Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Bulletin 📌

We're almost there... 👀

They say the best companies are born out of personal pain points. Inspired by the incredible guests who have decided to share their stories on the podcast, this ever-changing world we find ourselves in, and my personal pain points I'm beyond excited to share the next stage of FSC with you, very soon. (And it's for everyone!)

But first... Here's how IG's fave creator uses Norby to ✨elevate✨ her biz 👇

Strap yourself in for a beautiful love story 🧚 Claire Xue first met Norby through Bulletin's beautiful link-in-bio page. It was love at first sight. Norby was different. She stood out from all the other bio links. Claire decided to send a demo request. As she was onboarding she realized... Norby is so much more than just a link-in-bio. She has so many sides to her. SMS, sign-up forms, money collection, email marketing, ALL in one place. She saw no other option but for it to become her go-to marketing platform for Moodelier. & the rest is history. Thanks to Norby, she now runs an ultra-successful SMS marketing strategy, uses the platform to create landing pages for new events & owns all of her customer data. The end 💭

(check out Moodelier's Norby link right here, and sign up for your own free demo here - there are *5 DAYS* left to make use of our one-month-free offer)

Industry News You Should Prob Read 🗞

Join Hearstlab's 100K pitch comp. Women Backing Women campaign springs out of the UK Rose Review, read the report. A dislike button is being globally rolled out on TikTok. Three global trends on gender equality revealed by the UN. Productivity theatre is the latest "problem" in WFH. Lululemon founder pledges $75.8M to protect Canada's wilderness. Dame launched "Dip" following $7M investment round. Stimulus raises an oversubscribed $2.5M seed. Stacy London is gathering Menopause CEO's for a summit. Community First Fund receives $2.25M Grant from Truist Foundation. Tool to spot breast cancer at home wins Dyson award. The subscription ecommerce market grew by 41% in 2021, it's time to try Upscribe.

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. When to entrepreneur 🤔

EP416: How she sold 750,000+ journals to help women across America, with Silk + Sonder founder Meha Agrawal.

How on earth do you know when it's time to take the full leap into entrepreneurship? Meha was working at Goldman when she caught the bug. It started with an idea... Soon enough, she couldn't think about anything else. When you get that entrepreneurial bug, you know. But, how do you know when it's time to go full-time?

1/ Make sure you will make at least a dollar out of this business 🤑

2/ Make sure there’s product-market fit ✨ ask your customers "how would you feel if we were to discontinue?" (>40% positive = product-market fit)

3/ Decide on the type of business you want to build: lifestyle or exit? 🏖️

Getting really clear on these three points really helped Meha decide when to go all-in with Silk + Sonder. And above all she wants us to remember that it's completely up to YOU to decide at what point you make that decision. It's when you get the entrepreneurial bug. It's when the financial risk is far lower than the emotional risk of not trying. It's when you know.

2. Going Global? Read this first 🪐

EP414: From her mum's living room to global success story, SoL Cups founder Rebecca Veksler shares her journey to entrepreneurship.

This story is such a special one. Rebecca went from chronic illness to creating one of the top 4 reusable cup companies globally. Here are her 5-steps to becoming Mrs. Worldwide:

1. BOOTS ON THE GROUND 👢 You have to be there. Launching in another country is no different than launching in the country you're from, it works because you're present and you're available.

2. MAKE YOUR OWN BED FIRST 🛌 Don’t expand globally if you’re not profitable and highly successful in the country where you started: if you're not #1 at home, why would you be anywhere else?

3. SHOW FACE 😊 That first interaction, first impression, is key.

4. IMMERSE YOURSELF 🌎 Have the respect (& time) to dive into the country, the culture, and the dynamic of business relations.

5. START OVER 👼 Repeat your original process from the ground up in each country you enter, as if it was your first time.

& as a general rule of thumb, this golden tip has really stuck with me in the past week: don’t be scared of what you don’t know, dive head-first into it. As a founder you have to wear all the hats, and you can’t sweep anything under the rug because you don’t feel like doing it.

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON: 🎙️ Zara Saleem from Delhicious - natural Ayurvedic-inspired skincare 🪴

WEDS: 🎙️ Lily Dempster from One Small Step - decarbonizing humanity 💚 & ☕ Hype Club AMA with All-Places founder Jessie Gabriel @ 11:00EST 💗

FRI: 🎙️ Doone's back - with a solo episode ✨ & ☕ Hype Club's Second Weekly Virtual Coffee Chat @ 09:00AEST 💗

What to Read, What to Listen to 🤔

📚 The Art of Thinking Clearly by Rolf Dobelli: this is essential and life-changing reading for anyone with important decisions to make.

🎧 The Soul Social hosted by Nina Webb: your one-stop shop for all things mindset, business strategy, manifestation, and more.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

• Daye, on a mission to raise the standards in the female healthcare industry, is hiring a Head of US Sales for their Healthcare & B2B markets. More here.

• Learning platform Sophia, helping women learn, invest & change the world, is looking for an accomplished Courseware Developer to join the team. More here.

Idaho 🇺🇸

• Sustainable period care company Saalt is on the hunt for an experienced Creative Director for their Marketing team. Apply right here.

NYC 🗽

• French make-up brand VIOLETTE_FR is looking for a proactive Social Media and Community Manager to join the team. More here.

If you resonate with something in this week’s newsletter we’d love to know! Share it with us on Instagram tagging @femalestartupclub & @dooneroisin ✨