Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Bulletin 📌

Magic LOADING... ✨

**at the risk of sounding like a boomer** - I don't know about you, but I feel we've reached a point where this online world (the internet 🙄) is causing more confusion than solutions. Last week I scoured Google for a simple outreach template and was met with every complicated 15-step how-to and intricate outreach theory you can imagine. I ended up writing my own. At what point does information overload become just that, an overload? I can't pinpoint it exactly, but I am pretty sure that we've surpassed it. This is just a tiny part of the reason I've been working on something really damn exciting for the future of Female Startup Club.

I'd love for you to be a part of it. Join the waitlist right here. 

But first... This newsletter is brought to you by Upscribe 👇

If you’re a CPG biz owner, you’ve probably thought about whether your product suits being subscription-based. There's a good reason it's all the talk at the mo. With 92% of young Americans actively using at least one subscription service & the subscriber economy growing 6X the rate of traditional businesses, you'd almost be silly not to. That's why we've linked with Upscribe, the pro's in the field. To get started they're giving you $300 off when you sign up with us 💰 and when you book in a demo.

Industry News You Should Prob Read 🗞

We're coming to you a day later in respect of The Queen's funeral yesterday 🖤

New Canva update takes on Office & Google Docs. RentTheRunway is in trouble losing more than 11K subscribers. Bacardi appoints their first female boss. SheMatters raises $1.5M seed funding round. AOA Dx closes $7M funding round to bring first accurate early detection test for ovarian cancer to market. Still Working 9-5 documentary released, how our rights in the workplace have changed since the original. Joonko Diversity raises $25M in Series B funding. Launch House’s community reacts to misconduct and harassment allegations. Patagonia boss gives the company away to fight climate change. Finland introduces 160 days of parental leave (for both parents). Gloria Chou will be hosting a FREE live PR masterclass on Oct 4th & 5th. Norby has had a revamp, and she's looking fly. 

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. Crowdlaunch with a crowdfund 🚀

EP408: How to go from $50K of savings to becoming a 7-figure tech founder, with Small Packages founder Julie Schechter. 

CPG and crowdfunding go together like peanut butter and jelly. When you have a product-based business, running a crowdfunding campaign as a launch campaign will give you much more than you might have bargained for. In the best way possible. By rewarding contributors with your products, you're given the chance to test and see what people are interested in. Fab!

That's exactly what Julie did in crowdfunding through IFundWomen. People contributing would receive a particular product or prize depending on which price level they pledge ($$$) & these people would also serve as the first customers and users of the product. 

Want to know more about crowdfunding? IFundWomen's very own Kalish Nesbitt joined us in the Hype Club last week to host a workshop on Crowdfunding 101 - it's available for all members in the HC Portal ✨ 

2. Be shameless to succeed  🦚

EP410: Chatting with Aasiyah Abdulsalam about founding her company The Renatural and inventing her first product, The Wig Fix.

Diving into the world of business and entrepreneurship has taught this first-time founder one very important lesson: you have to be shameless in order to succeed. Shamelessly ask, shamelessly promote, and shamelessly challenge the status quo. 

If you've ever been made to feel like you're asking a stupid question, you're probably asking the wrong person. The right partners, business or not, will make space for the seemingly silly questions to be answered with consideration and patience. Because there is no such thing as a silly question. Every question is valid, girl. 

Biz Wins & Failz 🎢

Straight from Hype Club.

We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.

This week, one of our members shared her third-party logistics company (or 3PL for short 👀) drama:

Eesh, that hurts. We're seeing SO many 3PL problems at the mo... Are you going through something similar? Hit reply if so... ☁️

*The doors to Hype Club are open, now’s the time to join our community of uplifting entrepreneurs building the future CPG companies! It doesn't need to be lonely. 

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON: 🎙️ Rebecca Veksler from SoL Cups - the perfect reusable coffee cup 🥤

WEDS: 🎙️ Meha Agrawal from Silk + Sonder - guided self-care and mental wellness ☁️ & ☕ Hype Club's Weekly Virtual Coffee Chat @ 11:00EST 💗

FRI: 🎙️ Doone's back - with a solo episode ✨ & ☕ Hype Club's Second Weekly Virtual Coffee Chat @ 09:00AEST 💗

What to Read, What to Listen to 🤔 

📚 High Growth Handbook by Elad Gil: the handbook for navigating the challenges every high-growth company eventually needs to tackle. 

🎧 Entrepreneurial Thought Leaders produced by Standford eCorner: experienced entrepreneurs and innovators come to Stanford University to candidly share lessons they’ve learned while developing, launching, and scaling disruptive ideas.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🪐

• Innovation consultancy Onova is hiring an intern and full-time employee for their Innovation Consulting Program. Find out more info here.

• The healthiest and most delicious cookie company Love + Chew is on the hunt for an Account Manager to strengthen their team. Apply here.

SYD/MELB 🏄‍♀️

• Refinery29 is looking for a talented Managing Editor and Style & Beauty Writer to join the team. So cool. Read more about both roles here.

LDN 💂‍♀️

• Mamamade, making and delivering convenient baby and toddler meals, is looking for a superstar to join their Customer Care team. Apply here.

LA 🌞

• The company reinventing pre and postnatal health, Perelel, is growing and looking for an Influencer Marketing Manager to join the team. More here.

1800-HypeGirl Hotline... ☎️

Have you signed up yet? I wanted to quickly remind you about our HypeGirl Hotline, powered by Norby. Every Monday we're sending out a cute text just to kick your week off with some joy and smiles. Because we all need more of that. If you're an entrepreneur, small biz owner, influencer, curious human... You should check them out.

If you're not yet familiar, Norby is the link-in-bio tool that we've been using to connect with our community (you!), launch our Hype-Girl-Hotline📞, and keep track of all of our own data (the magic sauce of 2022). You can grab a free month's trial using the code FSC at checkout! But you've got to be quick, the offer runs until the end of the month (tick tock tick tock ⏰). Oh, and tell 'em we sent you 💗

Are you on TikTok? Let's be friends @dooneroisin! ✨