Modern Mentorship ✨ Access to other Women Building E-comm / CPG Businesses; Perfectionism Sucks

Where women in ecommerce come to get their key insights, tips and tactics

July 05, 2021

Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the female e-commerce and CPG space, read by like-minded Entrepreneurs like you. If you find value in this content please like & share above, or take 60 seconds to fill out our anonymous survey at the end of this email.

Hype Club Launch Date: Next Monday, July 12 🚀

The date is set! The Hype Club launches to Founding Members on Monday July 12.

Our first Modern Mentor is Kailey Bradt. She’s the woman who invented the world-first powder shampoo brand, Susteau. If you’re building a business in the personal care space, inventing products that don’t exist in the market or looking for guidance around supply chain issues, Kailey’s the woman you want to chat with!

In the Hype Club you’ll be able to ask your questions in an AMA style thread that’s followed up with a live Q&A.

To recap what’s happening in the Hype Club; Launching July 12th

✨ Direct Modern Mentorship from our brilliant guests on the show

✨ A network of like-minded women from the e-commerce/CPG space

✨ Access to our team of experts for a series of Power (Office) Hour chats and masterclasses! (including a resident business marketing coach, Facebook ad expert, systems & process queen + more)

*We’re launching with 50 Founding Member spots at a heavily discounted rate. If you nab a Founding Member spot your rate will remain the same forever 🚀

*You must be actively building a CPG / DTC / E-commerce brand to join the Hype Club

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. The importance of diversifying your marketing channels 🔀

EP 178: In this ep with Amanda Niu from Aussie startup Eva, we’re talking truths on digital marketing...

In today’s landscape the bottom line is that you need to diversify your marketing channels. If Instagram suddenly disappeared, ask yourself what would that mean for your business? You need be on as many channels as possible. And it comes down to testing. Budget. Time: will this channel work or not for your business?

“We rely heavily on digital marketing. We view it as a holistic approach to marketing. They all [channels] contribute to the sale. You can’t deny that. Marketing should be viewed as a whole. Every person who is on that channel, on the team, is working together to make that sale.” 

  • Reach your target market in new and exciting ways by being wherever they are

  • Gives you the edge over competition if you can add more channels

  • Tailor and test your content across each channel to see what drives results, and double down on that

2. The pitfall of perfectionism; an Entrepreneurs biggest challenge

EP179: Stephanie Lee from self-care startup SELFMADE gave us a real gem that we should all keep in mind when building and creating a business.

“As women we are often told that we need to prove ourselves, that we need to have it 100% perfect, but that’s false. I support myself with people that are my coach and my cheerleader. Putting it on paper, and sharing it. Shaping and moulding it, taking it to folks that you trust, to understand how you can take this idea into reality. 

When you take off the responsibility of the everyday and you go and experience the world. And you get to know people. And you chat. And you do new things. And you’re vulnerable. These are all building blocks to becoming an entrepreneur. Becoming an entrepreneur is like diving off a cliff without a safety net. It’s scary. But it’s also so freaking exciting. 

As a woman, if you’re planning to be an entrepreneur, some of the pitfalls I’ve encountered is this idea of perfectionism. Just put it out there, and iterate along the way. So much of our paralysis comes from spinning in circles around certain things, whilst part of it is just putting it out, seeing how people react, and then changing it. Psychologically, perfectionism stops you from having to face failure. But it actually keeps you from moving forward. I’m doing this for myself and everyone who needs this. Nothing needs to be perfect. 

When it comes to paralysis from perfectionism, you really have to have a pep talk with yourself.”

The main learning here? Done is better than perfect.

What’s on this week? 👀

Let’s see what we have in store for you this week…

TUES: Allison Moss from Type A - Best known for their patented hero deodorant 👃

THURS: The first solo episode from our hype girl Doone Roisin - sharing her story and the future of FSC ✨

SAT: Alexandra Dorda - The daughter of Belvedere vodka co-founder on creating a rum company for millennial women 🥃

Click here to tune in! 🎧

A Quick Recap on Industry News 🗞 

Instagram boss says it’s no longer a photo sharing app. Problems in the kitchen at Great Jones. DTC startup Tea Drops raises $5M. FSC made headlines this week. Sex wellness company Maude raises $5.8 Series A round. It’s not called Femtech anymore, take note.

Job Alert Time! 💼

Check out these job listings at female founded companies on our radar:

USA 🌎

  • Topicals, the ultra cool acne and skin positivity brand has a bunch of roles they’re hiring for in the US. Apply here.

  • Dame, the climate positive period company, is looking for a Creative Director and Wholesale Manager. Apply here.

LONDON ☕️

  • Bumble, the dating app who doesn’t take any BS from men, is looking for a Head of Comms. Apply here.

Hey, from the Founder 👋

If you’re working on something cool, hit reply and pop into my inbox. I’d love to meet you and hear about it :)

Doone, your hype girl x

Reply

or to participate.