✊ Fundraising in a tough market, 💸 $1M of prizes up for grabs & 💫 your 2024 goals

Hi! It's your BFF in biz dropping into your inbox with your weekly source of inspiration & information on all things in the e-commerce and CPG space.

Hey! It’s Doone, your hype girl in business. If you’re feeling that all-to-familiar pre-holiday-season overwhelm right now I might have just the thing to help you: our proven playbook for early stage ecommerce founders wanting to generate organic sales is almost live and you can pre-order it right here.

Our pre-order offer ends tonight (you’ll save $300!)

Today we’re covering 👇

  • It’s that goal-setting time of the year

  • Fundraising in a difficult market

  • Get to know your Hype Girl

  • New celeb brands & other news to know

  • Job ops in Aus, LA + wherever you’d like

Started thinking about your 2024 goals? 💫 

When founders tell me they’re super overwhelmed and don’t know where to focus their time/effort/money - I truly get it.

I used to have that frantic feeling where I just could never catch my breath, feeling sad that everyone else seemed to have this overnight success moment - but not me.

This course is designed for early-stage founders like you, ready to conquer overwhelm, generate sales and build a self-sustaining growth engine for ‘24. It’s something I wish I had when I was building my ecommerce business.

“We’re not about fluff here. Just real, actionable and practical steps to take your business from stressed to successful. We're talking about finding your first 1000 True Fans. Trust me, I get it. The struggle is real, but so is the solution.

It’s not 100% finished yet - but in the spirit of celebration - we’ve put it on pre-order at a heavily discounted price. $499 $199 for anyone who is absolutely ready to take action towards your goals and wants to jump right in (this offer ends tonight!).

What you can expect? A clear step-by-step playbook that takes you from developing your messaging and launch plan to launching your first ads on TikTok and META, all while keeping your budget intact.

It’s a tough market RN, but it’s not impossible

Picture it: August 2019. There Laura was, a determined founder with a dream and without a pitch deck. Armed with nothing but passion and a wild idea about changing the future of nutrition, she decided to shoot her shot. So, what did she do? Went on Crunchbase, found the top angel investors in New York, and messaged all of them.

Now, reality check: most people ignored her. But guess what? One glorious soul didn't. A $50,000 check was soon written, and that marked the beginning of her rollercoaster ride into entrepreneurship (cold outreach is your secret weapon - you'd be amazed at the doors it can swing open).

Now, I know what you’re thinking. Approach an investor without a pitch deck??? But what spoke to people was the genuine passion behind Laura’s idea. Her story. And an insane amount of cold outreach every single day.

Laura’s key learning? smart investors see potential in anybody. They don't follow a script; they see a person as a person. She learned that being herself in the fundraising process was critical. No sugarcoating, no saying what I thought investors wanted to hear. Just you, raw and real.

In today's market, it's tough. Investors are taking their sweet time running diligence, and funds are making fewer bets. But tough doesn't mean impossible. It means getting a little bit more serious about your levels of patience and persistence. What's critical? Being honest about your business while showcasing who you are as a leader. Your ✨authenticity✨.

So, send those emails, and remember: your unique story is your power, and the right investors will not only hear it but take the opportunity to jump aboard.

Get to know Your Hype Girl 💕

We have a very exciting development in the Female Startup Club universe. We have a new co-host & hype-girl joining us, Josephine, and every Friday Josephine and I will be checking in to talk about what’s current and trending in the world of business with tips on how you could leverage that and what’s coming up inside our Facebook group (read: club!). Tune into our first episode to get up close and personal with the FSC hype girls…

  • Beyoncé’s fragrance is officially here!

  • & there are more celeb brands on the horizon

  • The Pizza Cupcake adds 500 new stores to their list

  • Techstars has a startup weekend coming up this weekend 

  • Did watch this wild OpenAI story unfold this week?

  • Black Friday isn’t what it used to be this year, don’t you think?

  • Check out this quick masterclass in business innovation

  • Not another cost that comes with being a female founder

  • Summer Health is launching paediatric care under a subs model

This week's grant...

The Entrepreneurship World Cup is open for applications and they are welcoming all entrepreneurs (no matter your industry or company stage). A whopping $1M of prizes are up for grabs!! Apply directly here.

This week's lineup...

MON 👉 We’re chatting through the ugly side of TikTok as BEHAVE Candy’s founder Mayssa Chehata comes back on the show 🍬

TUES 👉 MAJIC 1st weekly coffee chat @ 9am BST // 8pm AEST 💗

TUES 👉 MAJIC 2nd weekly coffee chat @ 12pm ET // 5pm BST 💗

FRI 👉 The second of your weekly Hype Girl chat with Doone and Josephine: this week, we chat managing your time as a founder ✨

This week's recommendations...

📚 The Pivot Year by Brianna Wiest: a must-read when you’re in a pivot period, bridging the space between where you are and want to be.

🎙️ The C-WORD with Lena Dunham & Alissa Bennett: a deep dive into the life of a woman society dismissed by calling her mad, sad, or bad.

💌 Your Juno: receive weekly money tips straight to your inbox.

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Ways I can help you this week…

Struggling with sales-content-overwhelm? Now might me the time to pre-order our course & fast-track your way (find out everything you want to know right here) 💸

Looking for a way to get in front of a new audience? Drop me an email to see if you’re a good fit for 19,000+ Gen Z and millennial women 💌

Feeling lonely? Join the club to gather, debrief, connect and learn from 3,800+ other female founders going through it 💗

Majic Offer Expiring! We have a cheeky offer live for our private membership, Majic ✨ join our weekly sessions and masterclasses for $199 on our annual plan (saving $389 or 6 months free!)

REMOTE 🌴

  • Oula, setting a new standard for pregnancy care, is looking for a Business Development & Partnerships Manager. More here.

AUS 🇦🇺

  • Celebrated Aussie skin brand Synergie Skin is on the lookout for a Copy Guru to join the team in Victoria. Something for you? 

  • Sydney girls! Luxury fashion brand Zimmermann is searching for a Brand & Content Junior Producer to join the team. Apply here.

LOS ANGELES ☀️

  • Parachute Home, creating the unmistakable feeling of home, is hiring a Social Media Producer to oversea all their socials. More info here.

QUESTION TIME: what are you most thankful for this year?

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That’s a wrap! & don’t forget - today is your last chance to grab our course with a juicy $300 discount 👀

We're now accepting sponsors for our newsletter! If you want to get in front of 19,000 gen z and millennial women👇

Get in touch at [email protected]

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