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Hi! It’s Doone, your hype girl in biz… Sooooo… We’re all officially circling back! Let’s jump right into the first newsy of 2025:

• 💗 Goal-setting & brain-dumping for the new year

• 💗 Old habits won’t be dying hard this year

• 💗 Hello Alice x DoorDash are back with $10,000

• 💗 Catch-up on the news over the holidays

• 💗 Female-founded ✨remote jobs✨ on our radar

Goal-setting for 2025 🚀

My adhd brain can be a real pain in the butt going in all different directions (aka not knowing where or what I should be focused my energy on). Helloooo brain clutter. Lol. So let’s do a quick exercise diving into my ultimate goal-setting strategy designed for founders and future founders. This process is about taking every idea-dream-goal floating around your noggin, getting them all down on paper and streamlining it into a set of powerful, focused objectives. Easy!

Step 1: Dream Big Brain Dump 🧠✨

First up: give yourself permission to think big. Set a timer for 10 minutes and write down absolutely everything you might want to achieve (no matter how ambitious, outrageous, or small it might seem). Ask yourself:

• What do I want to learn?

• What do I want to have?

• Who do I want to become?

• What do I want to create or contribute to?

• What do I want to experience or try?

• What places do I want to go?

Think beyond this year, where do you see yourself in the next decade? Use prompts like:

• “My dream is to ___________.”

• “In 10 years, I want to ___________.”

Don’t overthink it—just get every rough idea onto paper. This step might feel a little overwhelming (your list will be and should be LONG) but it’s the foundation for everything else.

Step 2: Timeframe Tagging 📆

Assign a number—1, 3, 5, or 10—to each dream based on the timeframe that you want to achieve it in. Whether it's seeing your biz right through to a successful exit (a solid 10-year dream) or learning how to master FB ads without an agency (a cool 1-year challenge), give each dream its time horizon. (The key here is to be realistic on how long things take.)

Step 3: Distill Your Focus 🎯

Now comes the fun part: narrowing your list to the goals that will define your year. For each timeframe (1, 3, 5, and 10 years), pick 3-5 goals that feel the most meaningful and aligned with what you want. Aim for a mix of goals that span:

• Work: Your business, career or creative projects

• Health: Mental, physical or emotional well-being

• Relationships: Connections with family, friends or community

Step 4: Stay Accountable ✅

You've done all the hard work, now let's make sure you actually stay on track. It’s easy to fall back into old habits. Here’s how:

1. Get SMART about your goals: break them down into Specific, Measurable, Achievable, Relevant, and Time-Bound action plans.

2. Schedule check-ins to your cal: set quarterly reminders to revisit your list, track progress, and make adjustments as needed.

3. Celebrate wins: acknowledge every milestone, no matter how small, to keep yourself motivated throughout the year

By staying intentional and revisiting your goals regularly, you’ll be in an amazing position to make 2025 the big year you’ve been dreaming of.

Gold Tweets This Week 💗

1/ What would your “Calendar Wrapped” teach you?

Basically; where are we wasting our time…. Jumping into Jan is our nudge to recalibrate. Less meetings that go nowhere. More work that feels aligned. Let’s make space for the things that matter in 2025 and get reeeeeeally good at saying no to the inbounds, so we can say yes to ourselves and what’s aligned to our priorities.

2/ Ins: evolving, outs:

Extra Stuff to Check Out 👀

• Thank for for your courage, Gisèle Pelicot ❤️

• The Girl Economy is going strong (despite the manosphere)

• Starbucks has more than doubled paid leave for new parents

• The biggest social media trends of 2024 & what’s ahead in 2025

• NFL x Betches to product football content for women

• Melinda French Gates invests in women in AI

• Can Djerf Avenue survive another scandal?

Female-founded ✨remote jobs✨ 

Secure a paying gig that supports your financial needs and allows you to invest in your biz from a place of ✨abundance✨ rather than scarcity —right here—👇

REMOTE 🏝️

• Your one-stop destination for all things wedding (Zola) is hiring an Account Executive to work remotely from NYC | apply here.

• Tiny Tags, creating personalised jewellery exclusively for moms, is hiring a flexible remote E-Commerce Manager to join the team | apply here.

PART-TIME ⏳

• Wellness-focused startup WeNatal is looking for an Executive Assistant to help both in business and personal capacities | apply here.

✨ It feels pretty damn good to be back in your inbox! Let me know what you thought today 💗