Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Bulletin 📌

Excited is an understatement...

You know that butterflies-in-stomach feeling you used to get when school was about to start? Sitting on the edge of your seat during the last five minutes of your favorite show? The day before your labor-of-love product launch? Well, same. In fact... That's me right now 👀 In a couple of weeks I can reveal all, but before then come and hang out on our waitlist. I'll make sure you'll be the first in the know.

Industry News You Should Prob Read 🗞

The Council Fund launches $5M debut fund. How #hireblack has helped black women boost their collective earnings by over $2 million. Inclusivity in Meshki's basics collection is one we can all take inspo from. The end of free returns looms (small businesses rejoice!). MoKo, Kenya's home furniture startup, raises $6.5M. Ecomm giant Flipkart launches metaverse. Hollister introduces Share2Pay (teens can share their carts with their parents 👀). A juicy tell-all Glossier book is coming. TikTok plans music streaming expansion... where will they stop? Looks like Amazon is set for a take-over too. 50/50 Women on Boards™ is propelling corporate boards to greater diversity. Sephora returns to the UK today after 17 years. Emm, only two women were awarded Nobel prizes this year [WTF]. Amazon is investing in VC for the first time, with $150M for underrepresented founders. RIP, the GIF. This Friday Norby will be launching on Product Hunt. Sara Blakey celebrates 22 years of Spanx.

🔑 Insights From This Week’s FAVE HITS from the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. Mindset over matter 💫

EP422: From losing 3M followers on IG to becoming the go-to multi-million dollar cannabis company, with Kush Queen’s Olivia Alexander.

Olivia showed us like no other how bad situations can turn out to be stepping stones to greatness, and for that reason, this episode has stayed with me ever since I recorded it back in March '21. Prior to founding Kush Queen, Olivia made her income from her 3M-following-strong IG account. What are you left to do when Instagram decides to remove your account in accordance with community guidelines? (I mean, come on... 🙄)

You remember the importance of mindset over matter and turn this sh*tty moment of despair into one of opportunity:

What if she really needed to lose everything in order to go ahead and start Kush Queen? The truth is, losing all these followers build up body armor that came in very useful to work in the CBD and cannabis industry. Because damn, it's tough out there! & there is a key lesson in there that many of us could do with learning: all your Instagram followers are you not yours, they're Instagrams. Build your own email and SMS database alongside your social media, you just never know 🤖

Biz Wins & Failz 🎢

Straight from Hype Club.

We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.

This week, Bec Mapes from Winden shared her rollercoaster with us:

A pivot in strategy without a change in vision. That, and the power of community, is what entrepreneurship is all about. PROUD ✨

*The doors to Hype Club are open, now’s the time to join our community of uplifting entrepreneurs building the future CPG companies! It doesn't need to be lonely.

What’s on this week? 👀

Let’s see what we have in store for you this week, as we'll be replaying some of our favorite episodes from the last few years...

MON fave hits: Olivia Alexander from Kush Queen - ⁠contemporary, premium CBD products for optimal wellness 🍃

WEDS fave hits: Denise Woodard from Partake Foods - super delicious gluten-free, vegan, non-GMO super delicious cookies 🍪

FRI fave hits: Angela Scott from The Office of Angela Scott - elegant, timeless work shoes for women designed to support a woman's strengths ✨

What to Read, What to Listen to 🤔

📚 The Conscious Workplace by Shaara Roman: discover your business's superpowers: your purpose, your people, and your values.

🎧 The Introvert Entrepreneur hosted by Beth Buelow: a lively space for conversation, learning, and sharing through interviews and discussions.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

• Fishwife, aiming to make ethically-sourced tinned seafood a staple, is looking for a creative Digital Marketing Manager. Apply directly here.

• Inclusive kids clothing brand Primary is hiring a Director of Digital Analytics who's excited to join a digital brand. More information here.

Melbourne 🌞

• Coffee-based skincare company Frank Body is looking for a Digital Marketing Specialist star to join their growing team. More info here.

If you resonate with something in this week’s newsletter we’d love to know! Share it with us on Instagram tagging @femalestartupclub & @dooneroisin ✨