Hey! It’s Doone, your hype girl in biz… This is a little last minute but if you’re in Sydney, you’re into beauty & you love Celeste Barber… Want to come on a date night with us?? Details on now to enter here:

Now! Let’s jump into today’s newsy:

• 💫 Cindy Gallop’s No-BS blueprint for founders with big dreams

• 💫 BFCM is in full swing & we have daily tips [here]

• 💫 $2,500 grant for founders in the UK & US

• 💫 From Parade to… 👀 & more industry news

• 💫 Remote jobs at Co-Star, Maven & Ghia!

“No One Screws More Prostitutes Than the Government”

Advertising & Activist Queen Cindy Gallop’s Blueprint on Building World-Changing Brands 👉

Being an entrepreneur isn’t for the faint-hearted, it’s a wild ride filled with ups, downs, and everything in between.

But those of us (you!) dreaming big and daring to make an impact know it’s totally worth it. I was lucky enough to chat with Cindy Gallop last week - fierce advocate for sex positivity & gender equality - and the founder behind MakeLoveNotPorn. She shared her blueprint for building world-changing brands:

1. Persistence ✊ 
When you’re building something world-changing, you’re bound to face resistance. Cindy’s mindset? “I’m gonna fucking well show you.” Tell her it can’t be done? She’s turning that doubt into pure motivation and inspiration. This isn’t just about pushing through; it’s about showing up every single day with the fire to prove them wrong.

2. Resilience 💪
“When you have a truly world-changing product, you have to build a new world.” And building a new world means you’re going to face challenges, obstacles, and maybe even a few skeptics along the way. Resilience is about embracing those setbacks, using them as fuel, and staying committed. Believe that: “This is tough, but I’m tougher.”

3. Mastering Your Mind 🤌
A nugget that’s already totally transformed the way I think: limit what you allow yourself to stress about. As an entrepreneur, there are a million things vying for your attention and worry every day. But Cindy’s rule? Focus on just one—maybe two—things to stress about each day. Bite-sized chunks. If you can tackle and solve one thing today, that’s a win. The rest? It can wait until tomorrow.

And Always Remember: Interesting Things Attract Interesting Opportunities 👉
When you do interesting things, interesting things will happen to you. That means following your curiosity, embracing bold ideas, and daring to stand out. Whether it’s your product, your brand, or your voice—don’t be afraid to be different. Those risks? They’re magnets for opportunity.

So, here’s the bottom line: don’t just talk about changing the world—be it, do it. Embrace persistence, nurture resilience, and master the art of managing your mind. And when people say it can’t be done? Show them, unapologetically, that it can.

Meet Cindy Gallop on the podcast 🩷

14% of Brands are already on the BFCM Train!

DYK that 14% of brands have kicked off their BFCM promotions already? Brands like Alo Yoga, Primary, and Olive & Piper are already seeing big returns… Lets discuss:

What’s working for them?

1. Early Access 🏃‍♀️ ICYMI our full breakdown, Alo Yoga’s early access sale on Oct 30 (a week earlier than last year) outperformed their later, high-discount sales

2. Personalised Events 💌 Primary Clothing’s “Friends & Family” event boosted sales past $400K by keeping things exclusive and inviting

3. Loyalty-Driven Discounts 🤝 Olive & Piper doubled their October sales with a “Thank You Sale,” proving that loyalty-focused offers resonate

💡 Lesson Learned: Early, brand-aligned sales don’t just capture attention; they build loyalty and deliver high returns (before the mad BFCM rush)

Want daily updates on what’s working?
With just 14% of brands in the BFCM game (& counting!!) the earlier you act, the better positioned you’ll be.

Particl has launched their BFCM Center to track daily changes in BFCM engagement packed with insights you can leverage in your own biz. (It’s free!)

👉 Sign up here to get the daily BFCM trends and tips your brand needs.

Gold Tweets This Week 💗

1/ Life gets so, so much better:

This one hit me deep this week. Imagine telling your 20-year-old self that so much of what we labeled as “failure” wasn’t actually our fault—but rather a result of trying to thrive in systems and expectations that weren’t made with us in mind. Getting older is like finally lifting a veil: we start seeing that we’re not “too much,” “not enough,” or “falling short.” We’re just breaking free from scripts that don’t serve us. I love that.

2/ Take a hot sec to make sure you’re not making these mistakes for BFCM:

Extra Stuff to Check Out 👀

• By Rosie Jane enters the body-care market with Target

• Funding women’s health shouldn’t be up for debate

• Parade’s founder is taking on this 55-year old brand

• There is a steep decline in women owning businesses

• Former Disney star Bridgit Mendler is thinking BIG

• Fishwife is now in 200+ Target locations in California

• Skims’ (highly anticipated) holiday campaign is here

• The massive gender gap this election in charts

• A big win for Daye's *genius* diagnostic tampon

• From periods to pregnancy to post-menopause

Female-founded ✨remote jobs✨ 

Secure a paying gig that supports your financial needs and allows you to invest in your biz from a place of ✨abundance✨ rather than scarcity —right here—👇

REMOTE 🏝️

• Ok, cool job alert 👋 Everyone’s fave astrology app Co-Star is looking for a Writer to join their Content Team | apply here directly.

• Maven, the world's largest virtual clinic for women, is hiring a US-based SMB Sales Director to work remotely | apply here directly.

PART-TIME ⏳

• Non-alcoholic aperitif brand Ghia is looking for a number of Event Workers and Brand Ambassadors to work hourly across the US | more info here.

✨ Hold up! What’d you think of this email? (tap an image & let me know)