run a successful equity crowdfunding campaign @ 11:00EST 💗

FRI 👉 MAJIC's Second Weekly Virtual Coffee Chat @ 11:00AEST 💗

What to Read, What to Listen to 🤔

📚 Feminist Fight Club by Jessica Bennett: the personal story of a real-life office "fight club" with a studied assessment of the gender gap that continues to plague the American workplace and far beyond.

🎧 After Hours hosted by Youngme Moon, Felix Oberholzer-Gee, and Mihir Desai: Harvard professors catch up after work and offer an insightful look at current events.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

• Wagmo, the pet insurance & wellness brand, is seeking a highly motivated and creative Social Media Consultant to join the team. More info here.

NYC 🇺🇸

• The largest seed-stage fund investing in female founders, Female Founder Fund, is hiring a Head of Strategic Communications. More here.

• NYC's #1 bakery and sweetest destination Milk Bar is searching for a Logistics Manager to plan and execute their growth. More info here.

Paris 🥐

• International wellness and beauty start-up VIOLETTE_FR is seeking a curious Assistant Marketing Intern for a 6-month placement. Something for you?

Hot HOT picks ❤️‍🔥

The team chooses one thing (a product, book, film, product, etc.) they couldn't get enough of last week:

• Doone/ 👀 If you read on a kindle this is a MUST-HAVE hack; superglue The Dairy's Click-it onto the back of your kindle - you'll never drop it again

• Josephine/ 📚 The Untethered Soul (I don't want to say it's changed my life, but it's changed my life)

• Bec/ 🧊 Hella's Bitters & Soda (its seriously hitting the spot)

The Game: Click the Pink Button 🚨

Welcome to a new game we're going to play every week. It’s called Click The Pink Button.

The rules are simple... 

Reply to this email with a guess of how many times the Pink Button below will be clicked.

Whoever guesses the correct number of clicks wins the amount of money in the prize pool.

If no one guesses the correct number, the prize pool doubles and the game continues.

Some important pieces of data to know before you guess:

• As of sending, Female Startup Club's newsletter has 5,422 subscribers

• Each person can only click The Pink Button once

• You don’t have to click The Pink Button

• You can forward this email and have your friends click The Pink Button

• Everyone could collectively guess an intentionally wrong answer in order to double the prize pool for next week

Taking all that into account, make sure you get your guesses in before next Monday.

Let's playyyyyy!

BTW have you seen our new vibe on IG? Come say hi @femalestartupclub 👀✨