🌞 Happy Equinox; 1% Method & Big News for Selena Gomez' Beauty Brand

Hi! It's your BFF in biz dropping into your inbox with your weekly source of inspiration & information on all things in the e-commerce and CPG space.

Hey! It’s Doone, your hype girl in business. It was Autumn & Spring equinox across the world this week and I can’t think of a better excuse for a little pause and a moment of reflection.

It got me thinking that there will always be this hustle and bustle and a thousand (& one) things to do, but *disclaimer* life is going by really fast. We all spend a lot of time worrying about the next part of our life, but guess what? You’re right in the middle of what you used to look forward to so much. So let’s stay right here, in the now, and soak up all that happiness. You’ve made it, girl.

Today we’re covering 👇

  • A masterclass in a life-changing method

  • Turning lemon into lemonade: from Majic

  • Rare Beauty for sale, Nicki’s new brand & more

  • £1K Sustainability Micro-Grants for anyone, anywhere

  • Cool jobs ops in Sydney & NYC 👀

A Quick Masterclass in the 1% Method

Let’s talk about the 1% method. If you regularly listen to the podcast, you’ve come across this one before.

The 1% Method = reaping huge rewards from small, seemingly insignificant actions.

Instead of getting caught up in the mountains ahead of you to reach your goals, the essence is that you just need to focus on that 1%. The compounded effect will leave you looking back down that mountain, wondering how the hell you got there. Think of it like planting a seed and nurturing it every day until it grows into a mighty oak tree. It's about making small, consistent efforts that compound into significant results in the long run.

Whether it's refining your product, honing your skills, or expanding your network, every small action you take contributes to your overall success. It's about staying focused on the long game and trusting in the process, knowing that even the smallest progress today can lead to monumental achievements tomorrow.

What I want you to take away from this? Just give yourself the goal of 1%. Say it out loud. Let’s do one percent better. Putting it into your mind, putting it out into the universe. Because when you combine passion with persistence and sprinkle in a little bit of compound magic, there's no limit.

Biz Wins (straight from Majic) 🪄

We’ve got an ongoing Biz Wins & Fails chat going in Majic. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs. This week:

  • Divya’s Friday Feeling was featured in Grazia India but they misprinted the price of their sunscreen as ₹200 instead of ₹1500 🤦‍♀️ . But set on finding the opportunity in every scenario the brand ran a fun 48-hour campaign over the weekend: any time a customer bought something on their website they could add the sunscreen for the misprinted amount of 200 ✨ | check out Friday Feelings here

This week's grant...

Chatham House is welcoming applications from all backgrounds and geographies to apply for their £1,000 Sustainability Accelerator Micro-Grants before April 15th | REGISTER HERE

This week's lineup...

TUES 👉 MAJIC 1st weekly coffee chat @ 9am BST // 8pm AEST 💗

👉 MAJIC 2nd weekly coffee chat @ 12pm ET // 5pm BST 💗

FRI 👉 We’re back with our weekly Hype Girl chat with Doone and Josephine chatting the 7 ways you can fund your business 💸

This week's recommendations...

💌 Ali Kriegsman, I am so happy you’re doing this to yourself: subscribe here for the most honest account of the building journey I’ve read to date.

🧰 I can’t stop recommending BeeHiiv to creators building their database.

🎙️ Big fan of this Lenny’s Podcast episode in which Andrew “Boz” Bosworth pulls back the curtain on all things Meta and personal growth.

Ways I can help you this week…

COACHING ✨ If you’re looking for a 1-1 Hype Girl & Biz Coach we have 1x spot currently available | click here to join

LEARNING 🤓 Struggling with sales-content-overwhelm? Now might be the time to order our e-comm starter bundle | find out more here

NYC (USA) 🗽

  • Dame, your fave sexual wellness brand, is hiring a Brand Designer to be the creative engine behind the brand | Read more here.

  • Beauty brand Krave Beauty has a couple of cool job openings from Social Media Content Manager to Marketing Associate | More here.

NSW (AUS) ☀️

  • Fashion accessories brand Vimwood Australia is looking for a rock star Merchandise Allocator to join their amazing team | Apply here.

  • Wedshed, one of Australia’s leading wedding planning platforms, is looking for a Wedding Venue Sales Agent to join the team | More here.

  • Aussie e-comm success story BABYBOO Fashion is on the hunt for an Operations Coordinator to join the team | Apply directly here.

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That’s a wrap! Here’s to a happy and healthy week, bestie

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