Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Bulletin 📌

Your mentor in shining armor ✨

I recently read an Oprah quote that said “a mentor is someone who allows you to see the hope inside yourself”, and it really resonated with me. As entrepreneurs, sometimes it can be scary to ask for help and reassurance even though it’s exactly what we need (and literally right now I have my hand up in the air because I am so guilty of this!). So often we just need a bit of extra perspective, a fresh set of eyes to see all those sparkly bits inside us that we’re so good at minimizing. That inner negative dialogue can become so loud and repetitive that we can actually start to believe it. Well, friends, I’m here to tell you that we’re here to stop that.

*Majic enters the chat* Hey Majic! Majic is coming into the world to make mentorship more accessible and achievable for everyone, to see the hope inside you, and I'm so excited for you to be able to dig in. Sign up for the waitlist right here to be the first in the know when she's launching. She can't wait to meet you!

Industry News You Should Prob Read 🗞

NYC employees will have to start making their salary ranges public. Magdalena Kala launches Double Down as a solo female founder. Shoppers queued for hours to get into the new Glossier store. VCs for Repro is supporting reproductive rights. Tips for raising $$$ as a female founder in 2022. Amazon dives into ad-free music & podcasts for Prime members. New Zealand's parliament becomes majority female, yay! The Kardash-clan created some cute Judith Leiber handbags. Just how Shein got away with a Frida Kahlo-inspired collection. Meta rolls out IG gifts after TikTok success. Privilège Ventures just launched its fourth fund of $20M to back female founders. The Muse, led by Kathryn Minshew, acquires Fairygodboss. Meagan Loyst left Lerer Hippeau to focus full-time on Gen-Z VC (she's also great on Twitter). Johnny Depp is in a Savage X Fenty fashion show??

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. Entrepreneurial etiquette, from the Queen of Chill 👑

FAVE HITS EP343: chatting to Cyndi Ramirez-Fulton about building the new-age spa and product-line everyone is talking about, Chillhouse.

I still think about this episode with Cyndi Ramirez-Fulton all. the. time. It was full of pearls of wisdom. We’ve rounded up our favorite pointers from the Queen of Chill, to help founders and to-be founders get in gear:

• Never get so emotionally attached to something, when you do, failure hits you the hardest - go into things knowing that it might not necessarily pop off

• Create experiences that you want for yourself - if you know you're creating something better for yourself, you've creating something better for others

• Always look to the people right in front of you, and those with big audiences, to get right back on your feet - work with the people in your community and network and work with those that can amplify your product

• Stop second-guessing yourself, the biggest differentiator between men and women? Men just do and women talk a lot, try to get feedback, and get advice. Men don’t ask questions, they just go for it - we want to see more women just having this innate reaction

Personally here at FSC, we got some serious kick-up-the-**** vibes from this chat. The ultimate takeaway is that if an idea feels brilliant to you, it could be brilliant to everybody. Stop mulling over the why not & get yourself in gear. You've got this.

2. 3-STEP-PLAN to having buyers slide into your DM's 💌

FAVE HITS EP348: learning from Everyday Humans founder Charlotte Chen Pienaar about bootstrapping a brand that does right by our planet.

Charlotte doesn’t pitch, she gets found on Instagram. Doesn’t that sounds like the dream? 💭 The founder shares her 3-step blueprint. ⬇️

1/ Inclusivity- providing equal access to opportunities and resources

"The branding should be inclusive. Ours has a uni-sex vibe to it."

Even your boyfriend or husband doesn’t mind using and buying it. On top of that, they champion a diverse customer range. Originally aimed at ages 25-35, they’ve found customers all the way down to 16 and up to 65. A lot can be said for finding a brand language that can be as inclusive as that.

2/ Diversity - the state of being diverse; variety

Everyday Humans champions itself as being a never-ordinary SPF brand. They’re against average SPF. No sun, no yellow branding. They really are different. On top of that, there aren't a lot of indie options for sunscreen. This is a winning formula! Stand-out brand + undisrupted category = 🤑🤑🤑. Differentiation matters. To buyers, to the competition, and to your success.

3/ Sustainability - the ability to be maintained at a certain rate or level

“Young people are super concerned about the environment, and about where they spend their money. Retailers really like that.”

Charlotte is a self-confessed sustainability nerd (check out this ep for some super cool insight into her LCA {lifecycle assessment} technique and more!) & Everday Humans is truly sustainable. It’s built into the DNA of their brand. You have to be really nitty gritty about your supply chain to make that sustainability real, but I really believe it’s worth every step.

Biz Wins & Failz 🎢

Straight from Hype Club.

We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.

This week, we're cheering on Liza Belmonte for quickly cementing herself as THE go-to TikTok gal for sustainable fashion & styling:

An inspiration to us all! For your sustainable fashion fix, click here.

*The doors to Hype Club are open, now’s the time to join our community of uplifting entrepreneurs building the future CPG companies! It doesn't need to be lonely.

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON: Norby Presents Ellen Yin from Cubicle to CEO - asking top entrepreneurs the questions you can't google 🎙️

WEDS: Norby Presents - Brittany Carbone from TONIC - using CBD combined with adaptogens to ease stress and anxiety ☁️ & Hype Club's First Weekly Virtual Coffee Chat @ 11:00EST 💗

FRI: Doone's back - with a solo episode ✨ & Hype Club's Second Weekly Virtual Coffee Chat @ 09:00AEST 💗

What to Read, What to Listen to 🤔

📚 High-Performance Habits by Brendon Burchard: the unique set of habits that show how extraordinary people become that way.

🎧 Not Overthinking hosted by Ali & Taimur Abdaal: a wonderful weekly podcast about life, happiness, and the human condition.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

• The incredible Girls That Invest are hiring a superstar Virtual Assistant to join the team during the holiday period. Find out more here.

• Lilia, giving every woman reproductive freedom, is welcoming a Content Growth Marketer to the team. Apply directly here.

NYC / SoCal 🇺🇸

• Insta-fave clean beauty brand Tower28 Beauty is looking for an experienced Account Executive to join their team. More information here.

Montreal ❄️

• The coolest snack brand on the internet, Mid-Day Squares, is hiring a Supply Chain Director to help scale their growth. Something for you?

Are we friends on TikTok? Say hello @dooneroisin ✨