Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the female e-commerce and CPG space, read by like-minded Entrepreneurs like you. If you find value in this content please like & share above.

A Quick Recap on Industry News 🗞

Are you ready for the boom? London femtech Vira Health scores £1.5M seed funding for helping women cope with menopause. Fly By Jing killing it after private equity funding. Black Women in Leadership: Strategies for Progress. Kalaari Capital announces $10 Mn Seed Fund for women founders. Mary Kay Inc releases gender equality positioning paper. True Beauty Ventures loses $42M fund. Selfmade raises $1M to ritualize self-exploration practices.

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. A Whole New World: The Internet 🌎

Business Success = Opportunity + Being Fast Enough to Take it

A lot of people are tripping up on this second part. They take the opportunity, but they don’t move fast. They don’t build the team. The infrastructure. So they can’t quickly grow big. Then what? 🤔

In order to successfully capitalise on opportunities, the ones so prevalent since the internet is a thing, you have to go about this differently.

A lot of people take traditional infrastructure ideas from what was taught 5-10 years ago, and try to apply that to the age we have now. But it doesn’t make sense. We have the internet now. You have to do things differently. You have to move faster. 🚀

EP192: Key insights from the 28 year old 9-figure, $100M annual revenue 4-time-business owner Leila Hormozi (with a bloody incredibly inspiring entrepreneurial journey!)

2. Critical To Do’s and To Don’ts from a Beauty Brand Building Boss 😎

EP190: Saw me chatting to beauty consultant turned entrepreneur Lin Chen (of Pink Moon) about her extensive experience in the world of Beauty Brand Building. I’d note down these exclusive insider insights:

✔️ TO DO ✔️

• Over-Identify 🎀

First and foremost, have a really strong brand identity. A strong unique logo. High quality packaging. Awesome design.

• Over-Research 📚

You can’t know too much. Especially when reaching out to retailers, make sure to look at the brand mission. The ethos. & ensuring your brand aligns with it.

❌ TO DON’T ❌

• Over-Ad-Spend 💸

Don’t waste money on ads when you’re first starting out. Big statement, but great point.

• Over-Inventory 📦

If you’re a new brand, newly launched… You don’t want to buy 1000 units before even testing it. It’s a huge investment. Start slow and small. Lin recommended to launch with a maximum of 3 products. Any more? It’s just costly & confusing.

3. Don’t Be Boring, Be Interesting 🤪

EP192: The 101 of landing a retailer. Amy Liu landed her dream retailer for Tower 28 with a pretty memorable pitch. I won’t give away too much, but let’s just say it involves a boombox, popsicles and lipgloss.

The lesson? Make them feel your brand. Animate it. Stand out. 🎆

You want your dream retailer to say yes, but you don’t just want them to say yes. You want them to be SO excited to be doing this. So… Make them. Create that excitement. I seriously love a cool out-the-box story like this one. It’s so inspiring.

📢 If you have something similar to share, I’d love to give you a shout-out! 📢

What’s on this week? 👀

Let’s see what we have in store for you this week…

TUES: Helen Yin from Inoki Bathhouse - A modern bath company built on tradition 🛁

THURS: Jules Miller from Nue Co - Redefining supplements 💊

SAT: Doone’s back - Part 3 of the (still nameless) non-alc wine brand journey 🍷

Click here to tune in! 🎧

What to Read, What to Listen to 🤔

📚 Radical Candor, by Kim Scott: A management philosophy based on caring personally while challenging directly.

🎧 The Foodtrainers Podcast, with registered dietitian Lauren Slayton: Real-life solutions to your wellness questions.

Job Alert Time! 💼

Check out these cool job listings on our radar:

NYC 🗽

• The Sill, the super aesthetic house plant company, has a couple of in-store positions open in the Big Apple. Check it out here.

TEXAS 🦬

• The Citizenry, the globally inspired home decor brand, has a bunch of really cool job openings: from VP of Digital to Email Marketing Manager or Warehouse Associate, check out the opportunities here.

LDN 🇬🇧

• ClassPass, the company revolutionizing the fitness and wellness industry, is looking for an Account Associate for their London office. Apply here.

PS:

If you’re working on something cool, hit reply and pop into my inbox. I’d love to meet you and hear about it.

Also… Hype Club is all systems go! Our upcoming Modern Mentors include Kailey Bradt from Susteau, Allison Moss from Type:A, Alexandra Dorda from Kasama Rum & Becca Millstein from Fishwife.

If you’re building an e-commerce brand and you’re looking for a network and access to the world’s most exciting founders, come join us. We’d love to have you. 👋