What happens when you let an 11yr old lead the conversation →

Hi! It's your BFF in biz exploring women’s experiences in entrepreneurship, venture capital, personal finance, wealth & motherhood.

Author

Doone Roisin
May 05, 2025

Hi, Doone here! This week I got a DM that instantly made me smile.

A dad reached out on behalf of his 11 year old daughter who’s working on a school project linked to the UN’s Sustainable Development Goals. Her topic? The impact of social media on our lives: the good, the bad and the still-being-figured-out. She’s doing primary research. She’s interviewing people in the industry. And she is ELEVEN.

First… I’m honoured. Second: this is what raising a leader looks like.

A young girl being encouraged to ask big questions. Shown that her work matters. Backed by a parent who believes her voice is powerful and worth being heard by adults in the room.

We talk a lot about supporting women in business. But it starts here. With 11-year-olds asking real questions. With parents opening doors. With founders saying yes, let’s talk.

Because she’s not just learning about social media. She’s learning that she belongs in the conversation. Find the DM at the end of today’s newsy ✨ 

👑 Lucy Guo just dethroned Taylor Swift as the world’s youngest self-made woman billionaire at 30, with a $1.25B net worth. She co-founded Scale AI at 21, got fired two years later, but kept her stake. That stake? Now worth over $1.2B. Tech girlies, the bar is officially raised.

🥃 Melly Barajas didn’t just break into the tequila industry… she rewrote the rules. Starting from scratch in 1999, she built Leyenda de México, now producing 20,000 litres of tequila per month. Her distillery is one of the few in Mexico that's entirely female-led, challenging the male-dominated field.

🤩 Calling all our OF stars! There’s a spicy playbook brewing right here with your name on it courtesy of Million Billion’s Lucy Banks. Think epic community and connection with other creators and tools to streamline your ops.

🧧 Here’s a super cute feel good list of family traditions you might wanna copy paste:

🤑 Omg Moodi’s founder just dropped some info you might be interested in… $10K total cash money for 3 x female founders: no pitch deck, no BS. One founder walks away with $6K, and 2 x $2K. You can spend it on literally anything from childcare to product dev. (Love that for you!)

🛟 This might just be the coolest swipe file on the internet: 120+ wild, proven marketing stunts (think Times Square billboards and sneaky Reddit drops). Bookmark it before your next launch!

💻 How to use AI to reply to your emails… *doing this immediately if not sooner*

🗣️ And oneee more mega prompt that’s definitely worth trying!

👀 She reverse-engineered Quora + Reddit to find keywords with millions of eyeballs and zero competition. SEO girlies, this is your cheat code:

💳 Paid Media Manager → Are you tiktok-meta-google ads obsessed? Bobbi needs you YESTERDAY! The role is on a temp-to-perm basis so if you're a performance pro who can hit the ground running, this is your moment.

💰 Director of Finance → Fishwife is fishing for a strategic thinker, spreadsheet wizard and business builder to lead all things finance from P&Ls and forecasts to pricing strategy and long-term planning. (Nothing fishy!).

💋 DAM System Specialist → If you're obsessed with organizing content like a Virgo with a label maker, Violette_fr wants you as their freelance DAM System Specialist. Beauty brand meets backend boss.

- Courtesy of a Dad on the internet

✨ If you saw something GREAT on the internet today, hit reply and drop me a link 🙂

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