✨ Manifestation; Feature in Our Cyber Guide; a £25,000 Boost

Hi! It's your BFF in biz dropping into your inbox with your weekly source of inspiration & information on all things in the e-commerce and CPG space.

Hey! It’s Doone, your hype girl in business. This one goes out to each of you spending more time thinking about the upcoming sales season than the Roman Empire this week 💫 

BTW we're putting together a comprehensive list of all the best cyber weekend sales at female founded businesses globally.. if you wanna feature: just hit reply to this email with the details of your offer so we can add you in.

Today we’re covering 👇

  • The world of sports psychology x business

  • Letting ✨manifestation✨ work for you

  • Staying in the know w/ the industry latest

  • A £25,000 boost for the Brits!

  • Maven Clinic & Mejuri are hiring

Building game-changing mindsets 🏅

Have you ever wondered why so many athletes go on to make great business people? Ahem, Venus & Serena. Michael Jordan. Maria Sharapova. This week was a FSC first as we welcomed a former professional golfer on the show to chat about the business she pivoted into: Live Zen With Jen. What I didn’t expect to see was just how deep the sports x business connection runs, and how success in both (or either) really comes down one thing: cultivating the right mindset. Let’s break that down into three key elements:

1/ In golf and in business, success has a familiar recipe: consistency. Commit to your game plan, show up every day, swing for the fences. Whether you're creating content or acing that pitch, show up day after day.

“Maybe I didn’t get the movement that I wanted in the first month, but I stayed consistent and by 3 to 6 months it was working for me. At 6 months I had turned it into a 6-figure business.”

2/ Sports events are unpredictable, and (don’t you know it) so is business. Athletes are forced to become masters at adapting to sudden changes in the game plan, and the real goal is that you learn to do the same. Knowing when to change tactics, adapt to new circumstances and reinvest your approach in this ever-changing landscape is so key.

3/ Imagine if every time Serena Williams lost a tennis match throughout her training and career, she thought about quitting. Adopting a sports mindset to business can help you see that losses aren’t failures. Rather: they’re opportunities to learn and grow. The key point here is that missing a shot is not an endpoint, it’s just just your chance to approach things from another (better) angle.

To sum things up, every swing counts, every video matters, and every day is an opportunity to score. Game on!

Using manifestation as a tool in business

If you’re anything like me, manifestation has been high on your to-do list for years but you just don't know where to start. That’s why I jumped at the chance to find out a little bit more when manifestation enthusiast (& the brains behind Live Zen with Jen) Jen Neville came on the show this week.

Maybe you’re rolling your eyes rn. Manifestation has become one of those buzzwords that you’re just not sure will actually move the needle when it gets to those important things. So to convince otherwise break it down, manifestation is all about training your subconscious mind to rock the energy you want to attract. It’s like giving your mind a makeover. So as this season-change is coming in hard, who doesn’t love a good transformation?

 Step 1: Get Clear on Your Desires - First things first, what's on your manifestation wishlist? Whether it's business success, confidence, or a killer idea, be honest with yourself about why you want it. Feel that desire.

 Step 2: Give Up the How - Let go of the how and lean into that feeling you're craving. What's the vibe of success? Look around you and check out what kind of energy you’re drawn to, then absorb the energy of those who've already made it. You're stepping into their shoes mentally.

 Step 3: Affirmations & Belief Flipping - Time for some belief acrobatics! Identify those sneaky beliefs holding you back (like "I'm not worthy" or "people will judge me") and flip them. I am worthy. I am grateful for everything I have in life. Have a google and find out which affirmations most resonate with you, and note them down. Affirmations are your new BFFs.

So, here's your mission, if you choose to accept it: the reality is we’re in auto-pilot mode multiple times a day, leaving our subconscious wide open and increasing our tendency to spiral. For the next 21 days, make it a habit to listen to affirmation loops on YouTube (such as this one) whenever you’re chipping away at mundane tasks. You brain chemistry is going to naturally start thinking in the new way of the affirmations - and from there just watch how your life starts changing. Pls drop into my inbox and let me know how you get on!

  • GREAT NEWS as the judge refuses to block Fearless Fund’s grant program for black women entrepreneurs

  • If you’re looking for talent it might be time to think remote 

  • The EU bands greenwashing in ads, wahoo!

  • Things still aren’t looking great for Olaplex 

  • Estée Lauder invests in Code Mint (founded by Grace Chow)

  • The latest women x negotiating stat we’re not that surprised about

  • Victoria Beckham is launching into fragrance

  • & so is Florence by Mills, with this added bonus

  • Hailey’s make-up artist is branching out on her own

  • Vanna White finally got her raise!

  • We have a new women’s marathon world record

Grants & accelerators…

Bri-ish founders, this one’s for you 💫 Simply Business is looking to give your biz a £25,000 boost, just make sure to apply (here!) before October 11th.

This week's lineup...

MON 👉 Our youngest guest ever Lily Harper comes by to dive into the business she founded at just 9-years-old: Lily Lou’s Aromas 🕯️

TUES
👉 MAJIC's 1st weekly coffee chat @ 8am BST // 5pm AEST 💗

👉 MAJIC's 2nd weekly coffee chat @ 9am PDT // 12pm ET 💗

This week's reccies…

📚 Women Who Run With The Wolves by Clarissa Pinkola Estes: get to know the wise and ageless “wild woman” that’s in each of us.

🎙️ LADY-BRAINS with Caitlin Judd and Anna Mackenzie: for the curious founders and founders-to-be.

💌 Beehiiv: everything you need to succeed available in a single platform (no code needed, no complex integrations, just great vibes).

🛍️ One of the great joys of my life is watching our Majic members build the coolest it-brands of tomorrow: check out Jackie Baron building b.o. busters for kids with the game-changing Neon Goat 💚

Get by with a little help from me…

1. If you want to get in front of 19,000+ Gen Z and Millenial Women get in touch with me right here.

2. Ready for your personal Hype Girl? Work 1:1 with me. I've dedicated my life’s work to equipping folks like you with proven tools, inspiration, and motivation to build fulfilling and successful businesses.

3. Want to learn how to raise your angel round? Join our waitlist.

Remote 🌴

  • Maven Clinic, the largest virtual clinic for women’s health, is on the hunt for a Strategic Sales Associate to come on board. More here.

New York City 🗽

  • Mejuri is the category-defining fine jewellery brand redefining luxury and looking for a Senior Merchandising Manager. Apply here.

  • Inclusive kids clothing brand Primary is hiring an Associate Technical Designer, apply here (& btw, they have a 4-day workweek).

London calling! 💂🏼‍♂️

  • People-powered decorating movement Lick is looking for a superstar Brand Manager to join the Lick team. Is this something for you?

  • Dehlicious Body, providing award-winning natural skincare solutions, is looking for someone to help with TikTok. Reach out directly here.

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That’s all for today folks! May your week look like something high-school-you would be freaking out about ✨ 

(+ a reminder to drop into my inbox with your cyber weekend offers!)

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