🍕Jo Malone's Genius Pizza Boardroom Playbook

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Jo Malone x Female Startup Club

Howdy! It’s Doone here, your hype girl 💗 just having my own hype girl moment over here… My interview with Jo Malone just went live! Love that for me.

One of the takeaways from our chat is Jo’s core superpower… And it’s probably not what you think. You see most people see Jo’s superpower being around scent (which it absolute is!), but to me it’s how she thinks. Jo’s brain just approaches things from a completely different perspective; everything from problem-solving, team building and decision making - and it’s why she wins, on repeat.

🎧 If you can’t hold your horses access the full chat with Jo here or read on for her must-use-immediately playbook!

💟 COLLAB: or should I say co-brand? Nike is partnering with Kim Kardashian for a new brand called “NikeSkims” and their market-cap is already up $5B

đź’ź POPPI: the cult-fave probiotic soda brand is facing backlash following this '“out-of-touch“ influencer campaign the same week Coca Cola disrupts the space

đź’ź HAIRCARE: loved this piece on how Crown Affair became the queen of it-girl hair care (hear the origin story directly on the pod!)

💟 SPORTS: Autumn Lockwood us the first black woman coach to win a Super Bowl (& she’s the champion We Need Right Now)

đź’ź SIDE HUSTLE: there’s a new lucrative side hustle on the block (quite literally)

đź’ź AI NEWS: Mira Murati (former OpenAI CTO) has launched Thinking Machines Lab to make AI more accessible for everyone & AI powered family mental health app Little Otter has raised $9.5M in funding

Looking to cut through the noise and actually reach investors?? The 6 Degrees of Separation Playbook shows you how to transform cold outreach into meaningful connections. Using real examples (including the story of reaching Richard Branson's team), this guide breaks down the exact templates, strategies, and techniques that help founders build authentic relationships with investors. No gimmicks—just practical networking that works.

🍕The Pizza Boardroom:
A Genius Hack to Get Unfiltered Feedback

One of the (many!) crackers from my ep with Jo is her Pizza Boardroom Meeting playbook...

Not everyone can afford a team with a lot of brainpower coming from different perspectives (🙋‍♀️) and while AI tools are seriously impressive, sometimes you just need the collective brains trust. So here’s how you go about getting unfiltered feedback that’ll change your perspective in business:

👉 Invite 8-12 people: a mix of friends, mentors, that cool mom from school pickup… The trick here is to look outside the predictable business mentors. You want a diverse group of thinkers. Like a friend who has a wicked eye for design. Or someone who knows how to tell a good story. A Gen Z friend of a friend that’s a TikTok native. A teen.
👉 Prep your 20 Q’s: Make sure everyone knows why they’re there… to offer unfiltered business feedback. You’ll have 20 questions prepared to prompt a thought-provoking convo about your business, product or idea and you’re after alternatives views, genuinely fresh perspectives and out-of-the-box ideas.
👉 Order the pizza: Sit back and keep an open mind to what comes up!

Why it works:

  • Diverse minds = diverse solutions. You’re getting direct input from people who see things differently than you

  • Casual setting = honest feedback. When the pressure if off and it’s chill, everyone can relax and let the good ideas roll in

  • You’re making space for unexpected breakthroughs…. The best ideas often come from unlikely sources.

💎 Jo told me that the gem tip in all this is bringing in younger voices. “The new generation thinks really differently and will challenge your assumptions in ways that are invaluable”.

Could be the best twenty bucks you’ll ever spend??

Want the full playbook & exact questions to ask?

📲 Our paid subbies get access to:


âś… The fleshed out step-by-step process to run a session that actually delivers real insights
✅ The exact questions to ask in your Pizza Boardroom (so you don’t have to guess) + a few extra based on what I’d be asking…
✅ Additional pro tips to make it a smashing success ~ it’s juicy!

✨ Girls are 60% more likely to start a business with entrepreneur parents

đź©· Some tips when it comes to cutting out the biggest time sucks in your day (we allllll have them)

đź’¸ The Big Idea Grant is giving away $1000 every month for one woman looking to create a biz from an idea

 đź”® My predictions for what we're going to see play out this year...

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