It’s Doone, your hype girl in business. If we’re hanging out in your inbox every week (hey, bestie 👋) and you’re one of our hype-girls, I have a favour to ask you…

It would mean the world to me if you took a hot second to leave us a cute review! Reviews are important bc they help other ears find us so we can keep showing up to create the show and learn from the smartest minds in business (and they make us feel really good too!!).

(You can do it right here or here). Thanks a million in advance 💕

Today we’re covering 👇

• BTS of our “algorithm update” crisis session

• What happens when women run companies >

• Bumble is buying Geneva + more news

• Glossier is giving away $300,000 in grants

• Female-founded job ops across the world ✨

BTS: Our “Algorithm Update” Crisis Session 👉

Ready for some real talk about the latest Instagram algorithm update? Brace yourself because it's bringing some big changes. Let's break it down:

The Two Big Changes 👀 

1. Increased Reach for Smaller Creators 👉 Instagram is srsly shaking things up. Instead of prioritising content based on how followers engage, every piece of content will now be shown to a smaller audience first (regardless of whether they follow the account or not). If the content does well, it'll then be shown to a larger audience. This is great news for smaller creators trying to get noticed, but it might make it harder to reach your current followers.

2. Prioritising Original Content 👉 Instagram is now all about rewarding originality. This means if you repost something without adding your own twist, it won't be recommended. However, if you transform it into a meme or a reaction, you’re safe. Accounts that repeatedly post unoriginal content (more than 10 times in 30 days) will be removed from recommendations for a month. (Yikes.)

What You Can Do Today 🏃‍♀️

1. Switch to a Creator Account 👉 Make sure you have a professional account, specifically a "creator account." IG’s new changes are geared to supporting creators, so you’ll want the platform to recognise you as one.

2. Be Consistent 👉 Consistency is key. At the very least, post daily stories. Yep, really. Instagram’s goal is to keep people on their platform for as long as possible, and consistently showing up will help you get rewarded.

3. Create Your Unique Style 👉 If your current content is mostly reposts, it’s time to rethink your strategy. Experiment with different styles and find what sticks. If you’re seeing a drop in views, it’s a sign to pivot and keeping chipping away.

Want to do a content planning session? Content is my JAM.

👋 Let’s work together 👋

When women run companies >

When Swehl’s lactation cookie ad ft. Molly Baz was pulled from New York’s Times Square last week for being “too racy” - probiotics and microbiome brand Seed quickly donated their billboard to give the ad a new home ⭐

THIS is what happens when women run companies. Everybody wins. “Motherhood isn’t controversial, censorship is”. But, really:

When we crunch the numbers, female founders tend to outperform males in a number of areas. Think: higher revenues, stronger return on investment. But I’m not just talking about the workplace. There’s multiple studies out there to support the idea that female founders will more likely prioritise corporate social responsibility and sustainability over their male counterparts. I get direct confirmation of this on the show every week, but I’m curious:

A lot of the women I speak to want to get out there in the world and solve problems that have a purpose beyond personal gain. They want to make a lasting impact on our planet and leave it in a better place for future generations.

I’m a strong believer that the empathy and sensitivity more often linked to feminine energy has the power to move mountains when it comes to creating a better future for us all, and that’s why we want to see more female founders in the world. So, all that to say you keep doing you. I’m proud of you!

Come and join the conversation →

• Bumble is expanding the hive by buying Geneva

• Youthforia’s ‘Jet Black’ foundation is under fire

• Imagine being offered 10 days of “unhappy leave”

• CAULIPOWER appoints a new CEO at the helm

• We’ve got a new CEO alert over at OUAI

• Have you noticed female athletes having their moment rn?

• Chamberlain's coffee brand raised $4.6M in fresh funding

• Obsessed with this e.l.f. Beauty 'So Many Dicks' campaign

• New York is the first state to mandate paid prenatal leave

• TikTok Shop Affiliate just lowered their requirement 👇

@femalestartupclub_us

🚨YOU CAN NOW BECOME A CREATOR AFFILIATE WITH ONLY 1,000 FOLLOWERS🚨This is major for beginner creators! Follow us for latest TikTok shop up... See more

This week's grant...

The Glossier Grant Program is now accepting applications, committing $300,000 in grants towards five visionary brands in the US | Apply now.

This week on the show...

This week's recommendations...

NYC 🗽

• Rent the Runway is hiring a Senior Manager for PR and Influencer Relations to join their New York team | More here.

• The mom group reimagined, Mysha, is seeking an experienced and proven Partnerships Lead with a start up mentality | More here.

Phillipines ☀️

• Kasama Rum is a 7yo rum from the Philippines and they are looking to hire a Graphic Designer and Content Creator to work with | More here.

Toronto 🍁

• The brand redefining intimates, Knix, is hiring a Senior Social Media Manager to support their organic social media efforts | More here.

That’s a wrap! For ✨fun✨ daily content come say hi @femalestartupclub 👋