Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Bulletin 📌

1800-HypeGirl Hotline 📞

Your 1800-HypeGirl Hotline is HERE! Are you signed up to receive our Monday SMS? It's a weekly cute motivational text that's guaranteed to add a little sparkle into your day. Whether you're a student, working 9-5, or an entrepreneur, this one is for you. It's totally ✨free✨ and takes just 5 seconds to get set up.

Industry News You Should Prob Read 🗞

The ultimate guide to navigating Web3 for non-tech founders. Serena Williams' co-investor shares what comes next. Haus aperitif brand is up for sale. Asos and Boohoo are investigated for greenwashing. Women-led Urban Innovation Fund launches new $101M fund. Perelel secures a $4.7M seed round from Unilever. How to stop being hard on yourself at work. Zalando puts their US launch on hold. Clearco lays off 25% of staff as consumers pull back on e-commerce. Susan Li joins Forbes 500 CFO list with new role at Meta. Costco clothing is a vibe. Sierra Sage Herbs partners with health e-commerce for a collection. Global hub launched to accelerate women's business ownership. Dymo label makers are an entrepreneur's fave.

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. Wtf Instagram 🤷‍♀️

EP393 brought to you by Norby: chatting to Instagram's coolest creator Claire Xue from Moodelier.

Instagram is having a moment. We know it. You know it. The Kardashians know it. In the words of Claire, who built her beautiful world through the app:

Ouch. We feel you, girl. In the spirit of not keeping all of her eggs in one basket, Claire has been quick to figure out a new strategy. It's a fickle thing to be working with just the one effective marketing channel. Here's her shiny new breakdown:

1. TikTokTikTokTikTok: are we getting predictable? You need a strategy on TikTok in 2022 or you've lost. It's zero cost. Repurpose them into reels. Let's go!

2. IRL Events: COVID is over people 🎉 Time to crawl out from behind our screens and get networking at some biz events, and spread the word.

3. Distribution: scout potential distributor partners to stock your creations. Distribution is a pretty undervalued marketing and reach tool and might just be a fab way to have new eyes find you in this crowded world 🌈

2. The forgotten rules of raising ($2M in 5 weeks) 💸

EP395: Learning from Karen Danudjaja about how she bootstrapped her magical cafe latte brand Blume to $10M in sales, before raising $2M.

Having just gone through an incredibly intense (5 weeks 👀) and successful ($2M 🤑) fundraising campaign, I wanted to ask Karen about the key levers of growth that prepare you for such a raise and what she would advise other entrepreneurs in the same position. Two points firmly stand out:

• HIRE, sooner rather than later ⏰

This may sound counterintuitive. Shouldn't we wait to hire until we know there's money coming in? The answer is a resounding no. Hire, and hire smartly. It's incredible what automation of a few roles such as sales and customer service can do to free up your time as a founder. Allow yourself to focus more time on strategy and development, especially in the lead-up to something as consequential as a raising round.

• Take the investor lens 👓

You're the visionary. We know that. It's valuable, and that's what's got you here. But when it comes to raising, you need to be sure to frame your vision in a way that investors understand. Maybe take off the dreamer-cap for a hot second. Get into the granular stuff. The nuts and bolts. Get real with your numbers.

Biz Wins & Failz 🎢

Straight from Hype Club.

We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.

Kelsey Reidl shared her win for the week with the Hype Club:

Kelsey is the biz and marketing consultant of dreams, go her for landing this big gig!

*The doors to Hype Club are open, now’s the time to join our community of uplifting entrepreneurs building the future CPG companies! It doesn't need to be lonely.

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON: Miki Agrawal from TUSHY - the modern sustainable bidet 🚽

WEDS: Sam Safer Valentine from Norby - ridiculously easy marketing tools 💖

FRI: Doone's back - with a solo episode ✨

What to Read, What to Listen to 🤔

📚 The Four Agreements by Don Miguel Ruiz: reveals the source of our joined self-limiting beliefs that rob us of joy and create needless suffering.

🎧 Loose Threads hosted by Richie Siegel: a growing series of shows featuring the builders and leaders defining the on and offline consumer economy.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

• Topicals, transforming the way people think about their skin, is hiring for a lot of cool opportunities across the board. Everything you need to know here.

• Californian olive oil brand Brightland is hiring a Freelance Email Marketer who understands Klaviyo. Reach out to them directly here.

Idaho 🇺🇸

• Sustainable period-care brand Saalt is looking for a strong CFO to help the mission-led B Corp make a global impact. Something for you?

Sydney 🌞

• L&A Social Media is hiring for a few exciting strategic roles, one of which is a Social Media Account Director. More info here.

LDN 🇬🇧

• Luxury hotel chain The Hoxton is looking for a Head of PR to work as a maternity cover within their brand team. More info here.

& whilst I have you here...

I'd love for you to meet Norby. It's the link-in-bio tool that we've been using to connect with you (our community ✨), launch marketing initiatives (your Hype-Girl Hotline 📞) and keep track of all of our own data (the magic sauce of '22 🧚). Go say hello and check them out with a month trial freebie using the code FSC at checkout.

If you resonate with something in this week’s newsletter we’d love to know! Share it with us on Instagram tagging @femalestartupclub & @dooneroisin ✨