Hey! It’s Doone, your hype girl in biz… Today we’re covering 👇

• 💖 The BFCM pulse-check you need this week

• 💖 Nichole Wischoff dropped her deck for raising $50M

• 💖 Tory Burch’s THE FELLOWS PROGRAM is back

• 💖 It’s been a strong week for women’s health

• 💖 Maven Clinic & Inoki Bathhouse are hiring

The Cyber Weekend Formula:
How Tess Nguyen preps for Black Friday wins) 👉

We just dropped some serious insider tips from Midnight Mischief founder Tess Nguyen and let me tell you, these are gold. If you're just getting started or feeling stressed about the biggest shopping weekend of the year, this one’s for you:

1. It’s October, Customer Acquisition Month 💅

Psst—this one’s big. Tess pushes hard for new customer acquisition in October (yep, right now) so they’re in the funnel before the madness of Cyber Weekend. The secret? Once they’ve bought once, they’re way more likely to come back for more when those holiday vibes kick in. Double down on ads, offers, and deals during October.

2. Forecast Like a Boss 👩‍💼

You’ve got revenue goals, right? 📊 Then work backwards from those. Forecast your sales, and set yourself up for success. Tess emphasises the importance of knowing your numbers so you’re not flying blind. If you’re aiming for $50K in sales, how many units, customers, and orders will get you there? Do the math.

3. Be Smart with Discounts (Less is More!!) 🤓

Here’s the tea—don’t over-discount. Sure, everyone’s chasing those 50% off deals, but Tess warns to avoid the trap of slashing prices just because everyone else is. Instead, she suggests offering a gift with purchase to sweeten the deal without eroding your margins. More value = higher cart value = happy customers.

4. Price It Right - Psychology Matters 👀

Tess recommends showing “prices as marked” rather than applying automatic discounts at checkout. It’s a psychological thing: Customers love seeing a deal upfront rather than waiting to see the savings in the cart. So make it crystal clear what they’re saving—and they’ll feel more inclined to hit that checkout button.

5. Nail Your Email & SMS Strategy 💌

Repeat after us: hone your messaging early. You want your emails and SMS campaigns prepped at least one month in advance. That way, you can spot any issues and tweak your offers. Pro tip: If you’re not already SMS marketing, now’s the time to get on board (your customers are checking texts faster than emails).

6. Spam Away (But in a Smart Way) 📣

Tess’s final gem? Don’t be shy about sending out more communications than usual during BFCM. It’s noisy out there, and while you might be worried about overloading your customers, just remember: every brand is doing it. Your messaging needs to cut through the chaos, so get comfortable with more frequent reminders.

Bottom line: you’ve got this, there is still time. Take a page out of Tess’s playbook, and let these tips guide you: whether it's stocking early, being strategic with your discounts, or nailing down your SMS strategy, a little prep will take you far(!!)

Tune in to Tess’ full episode on the podcast 👋

Gold Tweets This Week 💗

1/ We should get rid of all fundraising round names:

2/ There’s a special place in the heaven for founders who share their decks:

Extra Stuff to Check Out 👀

• Maven Clinic has a $1.7B valuation following a $125M funding round

• Rodrigo donated all profits from a concert to a women’s health charity

• IFundWomen has to rebrand away from “women” or they will die

• Melinda French Gates launches a $250 million women’s health fund

• What the lack of female leaders means for all working women

• Marlow’s latest funding (bringing it to $1.9M) started with a DM

• Emma Watson invests in reproductive health company Hertility

• 100% of Rare Beauty sales donated on Mental Health Day

• What exactly will happen to all of 23andme’s DNA data?

• Gen Z’s Top 50 Beauty Brands Report Q3 2024

• Bubble Skincare officially lands in Australia!

• Where are Gen Z’s tech founders at?

Female-founded ✨remote jobs✨ 

Secure a paying gig that supports your financial needs and allows you to invest in your biz from a place of ✨abundance✨ rather than scarcity —right here—👇

REMOTE 🏝️

• Fresh off the back of their $125M funding round women's health startup Maven Clinic has a couple of open positions from Member Growth Marketing to Product Manager and Business Intelligence | APPLY HERE.

PART-TIME ⏳

• Inoki Bathhouse is looking for an E-Commerce Fulfilment and Craftsman Associate on join the team on a casual basis | APPLY HERE.

• Aesop Sydney is hiring part-time Retail Consultants to help out during their busy upcoming Christmas period | APPLY HERE.

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