Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that!

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Worth Shouting About 📢

✨ We got merch ✨

Our first merch collab (& first collab in general) with The Dairy is LIVE.

They’re a super cool Aussie brand that partners with incredible artists from all over the world to put their art on phone cases and desk accessories. I’m talking artists such as Jasmine Dowling and Amber Vittoria, and so on. We’ve done a range of phone cases, cable holder thingy’s, laptop sleeves and laptop stickers.

You can make your desk super fun and colorful. It’s totally FSC, it’s totally OTT.

Industry News You Should Prob Read 🗞

Passport raises $39M Series B to help E-comm Brands level up international shipping. Glossier lays off 1/3 of its corporate staff. The Trust and Luminary partner to support female entrepreneurs. UBS and Hello Alice award $1M in grants for 40 female founders of color. Oracle paid women 14% less annually than men doing a similar job.

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space. This week, we’ll be pulling out key insights from our Fave FSC Hits of the last year. The best of the bunch. Pens at the ready!

1. How to get 50M+ views on TikTok 🤳

EP266: We’re learning from Fiona Chan, the founder behind a brand called Youthforia that’s built some crazy buzz in the beauty industry through TikTok.

Youthforia is seriously killing the TT game (check them out here). Currently boasting a modest 1.4M likes, we had to know the secret. Fiona’s strategy comes down to three overarching principles she was able to share with us:

Consistency ⌛

Create at least two TikTok videos a day if you’re going to take this seriously. You never know until you actually do it what will resonate with your audience - it’s a numbers game. But keep in mind: lean into what you’re able to commit to. If you’re going to create this much content, pick a content style that’s easy for you.

Relevance 🦚

Create a product that works well for the platform. Products that are visual, stand out, and get influencers on TikTok talking about your brand. It’s important to keep your pulse on the trends. It’s a very reactive platform and what will perform well is heavily dependent on on what’s going on that week.

Intimacy 💗

As a founder, be the face of the brand. Let your audience get to know you. Vids with storytelling of your background and why you created the product tend to perform very well. Use your individuality as your superpower.

2. Complacency kills ⚠️

EP268: I had a chat with Amanda Klane, half of the kindergarten-friends-turned-entrepreneur duo that founded Yasso - THE frozen greek yoghurt company you’ve probably spotted in your local grocery store.

The pair started the brand back in 2011, and have since built a biz that does hundreds of millions in annual revenue. Amanda’s No1 piece of advice for keeping the engine running all these years comes down to not getting complacent with your product and brand.

Don’t fall into the trap of getting too attached to what you created at the beginning and make sure to really evolve it over time.

Improve your product, improve your brand, ensure your future. 

3. Money makes money 💸

EP270: This episode I chatted with Elle Liu, the female founder behind Eucalypso. She creates ultra-sustainable bedding & managed to scale her business to 7-figures all whilst working a full-time job. Hats off.

Elle quickly discovered that she needed to spend some serious sums of money to ever be in with a chance of making money with the brand. It’s a multiplier.

If you’re thinking that this is a chicken and egg situation, it is. But you can work with that. Elle built her business to 7 figures all whilst working full time, to ensure that steady stream of capital into the brand. Anything is possible. 💫

FSC Mini-Series from the Founder ❤️

In this new mini-series within the FSC podcast, you’ll hear directly from me, your Host & Hype Girl about all the goings-on with the Female Startup Club. This week, I’ll be sharing the most valuable resources I came across this week.

5 Useful Resources ✍️

1. Goodbuy 🛍️You might remember I interviewed the founder, Cara Oppenheimer, on the show recently and I just can’t stop shouting about it ever since. It helps you shop with small online businesses based on your values using a chrome extension. It’s super cool and I’ve been using it a lot to discover new stores, absolutely love it and I know you will too!

2. Nik Sharma’s Newsletter 📰A super tactical industry-focused newsletter if you’re building a DTC brand. Every Sunday, Nik breaks down something to help you on the journey. Very cool stuff, very much worth a good read.

3. Latinapreneur ⚡️Andrea is a coach and producer that helps women find their voice on TikTok, and she’s great. She works with brands and creators, so if you’re needing some more guidance I’d recommend checking out her content.

4. Copywriter 💻Harry Dry is a superstar copywriter that put together this incredible (and free!) resource that gives you all the world’s best copy in one place.

5. Two Broke Chicks ❤️‍🔥I’m obsessed with Alex and Sally. They host a podcast and IG account all geared towards shopping deals and money hacks. It’s def more of a pleasure listen, but it’s well worth a binge.

Biz Wins & Failz 🎢

Here’s a cracker straight from Hype Club.

We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not in this alone. A lot of us are seeing a lot of highlights, but tbh there are also so many downs and things that go wrong.

For Emily Pyke (Founder of Bare Thrills), there was a clear ✨WIN✨ this week:

Huge congrats to Emily, well deserved. 👏👏👏

*We’ll be opening our doors to Hype Club again soon, so if you’re looking forward to joining the next round of intakes keep your eyes peeled for our memo!

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON: Anna Ross from Kester Black - clean, ethical, forward-thinking beauty 💫

WEDS: Emily Harpel from Art of Sucre - gourmet cotton candy 💖

FRI: Doone's back - with a solo episode ✨

Click here to tune in! 🎧

What to Read, What to Listen to 🤔

📚 It Didn’t Start With You by Mark Wolynn: a groundbreaking book on how inherited family trauma shapes who we are, and how to end the cycle.

🎧 The Michelle Obama Podcast, hosted by Michelle Obama: the former First Lady diving deep into conversations with loved ones - family, friends, and colleagues on the relationships in our lives that make us who we are.

Job Alert Time! 💼

January is one of the best times to look for a new job. Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

• Ritual, the coolest vitamin brand, has a bunch of remote positions open in areas from Marketing to Operations to People, to even more. More here.

• Tiny Organics, changing the way children experience food, is hiring for a Director of Community to manage their mom community. Apply here.

NYC 🗽

• STUDS, the next-gen ear-piercing brand, is hiring for a bunch of roles in their HQ. TikTok Freelancer, Merchandise Planner, Engineer… More here.

MONTREAL 🍁

• Mid-Day Squares, the snack brand taking the world by storm, is hiring someone to execute the day-to-day Accounting Activity. Interested? 

MELBOURNE 🌞

• The Sheet Society, the Aussie bedsheet brand, is on the hunt for a Marketing Director as well as Social Media Experts. Read more here.

Reply to this email if you want to be on the guestlist for our London party :)

Keep shining bright, till next week! ✨