Hey! It’s Doone, your hype girl in biz… Hey! It’s Doone, your hype girl in biz. Can you believe that it’s the last newsy before we dive into the festive season full force. And honestly, what better way to kickstart the holiday vibes than by spotlighting some epic, holiday-inspired collections and campaigns by female founders. I know!

This week, my radar’s buzzing with all the sparkle: Hailey Bieber’s Rhode x Matilda Djerf collaboration, SKIMS x The North Face (hello, cozy-chic), and some srsly cute holiday vibes from Poppi.

On the roster today:

• ✨ 5 founder trends shaping the new year

• ✨ The popular reviews hack continued 👉

• ✨ The Halstead Grant is back ($7,500)

• ✨ Groopie in the press & other business news

• ✨ Poppi & Three Ships Beauty are hiring remotely!

5 Trends Shaping 2025 👉

Ohhh I love this time of year! Beyond the festivities, we’ve been diving into 2024 trends reports and mapping out what’s next. Spoiler: the lessons from 2024 are the playbook for 2025. Here’s what to watch out for:

1. From Ads to Advocates 🩷 In 2024, 61% of entrepreneurs found their best customers outside paid ads. For 2025, this trend grows legs. Think brand advocates, community-driven marketing, and referral ecosystems - paid ads are just one tool in the kit.

   2025 Move: nurture your customer relationships (your next best customer is already in your ecosystem)

2. The Rise of Purpose-Led Brands ✊ Consumers are getting even sharper and savvier.  In 2025, walking the walk - sustainability, inclusivity, and ethics - is what converts.

   2025 Move: revisit your “why” & make it resonate

3. AI, Your New Business Partner 🤖 AI leveled the playing field last year, and now it’s your creative and strategic partner. Think smarter decisions and personalised customer experiences.

   2025 Move: treat AI as your co-pilot (and enhancing with that human touch)

4. The Year of The Pivot ✨ In 2024, 37% of entrepreneurs ✨thrived✨ by staying nimble. The mantra for 2025? Adapt or get left behind. Entrepreneurs who pivot faster - based on trends, customer feedback, or shifts - will be ahead.

   2025 Move: build flexibility into your business model

Want to stay ahead of the curve in 2025? Grab the cheat sheet 👉

Reviews Hack (cont.) 👀

Last week, we shared a game-changing hack (👋 👋 👋 ) to help you analyse customer reviews & we had a great response, because let’s face it: they’re basically ✨free gold✨ when it comes to understanding your audience. This week we thought we’d dive a little deeper and give you a peak behind the curtains of what the hack offered us.

Here’s what we learned from ChatGPT:

• Emotional sentiment: Our listeners frequently expressed feelings of inspiration, gratitude, and empowerment. Reviews mentioned how the podcast motivates them to chase their dreams, build confidence, and feel recharged. Words like "inspiring," "obsessed," and "thankful" came up time and time again: a great sign for up to ramp these up across our marketing efforts.

• Purchase motivators: A major driver for our audience is the practical, actionable advice they can immediately implement in their businesses. This emphasis on tangible value will be a real game-changer when it comes to product ideation and dreaming up new offers from FSC.

• Pain points: one recurring issue we noticed was around ad placement. Some listeners feel the ads are slightly disruptive, which tells us there’s room to refine the way we structure ad breaks. Another insight? While guests are diverse and inspiring, we’ve heard the desire for even broader representation, especially across global markets and niche industries.

The takeaway

I just LOVE this. If you haven’t already tried it for your business, grab your reviews, fire up ChatGPT, and start asking the right questions. Whether you’re looking for insights on branding, marketing, or product, let’s tap directly into your audience’s brain.

Oh and the good news? We fixed the ad issue!! I repeat: we fixed the ad issue!! We heard you loud and clear 🫶

Gold Tweets This Week 💗

1/ Celebrating lifelong evolution:

Here’s your reminder that it’s never too late to pivot, grow, or chase the next version of you. Whether you’re tweaking your business model, learning something totally new, or “just” rediscovering what lights you up.

2/ Sharing great ChatGPT prompts is my love language:

Extra Stuff to Check Out 👀

• Groopie enters the chat (only fans for business professionals)

• Pivotal will match up to $500K in individual donations right here

• Taylor Swift finishes off the Era’s Tour with $2B+ ticket sales

• How Belgian sex workers won employment rights this week

• Hailey Bieber’s Rhode taps Matilda Djerf for festive lip collab

• Beauty brands are betting BIG on Substack right now

• The North Face x Skims generates $5.4M in 48 hours

• Kylie Kelce dethrones Joe Rogan on podcast charts

• As Khloe raises $4.5M for her new protein snack brand

• TikTok is one step closer to being banned in the US

• 45 rising stars of the venture capital industry

Female-founded ✨remote jobs✨ 

Secure a paying gig that supports your financial needs and allows you to invest in your biz from a place of ✨abundance✨ rather than scarcity —right here—👇

REMOTE 🏝️

• 🇨🇦 🇺🇸 Three Ships Beauty is hiring! They’re looking for a full-time Senior Growth Marketing Manager to join their growing team | apply here.

• 🇺🇸 Pre-biotic soda brand Poppi is hiring a Director of Total Rewards and HRIS

  within their people team | apply here.

PART-TIME ⏳

• 🗽 The Lanby, a concierge medicine practice based in New York City, is hiring part-time Primary Care Physician Assistants | apply here.

• 🇦🇺 Saint Valentine Jewellery has an exciting opportunity for a Social Media Coordinator to join their team part-time | apply here.

That’s us wrapped up for 2024! If you’re feeling in the festive spirit I’d love to hear your dreams and goals for 2025? Hit reply and drop directly into my inbox.

Let’s make it the best year yet 😍

Your hype girl,
Doone xx

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