Hey! It’s Doone, your hype girl in business. Last week was a tough week, and my heart is hurting for the world and for everyone affected by this impossible time. It’s really hard to comprehend. Sending only love out into the world right now 💕 

Today we’re covering 👇

• Leverage those moments for organic marketing

• Your Hype Girl’s Guide to Fundraising

• What’s going on in the world of biz

• Just a casual $200K for NYCers

• Where should we host our IRL event?

• Email us with your Cyber weekend offers so we can include it in the list!

How to leverage ANY moment (ft. The Margot Robbie prank & Abbie Chatfield)✨

I've got something extra special for you today. We're diving into the dynamic world of TBH Skincare with the one and only Rachael Wilde (Tyers), as the queen of guerrilla marketing uncovers her secrets of leveraging everyday moments into marketing opportunities.

You know, in the whirlwind of business, it's those unexpected, unscripted moments that often light the spark. For Rachael, it was a radio shout-out by an Aussie queen, Abbie Chatfield. Despite spotting it five days later, she decided that seizing the moment was non-negotiable. She recorded a blind-react video and posted it lightning-quick. The result? Overnight, 100 orders from brand-new customers and a viral video with 70,000 views.

Rachael beautifully breaks down these moments into two types:

1. Growing Awareness: Moments that bring your brand to the spotlight, making more people aware of your existence.

2. Growing Sales: The rare gems that send your sales soaring.

Now, the burning question is: how do you take these moments and squeeze every ounce of goodness from them? Rachael's advice is pure gold. She urges you to jot down all your ideas, good or "bad," and consider what's trending right now. It doesn't always have to be about your brand or product. Leverage those current trends and join the dots between them and your business.

Just take a look at their Margot Robbie prank to get a sense:

@tbhskincare

Well that escalated quickly… #margotrobbie #sydney #barbie #prank

When Margot's visit to Australia for the Barbie press tour was trending, Rachael and her team leaped into action. They created a fun video, featuring Rachael impersonating Margot and her team as the entourage. The result? Over 2.5 million views in just a few hours. And here's the kicker: it cost them nothing. Zero. Zilch.

Now, budding entrepreneurs, here’s for the fun part: it's your turn. Are you putting yourself out there? Have you been capturing those magic moments? Like her, you might stumble a bit at first, but that's okay—stumbling forward is how we grow. In her 3.5 years of business, that’s how Rachael went from hating sharing her story online to confidently creating these magical moments.

Listen to Rachael on the podcast →

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Your Hype Girl’s Guide to Funding Your Biz 💸

This weekend, I was invited to be a key-note speaker at BitchCon and what a bloody day!!! I was so nervous and feeling so shy - but now I’m seriously pinching myself that I got to chat with so many talented incredible women. (My very own hype-girls!)

We were diving deep into a topic very close to my heart: funding (MONEY!). The media glorifies the fundraise, so we can get stuck in this story of thinking that’s the only way - and we should be doing that too. But, this weekend we went back to the basics. How do we access capital and build wildly successful businesses? Let’s break down all of your options:

• Self-funding 💃 you’re using your personal capital (from your savings, 9-5 salary or liquidating your personal assets) and minimising risk

• Grants (my fave!) 🤑 most grants are free money – you don't have to pay them back (access our LIVE grants doc right here)

• Crowdfunding 💕 you raise money from a large group of people who contribute relatively small amounts: can be your community or investors

• Borrowing (debt) 💸 debt is anything that you owe to another person or company, and have to pay back - this has more risk attached to it and it’s expensive money because you’re paying interest

• Investment / fundraise💰 raising capital from people or funds means you will have to sell your business at some point (with the expectation you will give your investors a significant return)

• Revenue-based financing 📈 this is when you get a loan based on your performance (like your Shopify sales or a purchase order) and you pay it back with a % of your revenue

• Accelerators & Incubators 🚀 designed to help you realise your idea or accelerate it’s growth through mentorship, resources and funding

The key thing to remember is to do as much as you can on a zero dollar budget. It’s easy to spend money - and (very) hard to make. Be scrappy and lean. Done is better than perfect. & last but not least, don’t raise capital until you really need to, so you have leverage to get the best deal possible.

If you want to learn more about the different ways to fund your business you can pop your name here and we’ll be releasing some new resources soon 💜

• OK Canva you’ve won, Magic Studio is a total game-changer

• 8 menstrual-care brands join forces to fight The Tampon Tax

• Olaplex has a new CEO amid continued brand struggle

• Women’s ambition is actually higher than ever

• This Nobel Prize winner highlights the gender pay gap

• Sizzle and Drizzle are now available at over 900 Target locations

• & Blume has expanded into all ULTA locations

• Balletcore is here as Reformation x NYC Ballet join forces

• Not one but three new teen skincare brands launched last week

• What’s going down with all this Djerf Avenue drama?

• Cali VC firms now need to release investments’ diversity info

• So, this is what TikTok is up to this Black Friday

This week's grant...

New Yorkers! This is pretty wild but The David Prize is granting 5 New Yorkers with ideas for change $200,000 each (no strings attached).

This week's lineup...

This week's recommendations...

Ways I can help you this week…

LA 🌴

• Tower28, building a world where beauty is accessible, is looking for a hybrid Operations Coordinator to join the team. More info here.

NYC 🗽

• The Nue Co., where health meets beauty, is looking for an enthusiastic freelancer to support their Sephora Stores. More here.

San Fran 🌉

• Your fave self-care journal brand Silk + Sonder is seeking an experienced Digital Marketing Manager, something for you?

That’s all! Proud to forever be your Hype Girl & here’s your weekly reminder to never let go of your dreams 🎃