🍒 Free Trial: Safety App for Single Women + 🤑 $1500 Grant

Hi! It's your BFF in biz dropping into your inbox with your weekly source of inspiration & information on all things in the e-commerce and CPG space.

July 22, 2024

Hey! It’s Doone, your hype girl in biz. Today is an AMA kind of day! I haven’t done this for a while - so let’s give it a whirl. If you’ve got a question you want answered hit reply and drop directly into my DMs.

Today we’re covering 👇

  • 🩷 How to get 1200 retailers before investing in stock

  • 🩷 The unexpected beef with TBH Skincare vs. Andrew Tate

  • 🩷 3 remote jobs at female founded companies

  • 🩷 $500-$1500 women-creator grants

  • 🩷 This app is building safety tools for women using online dating apps

How Sundae Cracked the Pre-Launch Retail Code 🛍️

When Lizzie had the idea for Sundae Body, she knew from the start that her products needed to be on retail shelves. Why? Because body washes weren’t typically bought online – people picked them up during their grocery runs. So, Lizzie used the following playbook to get her shower foam on retail shelves:

1. Networking is Everything 🕸️ Lizzie leveraged her network. She asked friends & connections for introductions, and a friend of a friend knew a distributor in the spaceb- leading to a crucial meeting that put Sundae Body in front of major retailers like Woolworths and Priceline. It took some convincing to get the meeting and to get them onboard, but in the end they loved the vision and agreed to work with her. The lesson here? Don’t be afraid to ask around – and don’t take no for an answer. It’s all int he follow ups!

2. The Power of a Strong Pitch ✊ When it came time to pitch, Lizzie prepared a 27-slide presentation, with nearly half dedicated to her ‘why.’ This storytelling approach was a game-changer. Retailers were captivated by the mission and vision. She painted a vision of absolutely everything and made sure they understood the opportunity that was in front of them, that would lead to more revenue from a new consumer base. It’s a great reminder that your compelling story can be your best pitch tool.

3. Marketing Plan Magic ✨ Retailers want to know how you’ll drive customers to their stores. They want to know how you’re going to drive significant revenue and sales. Lizzie’s team laid out a robust GTM strategy aimed at attracting Gen Z consumers: think product sampling, giveaways, and a solid social media buzz campaign. This showed retailers exactly how they planned to build and nurture a community around their brand, and what she would be investing to make sure this would be a win win for both of them.

Pro tip: after securing retail accounts, Lizzie savvily negotiated payment terms to align with the (also negotiated) manufacturer’s payment schedule - allowing them to fund the order without any upfront capital. Boom!

Lizzie’s journey with Sundae Body is badass and shows the power of preparation, storytelling, and strategic thinking. If you’re gearing up for your own retail launch it’s time to take a page from Lizzie’s book.

🫦🤝⭐️🩷🍆🍒🍫 Your Free Trial 🩷🍆🍒🍫🫦🤝⭐️

If you’re on dating apps like Bumble or Hinge (or one of your single gf’s is), read on bc this is for you….

There’s a new app I wanna introduce you to: Tea. This is your dating app companion to tuck into your back pocket before your next date. Tea provides safety and security tools for women to do a quick background & criminal check before you head out for your next date. It’s literally how you can check for a potential red flag 🚩

You can access a free trial below to jump into the community and connect with thousands of women using this tool to navigate online dating. And it is SO good.

(Or send to a gf who needs it!)

Resources & Reccies 👀

💸 Grants grants grants! 1DF created a grant specifically to support women & femme content creators with $500 - $1,500; apply here!

🛍️ Dragons-Den-approved-female-founded skincare biz for sale!

🎥 This is not a drill: Simone Biles has released a 4-part documentary series called Simon Biles Rising and it’s a seriously inspiring watch.

🐦 My tweet of the week is 100% this take on scaling a biz from 0 to 7 fig with paid ads (and the exact playbook on how to do it too).

🎧 The Daily by The New York Times was recommended on the pod a while back and it’s been a total saviour for me during these wild times.

🛠️ Join 200+ happy students who are up-skilling in content marketing and generating organic sales (with a 100% money back guarantee).

Female-founded side hustles and remote jobs you can work alongside building your ✨dream biz✨:

REMOTE 🏝️

  • Dame Products, game-changing products for please, is looking for an Operations Coordinator to join their passionate team | APPLY HERE.

  • Early breast-cancer detection startup Gabbi is seeking a passionate part time Care Coordinator to work for an hourly rate | APPLY HERE.

ON THE SIDE 🐥

  • Product testing & feedback platform Sourcerie is looking for a Product Designer to join the team on a part-time basis | APPLY HERE.

That’s a wrap, folks! Love it for you that you made it down here, & remember:

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