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- I'll take ✨soul✨ over dollars
I'll take ✨soul✨ over dollars
Where women in ecommerce come to get their key insights, tips and tactics.
Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that!
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Industry News You Should Prob Read 🗞
Sheryl Sandberg is leaving Meta to focus on philanthropy. Pinterest acquires shopping startup The Yes in an attempt to shift the way we shop online. Puig acquires majority stake in Byredo. Missguided is acquired by Frasers Group. LegalZoom & LA Sparks launch multi-year partnership to support small businesses. Shopify is shutting down its Oberlo plugin. Athleisure icon Ty Haney raises $9.8M. Target is partnering with TomboyX for pride month. Go for a walk during your break today. Prada appoints new chief biz dev officer.
🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast
Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.
1. They have the dollars, but they don’t have the soul 💖
EP347: Lizanne Falsetto on selling thinkThin® for $217M and how she’s starting all over again with betterland foods™ to disrupt the future of food.
Lizanne started this crazy ride from a personal desire. It was natural. It felt like this is what was meant to happen. She learned what the food industry is about, and how she could attack it on a different level of thinking. And that is exactly what sets her apart from the countless big corporations in it for the 🤑🤑🤑. And the chances are, this is also what sets you apart from the competition. It’s time to leverage that.
Whilst big corporations might have crazy budgets, they don’t have the soul that you have. Humanize your messaging. Humanize your entire marketing. Ooze personality.
“Any time a larger CPG could come in with a lower price point and disrupt the category. I had to be on top of my game.”
Chat with your audience just like you would chat with a friend. That’s how to guarantee authenticity. Don’t be afraid to stand for something. It will set you apart. Go the extra mile to give back to your community. Prove you’re not in it just for the profit. Just as we mentioned in last week’s newsletter with Katie Spies, get up close and personal.
Biz Wins & Failz 🎢
Straight from Hype Club.
We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.
Megan Broderick (founder of a|dash) shared her business win with us:
“We have 3 collabs that I’ve been working on for the last couple of months that have all come together/been finalized in the last 10 days! We launched a b.well box with another female-founded, local business to deliver the gift of grab & go wellness.” (click here if you want to check it out 👀)
LOVE this! 🙌 Especially after hearing all about the power of collabs in our Hype Club workshop with Lisa Guerrera a few weeks back. We can do so many cool things when we pour our resources together and collaborate.
*The doors to Hype Club are open, now’s the time to join us!
What to Read, What to Listen to 🤔
📚 Untamed by Glennon Doyle: the story of how each of us can begin to trust ourselves, make peace with our bodies and unleash our truest, wildest instincts.
🎧 Fresh Air, from WHYY, hosted by Terry Gross: one of public radio’s most popular programs, based on the award-winning magazine of contemporary arts and issues.
Job Alert Time! 💼
Check out these cool women-owned DTC job listings on our radar (why not, it’s a jobseekers market rn):
REMOTE 🌎
54 Thrones, the beauty brand on a mission to elevate African Beauty rituals, is excited to hire a Retail Account Manager to build their retail strategy. More here.
The Flex Company, reimagining and delivering life-changing period products everywhere, is hiring a Social Growth Manager. Find out more here.
LDN 🏴
NYC 🗽
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