How to launch on TikTok 🤳; the pitfall of perfectionism ✨; a $2000 giveaway

Author

Doone Roisin
August 01, 2022

Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Bulletin 📌

✨ Mega Female Startup Club Giveaway ✨ (valued at $2000!!!)

We rarely do giveaways but this week is different!!!! We are so grateful to our community and we want to give back to YOU. Fancy winning this 👇👇👇 huge haul of epic products by female-founded brands? Follow the instructions on *this post* for your chance to try all these incredible goodies you've heard about on the show 👀

Industry News You Should Prob Read 🗞

Do you want to be the next Woman of Wall Street? Now even Kim and Kylie are turning against IG's updates. These are the changes they are walking back on. You want to get on the commerce subscription train. Depop has a new CEO. VC fund Variant raises $450M. Shein is looking to expand into Europe. Bank of America joins Chloe Capital to invest in women. Consumer behavior in retail at the mo. Fintech Guava raises $2.4M to provide banking services & networking to Black small-business owners.

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. Everything you need to know about launching through TikTok 🤳

EP383: Learnings from Fiona Chan, the founder of Youthforia, who managed to build some crazy buzz in the beauty industry through TikTok.

Youthforia is seriously killing the TT game (check them out here). Currently boasting a modest 2.5M likes and steadily growing, we had to know the secret. Fiona’s strategy comes down to three overarching principles she was able to share with us:

Consistency ⌛

Create at least two TikTok's a day if you’re going to take this seriously. You never know until you actually do it what will resonate with your audience - it’s a numbers game. But keep in mind: lean into what you’re able to commit to. If you’re going to create this much content, pick a style that’s easy for you.

Relevance 🦚

Create a product that works well for the platform. Products that are visual, stand out, and get influencers on TikTok talking about your brand. It’s important to keep your pulse on the trends. It’s a very reactive platform and what will perform well is heavily dependent on on what’s going on that week.

Intimacy 💗

As a founder, be the face of the brand. Let your audience get to know you. Vids with the storytelling about your background and why you created the product tend to perform very well. Use your individuality as your superpower.

Fiona's story is one that blew my mind, but she's far from the only one launching on TikTok in 2022; check out the following episodes to get it right:

2. The pitfall of perfectionism; an entrepreneur's biggest challenge.

EP387: Stephanie Lee from self-care startup SELFMADE shared some valuable insights to keep in mind when building your business.

“As women we are often told that we need to prove ourselves, that we need to have it 100% perfect, but that’s false.

If you’re planning to be an entrepreneur, some of the pitfalls I’ve encountered is this idea of perfectionism. Just put it out there, and iterate along the way. So much of our paralysis comes from spinning in circles around certain things, whilst part of it is just putting it out, seeing how people react, and then changing it. Psychologically, perfectionism stops you from having to face failure. But it actually keeps you from moving forward. I’m doing this for myself and everyone who needs this. Nothing needs to be perfect.

When it comes to paralysis from perfectionism, you really have to have a pep talk with yourself.”

I love this piece, and it's repeatedly come back to me ever since we chatted this time last year. It highlights one of the most important things an entrepreneur should keep in mind nowadays. Done is better than perfect.

Biz Wins & Failz 🎢

Straight from Hype Club.

We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.

The founder of a|dash had some pretty exciting things to share with us:

“We have 3 collabs that I've been working on for the last couple of months that have all come together. We launched a b.well box with another female-founded local business to deliver the gift of grab & go wellness."

Love to see female-founded businesses coming together! This was a huge topic in our episode with Experiment Beauty's founder, Lisa Guerrera, earlier this year. There's so much untapped opportunity in coming together to build. ✨

*The doors to Hype Club are open, now’s the time to join our community of uplifting entrepreneurs building the future CPG companies! It doesn't need to be lonely.

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON: Lucy Goff from LYMA - fusing together wellness and technology 🖤

WEDS: Zoe Marshall host of The Deep Podcast - thought-provoking conversations 💬

FRI: Doone's back - with a solo episode ✨

What to Read, What to Listen to 🤔

📚 Business is Personal by Bethenny Frankel: the tips and tricks used to build a business and maintain balance as a media personality, mogul, and mother.

🎧 The Rachel Hollis Podcast hosted by (you guessed it) Rachel Hollis: the ultimate podcast for anyone looking for more joy and purpose in their lives.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

  • Everyday Humans, inspiring people to enjoy the sunshine, is looking for a Growth Marketing Associate to strengthen the team. More here.

  • Fly by Jing, famous for their cult-favorite Sichuan Chili Sauce, is looking for a Financial Controller to develop their accounting arm. More here.

NYC 🇺🇸

  • Teenage skincare brand Bubble is hiring for SO many exciting roles, from Community to Influencer Marketing Manager and much more. Info here.

  • Early-stage female-focused venture fund Female Founders Fund is hiring an Investing Associate to join their investing team. Something for you? 

  • Non-alc apéritif brand Ghia has a couple of cool openings across Marketing, Finance, and Sales. Check them all out here.

QUESTION TIME: What's the social channel you invest the most in? (⏱️ & 💸)

We love getting to know your better 💖

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& whilst I have you here...

Have you met Norby??? Bc, you should. You guys would get along. It's an app I just can't get enough of rn. A link in bio tool that helps you connect directly with your community, own your own data (the magic sauce of 2022), launch different marketing initiatives easily & you can customize it to be super cute ✨

If you resonate with something in this week’s newsletter we’d love to know! Share it with us on Instagram tagging @femalestartupclub & @dooneroisin ✨

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