Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that!

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Worth Shouting About 📢

We are LIVE ✊

We can’t shout loudly enough about the release of Your Hype Girl, and how grateful we are to all of you for making it possible. Every woman in this book is your hype girl, as am I, and we are all rooting for your success. This is our celebration of all women in business or future women in business.

🗽 NEW YORK: 10.03.22

Your Hype Girl book launch will take place at Night(Club) Market in partnership with our pals at Norby & Brik+Clik. Come celebrate IRL, as I unlock the best tips, tactics, and strategies from the world's most exciting female entrepreneurs in a live panel convo with Kim Pham from Omsom and Rooshy Roy from Aavrani.

Beverages will be provided by Vita Coco, Swoon, and Maivino & Baked goods will be provided by Lani Halliday of Brutus Bakeshop - yum.

I’d love to see you all there, but spots are limited. Make sure to RSVP! 👇

March Sponsor: LegalPad ⚖️

Partnering with brands we align with is what we’re all about. This co-female-founded biz helps founders relocate to the US on the 01 Visa. I was so impressed to learn how they help people like me. Visas and immigration can be a huge pain in the butt, so if you’re dreaming of the US, check them out.

Industry News You Should Prob Read 🗞

Hello Sunshine acquires lifestyle and organizing brand The Home Edit. Femtech is the future: Tania and the Elvie team close $97M Series C. Sima Sistani named CEO of WW International. The Venture Capital firm only hiring women in 2022. Women in the news this month. LVMH is toying with a Ralph Lauren acquisition.

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. Act fast 🐇

EP288: Learning from Haley Russell, co-founder of Chippin, the pet food biz for dogs reducing the eco pawprint of pets and their owners.

Haley’s top learnings since being the one in the founder seat? Momentum loves speed. The pace at which you need to act is so fast. 🚀

So, stay on the ball. Progress over perfection. Take action and move forward. Learn how to identify a problem and act swiftly, you don’t have time to lose.

2. But grow slow 🐢

EP290: Speaking with the longtime listener of the show about her story behind Love & Pebble, the beauty pops that have been popping off on TikTok.

When it comes to growth, however, Lynda Truong took one key piece of advice away from the Sharks after her experience on Shark Tank.

It wasn’t until Love & Pebble started running into issues that it became clear why. They grew so fast, they couldn’t fulfil our orders in time. Things started falling through the cracks and now they really understand the point.

1. Listen to your customers

2. Get feedback

3. See how you can improve

Believe it or not, premature scaling was proved one of the most common causes of failures amongst start-ups. So in a funny way, slow growth might be the surest way to fast progress. Go on, give it a try. 👀

Biz Wins & Failz 🎢

Straight from Hype Club.

We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not in this alone. Let’s have a little shout out and celebrate the highs the Hype ladies have gone through the last month:

• Fiona Simmonds saw her PINKIE pads on the shelves for the first time

• Pleasant State founder Ami Bateman launched a Track & Grow impact model that shows their customers their reduced plastic impact

• RaeDawn’s Balaeyon will be in the Allure Store for Q2 & Q3

• Gina Farran (Founder of Glaize) made it to TechRound’s startups to watch

• Melissa Epifano is killing it on TikTok!

Wins are great, and even better shared - congrats Hype Clubbers 👏

*The doors to Hype Club are open again, so if you’ve been looking forward to joining us now’s the time!

What’s on this week? 👀

This week we’ll be celebrating the launch of Your Hype Girl with a bunch of solo eps from me, your hype girl…

MON: Your Hype Girl is LIVE & my takeaway from Lil Ahenkan (aka Flex Mami)… “Differentiate Yourself, Girl.” ⚡

TUES: Your Hype Girl Day 2 & Blueland’s Founder Sarah Paiji Yoo’s advice: “Don’t fall in love with your ideas.” 💚

WEDS: Your Hype Girl Day 3 & my key takeaway from Hero Cosmetics Founder Ju Rhyu: “Bootstrapping puts focus on profitability.” 💫

THURS: Your Hype Girl Day 4 & gem with Five Minute Journal Founder Mimi Ikonn & get your signed copy 📕

FRI: Get a signed copy of Your Hype Girl! & Tea Drops Founder Sashee Chandran’s Key Takeaway “failed concepts can lead to bigger things.” ⭐

What to Read, What to Listen to 🤔

📚 Good to Great by Jim Collins: why some companies make the leap and others don’t - how good companies achieve enduring greatness.

🎧 Loose Threads, hosted by Richie Siegel: a growing series of shows featuring the builders and leaders defining the consumer economy, both online and offline.

📖 Your Hype Girl, by Doone Roisin: 51 female founders share their most impactful success stories, tips and strategies. A modern day handbook for entrepreneurs and future entrepreneurs.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

• INH Hair, the leader in DTC's highest quality vegan synthetic hair, is searching for an Amazon Copywriter to strengthen their team. Apply here.

• Liv Koennecke from Maison Essentiele is looking for an Ops Manager with experience in International retailers for casual work. Drop her a message.

• Girlboss is on the hunt for a killer Growth Marketer.

NYC 🗽

• Violette FR, the French beauty brand with a mission of celebrating individuality, is looking for a Create Project Manager. More here.

• Rent the Runway, the world’s first Closet in the Clouds, is on the hunt for an Associate Product Development Associate. More info here.

Hit reply if you’ve been reading Your Hype Girl and let us know what you think✨