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- Would you drop 50K on influencer marketing? π are you one of us? π―ββοΈ
Would you drop 50K on influencer marketing? π are you one of us? π―ββοΈ
Hi! It's your BFF in biz dropping into your inbox with your weekly source of inspiration & information on all things in the e-commerce and CPG space.
Doone Roisin
September 05, 2022
Hi! Iβm Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the female founded e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:
Bulletin π
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Did you read the news last week??! We're up to something very exciting over here at FSC HQ, and want you to be the first in the know when we're allowed to shout about it (loudly). For now, we have a waitlist. So you can guarantee you'll be the first to know when we go live β¨ AND there's still time to shape what it's going to look like so when you sign up to the waitlist drop your key challenges and pain points that you're dealing with (whether you're in a 9-5, side hustle or startup) - we're listening to everyone!
Industry News You Should Prob Read π
Sephora has a $1.2M settlement in California. Haircare brand Adwoa beauty raises $4M in funding. Dolly Parton launches pet apparel collection "Doggy Parton", love. The RealReal clothing concept is in a big mess. Balmain is collaborating with PokeΜmon. Twitter launches a close friends feature. Topi raises $45M to power hardware for merchants. Pezesha raises $11M pre-Series A equity debt round. Snapchat & IG jump to copy the BeReal format. There's some progress towards venture equity. Ladies who launch announces 2022 women & non-binary-owned small biz grants (keep an eye on our TikTok for regular grant updates π. Norby is a creator's hero, haven, and HQ.
π Insights From This Weekβs Episodes on the Female Startup Club Podcast
Directly from the women building the worldβs most exciting businesses in the e-commerce and CPG space.
1. Would you drop 50K on influencer marketing? π
EP405: DYMO Presents - Bondi Blades founder Ali Clarke shares the exact blueprint to bootstrapping her biz from $50 bucks to $1M in ARR.
As influencer marketing in the US is set to exceed $4 billion this year, it should come as no surprise that brands are spending big numbers in the space π€π€π€ Besides, in the words of Bondi's Ali Clarke, you've got to spend money to make money.
No questions asked, influencer marketing was the biggest contributor to her brand's $1M in ARR this year. Soooo... What's the secret to its success?
Credibility π: you may not get your money back immediately, but the brand credibility that will propel your brand forward is priceless.
Fab Content β¨: footage, content that you can share, re-share, and re-purpose will see you saving in other areas of the biz.
Doubling Down π―ββοΈ: Once Ali found the influencers who shifted the needle, she doubled down on building out long term partnerships
Biz Wins & Failz π’
Straight from Hype Club.
Weβve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not alone in celebrating those highs.
This week, JYC Jewelry's founder had some great news to share:
βI got notice that I was featured in inc magazine! Didn't expect the story to be centered around supply chains but this is definitely something super exciting!"
Awesome news! PR is so, so important to build your brand's reputation.
Whatβs on this week? π
Letβs see what we have in store for you this weekβ¦
MON: Julie Schechter from Small Packages - the online gift company that lets you send love to your friends quickly and affordably π
FRI: Doone's back - with a solo episode β¨
What to Read, What to Listen to π€
π Why We Sleep by Matthew Walker: unlocking the power of sleep, one of the most important but least understood aspects of our lives.
π§ The Foodtrainers Podcast hosted by Lauren Slayton: real-life solutions to your wellness questions, while keeping things light and fun.
Job Alert Time! πΌ
Check out these cool women-owned DTC job listings on our radar:
NYC π½
Fast-growing, venture-backed animal wellness brand Fable Pets is looking for a Head of Partnerships to strengthen their time. More info here.
Maryland πΊπΈ
California π
Cheeky Bonsai, the coolest brand building the next generation of women's health, is looking for a Head of Growth. Something for you?
LDN π¬π§
Rise & Fall, making high-quality lifestyle essentials more affordable, is on the hunt for a Content and Community Manager. Read more here.
QUESTION TIME: what are some of the skills you wish you'd learned earlier on in the entrepreneurial journey?We love getting to know you better π |
& whilst I have you here...
If youβre an eComm biz, youβve probably thought about whether your product suits being subscription-based. There's a good reason it's alllll the hype at the mo. We've linked with Upscribe, the pro's when it comes to building, growing, and scaling your Shopify subscription biz. Brands like Athletic Greens and True Botanicals have already jumped on the bandwagon and have fab things to say π
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