Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the female e-commerce and CPG space, read by like-minded Entrepreneurs like you. If you find value in this content please like & share above, or take 60 seconds to fill out our anonymous survey at the end of this email.

Our network for e-commerce entrepreneurs is launching soon..

You might have heard this mentioned on the show recently but if you’ve missed it; The Hype Club is launching super soon!! (It’s a big deal!!) A few of the key things you’ll be able to access include…

• The guests featured on the show for mentorship

• Like minded women who are building ecommerce / cpg brands

• Our team including resident business marketing coach, Facebook ad expert, systems & process queen, copywriter + more

And if you have any questions simply hit reply and send me a note with your thoughts.

Three 🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space

1. Kickin’ It Off 🚀

If you’re not familiar with Kickstarter, it is a funding platform for creative projects. Every project creator sets their project's funding goal and deadline, and if people like the project, they can pledge money to make it happen.

EP169: Earlier this week I spoke to Jing Gao about her 8-figure revenue business, the premium Chinese food company Fly by Ging.

Jing launched a wildly successful Kickstarter campaign (surpassing her $25k goal with $250k invested 🤯) to launch the core of her first products. She was ready to dish us all the know-hows of her self-professed “best way to launch a business”:

• Kickstarter is a really effective way to tell stories: the product itself should be able to tell a story; that enables you to tell a ripple story behind it

• Algorithms: they’ll show you to more people the more traffic you’re getting, hit your goal on the first day for it to snowball

• Viral Product: the product should be inherently viral in its unique aspects

• Mail List: you will gain access to the emails of all your supporters, use that to build that rapport, and begin building your community

• Use Case: thousands of new Kickstarters are launched every day, filter to see which ones have done best and really study those cases

• Press: a well-performing campaign will organically attract a lot of attention from food media and encourage press

2. Venture Capital Funding 💰

EP170: Ali Kriegsman is a force to be reckoned with. The Founder and CEO of Bulletin has raised almost $10M in funding and recently released an insightful book about her journey, called How to Build a Goddamn Empire.

It’s safe to say she knows a thing or two about successful pitching. During our chat this week, Ali opened up about her top three tips for any VC-minded entrepreneurs out there. These are worth noting down!

VC Funding Tips to Note 📝

1. Thorough Understanding 🤓

You need to be in a place as a founder, salesperson, pitch person, where you understand your business inside out.

• If you have questions about your business, your customers, your segments, that’s going to be a problem

• If you are bullshitting the person on the other side of the zoom or table, they are going to smell it

Tactical Tip: Ask people who know your industry better than you do, or just as well as you do, and ask if you can fake pitch them

1. Money Talks 🤑

You simply need revenue. We see this time and time again. It’s not cool, but…

Build on your defensibility by presenting data and information that is undeniable.

1. Dream Big 👀

You need a vision for how this company is going to be massive. At the end of the day, venture capitalists are interested in a massive return on their investment.

3. Practicing Kindness Daily 👐

EP171: The thing that has made Milky Mama the multimillion-dollar revenue business that it is today? Kindness. When Krystal Duhaney made the switch from selling to teaching, the results were paramount.

Her story is such an incredible one that I know will resonate with a lot of you. In light of passing on this beacon of positivity, I encourage every one of you to actively practice kindness today. It doesn’t need to be monetary. Just a little something so people know that, hey… We’re all in this together :)

Dusting Off The Catalog: Beverage🥤

A collection of the women brave and savvy enough to take on the beverage industry. Interested in the know-how? Check out our content, tips & tricks from this space:

• EP172: (Debbie Wei Mullin’s Copper Cow Coffee)

• EP151: (Zoe Sakoutis’ Earth & Star)

• EP136: (Sashee Chandran’s Tea Drops)

• EP131: (Sharelle Klaus’ DRY Soda Co)

• EP104: (Roxana Saidi’s Táche)

• EP100: (Kara Goldin’s Hint)

• EP99: (Lauren Picasso’s Cure Hydration)

• EP57: (Melanie Masarin’s Ghia)

What’s on this week? 👀

Let’s see what we have in store for you this week…

TUES: Debbie Wei Mullin from Copper Cow Coffee - The All-Natural Vietnamese Coffee with California sweetened condensed milk creamers ☕

THURS: Priyanka Ganjoo from Kulfi Beauty - A celebration of culture and beauty, making fun, vegan, clean, and cruelty-free make-up ❤️‍🔥

SAT: Sally Mueller from Womaness - Menopause Wellness, Skin & Bodycare 🌼

Click here to tune in! 🎧

What to Read, What to Listen to 🤔

📚 Minor Feelings, Cathy Park Hong. A fearless and provocative blend of memoir, cultural criticism, and history to expose fresh truths about racialized consciousness in America.

🎧 Loose Threads, by Richie Siegel. Featuring in-depth conversations with leaders across the new consumer economy, named one of Fast Company’s 10 Best Business Podcasts.

Job Alert Time! 💼

Check out these cool job listings on our radar:

LA 🌇

• Black Girl Sunscreen, the all-natural sunscreen made for melanated skin, is seeking an intern with a focus on business with a variety of disciplines (Customer Service, Digital Strategy, Finance, Accounting, Marketing, Warehouse Management…). Send Frances an e-mail directly to apply.

LONDON 🎡

• Bumble, the platform empowering users to connect in dating, networking, or meeting friends online, is looking for a Senior Marketing Manager to support their international growth in Germany. Apply here.

BRISBANE 🐨

• Jacqui Toumbas, the food and hospitality consultant, is calling all list-makers, foodie lovers, and social media savvy job seekers for a Junior Administrative Assistant role. Apply here.

Hey, from the Founder 👋

It's Doone here, host of the top-ranking Female Startup Club podcast and your hype girl.

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