Together with

Hey! It’s Doone, your hype girl in business. This is dropping into your inbox a little late bc I just got home from Taylor Swift’s Eras Tour in Melbourne. Yessss it was insanely iconic amazing and incredible. And yes it was one of the best nights of my life!!

TS aside, tons of you reach out for advice on building momentum for your business. And I’m so proud to *finally* be able to offer a solution that I know will answer your burning questions. Meet E-Commerce Fundamentals. It’s packed with 50+ videos & templates and I promise you’ll have a rock-solid understanding of where to focus your time and energy, saving hours of your time (and sanity) to start generating predictable and profitable sales in your small biz.. Check out the curriculum right here.

Today we’re covering👇

• An up-to-date TikTok Masterclass (by yours truly)

• Think-piece: the way VCs report is performative

• Is Coca-cola buying Poppi??

• Remote job ops with Tilden & more 🏝️

• Taylor Swift content begins 

TikTok Masterclass (the 2024 edition) ✨

If you often find yourself wondering: how are brands creating ALL this content..? You’re not alone. Let's spill the tea on how those early-stage founders are slaying with so many TikToks a day:

1) First things first, let's keep it real. Life as a founder can be a rollercoaster, right? So, be realistic about what you can produce and how you can weave that into your day. Once you have a goal for the # of posts/week in mind, commit to that goal and make sure you’re taking daily action towards that goal.

2) Okay, imagine this: you're aiming for three TikToks daily. Great! But how do we fit that into our crazy schedules? It's all about crafting your content strategy. Do you film on the fly and edit later? Or maybe you're all about that batch recording life? Find the flow and groove that just works for you.

3) Now, let's talk quality. It’s no longer about just throwing everything at it and seeing what sticks, we are entering the era of top-tier content. Algorithms want the good stuff, not just any old fluff.

Whether you're a spontaneous creator or a meticulous planner, the key is to stick to the plan. Despite what the media might make you believe, success on TikTok isn't just a one-hit wonder; it’s down to consistently showing up. So, build that strategy, block that time in your schedule, and get creative.

And hey, don't forget the golden rule: have fun with it!

We chat through SO many more golden tips on the podcast →

(or book your 1-1 coaching session to work with me on your TikTok strategy)

❌ The way VC’s report on the female-founded companies they back is broken ❌

As we champion for change, let's collectively challenge the status quo and demand transparency. Authenticity in reporting will pave the way for a more equitable and inclusive entrepreneurial landscape.

What are your thoughts? Have your say & read the full article [here]

• Big news: Coca Cola is pursuing an acquisition of Poppi

• Rhode’s phone case going viral is a great marketing lesson

• One of the most anticipated celeb beauty launches

• Burning Heroes shines a light on the success of fem-founded

• While Boosting Female Founders shares a mighty $11.6M

• Cult skincare brand Dieux makes its Sephora debut

• Australian’s now also have the right to disconnect 

• Who fuelled the health start-up space with $167M?

• Women-led African Health-tech firms increase <2,000%

• Verizon and Beyoncé both won at the Super Bowl

• This is a lot of money to lose in one day

• Uh oh, this is NOT a good look TikTok

This week's grant...

Spring believes it’s beyond time for women and non-binary founders to get equal investment in their startups. So through their women-led impact investor challenge Canadian founders have the chance at $100K in funding! | APPLY 

This week's lineup...

This week's recommendations...

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Ways I can help you this week…

REMOTE 🏝️

• Ready-to-serve non-alc cocktail brand Tilden is hiring for a couple of really cool positions: a full-time Sales Lead; part-time Sales Rep; & detail-oriented Interns to work across Sales, Marketing & Socials. All positions will report directly to the co-founders ✨ MORE HERE.

• Wagmo, a new type of pet health company, is on the hunt for a Senior Fullstack Software Engineer to strengthen the team. Know someone?

• Apply to Whering’s open casting to be the face of their campaign.

NYC 🗽

• Female Founders Fund, investing in exceptional female-founded companies, is adding a Chief of Staff to the team. More info here.

Phillipines 🌞

• Financial services brand Tala is on a mission to create a creative & productive workspace with a new HR People Director. Apply here.

That’s a wrap! Come on the TS journey with us here ✨

@dooneroisin

She’s extreme mathing.. #taylorswifterastour #femalestartupclub