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- 😌 Very Demure, Very Mindful (& Extremely Honest)
😌 Very Demure, Very Mindful (& Extremely Honest)
Hi! It's your BFF in biz dropping into your inbox with your weekly source of inspiration & information on all things in the e-commerce and CPG space.
Hey! It’s Doone, your hype girl in biz… Welcome to our very demure, very mindful and very honest recap of what I’m thinking, reading and learning about this week👇
- ✨ Motherhood x Career; am I the only one that’s feeling like this?? 
- ✨ Tweets that got me thinking this week 
- ✨ 25 x $10,000 Grants for LGBTQ+ founders 
- ✨ Saying a prayer for Susan Wojcicki + other news 
- ✨ 3 Remote Jobs; Good People is hiring 

Hey world, I’m 35! ✨
TLDR - I turned 35 last week and I’m sharing my TFE’s (slash concerns) on having a baby.

If you’ve been part of the FSC universe you’ll know that our vibe has mostly been about business education specifically around ecommerce, but as the business evolves and I evolve too — I’m excited to start exploring and sharing more women’s experiences in other areas outside of ecomm x entrepreneurship — like the gaps (wage, funding, retirement!), consumer tech, venture capital and fundraising, mental health, personal finance and wealth - and motherhood. Motherhood is a big one that’s on my mind…
Last week I turned 35 —a time for introspection and reflection— birthday’s are such a funny thing as you get older (I’ve always been a big fan), but I’m in that era where the whole body-clock-baby-thing is becoming more of a pressing topic (according to my mum, my doctor, other mums and the very loud data/stats/media etc). It’s a loud reminder that if I do want to have a baby, I should probably be thinking about it more seriously. But then my thoughts go to a variety of other things. Like divorce stats and my professional career, the retirement gap... I know I’m not alone in these thoughts, so I thought maybe I’d share them with you too incase you’re having the same, or been through the same, or have any wisdom to share with me?
I grew up being raised by a single mum in a tiny town on the side of a mountain. She had no money, no partner and no higher education after leaving school in grade 10; my world view is shaped through that lens and the challenges that came with this. Being a single parent is hard and divorce rates are high - and it’s a very real reality that we need to consider if we choose to have children. I’m seeing it personally in my friendship circle and we know the stats; we’ve all got a 50/50 chance. So if we leave our career to raise children; there’s a lot to consider.
There’s also the impact on our super/401k if we pause contributions to it (even a few years makes a huge difference by the time we retire — women reach retirement with a gap of 22-35% less than men) why is no one talking about this??
All this to say… It feels like I’m just reaching the good part in my career and everything is coming together, how are we navigating these feelings and very real realities?
Do you have any wisdom or stories to share with me? I’d love to hear from you…. (Just hit reply to drop directly into my inbox)
Tweets of Gold This Week 💗
1/ How to get more done in less time 👉
You loved this a peek behind the curtain at the tools Kate Bour uses to run her $400K/year business—completely solo! If you’re a time-strapped founder or solopreneur, these are 7 tools that you haven’t heard of.
2/ Would you enjoy work? 🤔
I don’t know why people are shocked that Gen Z don’t enjoy work
Back in the day work was to let you buy a home, travel and set up a few nice things for yourself.
Would you feel the same way about work if it lead to none of the above?
— Girls That Invest (@girlthatinvest)
5:19 PM • Oct 4, 2022
Oh this one got me srsly thinking. Just the way Gen Z’s changing relationship with work has had everyone talking. But is it really that surprising? Back in the day, a 9-5 gig could set you up for life— buy a house, traveling, and having a family with multiple kids. Today, that’s not quite the case. If your hard work doesn’t lead to financial freedom or the lifestyle you dream of, would you feel the same drive and motivation? I’m thinking no.
Resources & Reccies 👀
💸 25 LGBTQ+ business owners based in the US will receive $10,000 through the Queer to Stay initiative | more grants like that right here.
📣 This venture fund is looking to invest in 30+ SaaS early-stage companies over the next three months (& you can apply in 15 mins).
🎙️ My favourite newsletter has started a podcast and I am HERE for it: get your full dose of youth trends and internet culture on After School.


- In very sad news: tech pioneer Susan Wojcicki passed away 
- Moms’ Equal Pay Day exposes the cost of our wage gap 
- Women’s health business “will likely” eclipse men’s 
- selfmade is in rest mode and we should all take note 
- Clearly raises $4.3M for climate compliance platform 
- Sohaila Ouffata leaves CVC to join this nonprofit 
- TikTok is coming for your messaging apps next 
- Here are the latest updates on Jordan Chiles 
- Bc the olympics was absolutely for the girls 
- Retailers, PAY YOUR VENDORS! 

Female-founded ✨remote jobs✨
I was chatting with a client this week about the importance of having a stable income stream, especially in the early stages of building your business. It's crucial to cover your bills so you can focus on growth without the immediate pressure to make it profitable—particularly when it’s a tech or product-based business that requires significant capital. The reality of building a biz is that it can take years before you’re able to start paying yourself something meaninful; and not having the money piece sorted can lead to the downward spiral. Energetically - it sucks. (I’ve been there).
Securing a side gig or remote job that supports your financial needs allows you to invest in your business from a place of abundance rather than desperation. Here’s a few goodies we found this week;
REMOTE 🏝️
- Good People’s favourite clean beauty client is seeking a fully remote Director of Brand Marketing, Events, and PR | APPLY HERE. 
- DTC fast-growing intimate apparel brand Pepper is hiring a Senior Director of Growth & Retention Marketing | APPLY HERE. 
- Heyday Canning Co. is searching for a new Brand Marketing Manager to join their very small, very scrappy team | APPLY HERE. 
✨ That’s a wrap, lmk what you thought?
| 🥇 How did we do today?Let our tiny team know if we did a good job today so we can continually focus on packing the good stuff in here :) | 


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