Hey! It’s Doone, your hype girl in business. This one goes out to all of us who know we should be on TikTok, WANT to get on TikTok... but don't know where to start.

Last week I was OVERWHELMED with just how many people hit reply to our email wanting to learn more about TikTok. So I've taken things one step further and put together the ultimate 7 Day Challenge to building your TikTok habit. I'm sharing all the lessons I've learned from my recent viral content series + the women on the show who are crushing it.

Basically you sign up today, and starting from next Monday (29th May) you'll receive an email every day for 7 days straight with a power-prompt to help you find your style and build the TikTok habit.

👉 Access it here for $89 (if you're working the 9-5 your boss might even be kind enough to let you expense it ;))

Once you've bought it hit reply to this email and let me know what you do so I can make sure it's tailored to the right crowd... I read every email I get (even if I'm not able to reply to every single one).

Now let’s get into it 👇

BEWARE of this bias 🚫

Welcome to our mini-series: where Pleasant State's co-founder Ami Bateman takes us on the journey of her Equity Crowdfunding Campaign (as it's happening in real-time). I'll take you through Ami’s journey in starting the clean cleaning brand right through to their just launched equity crowdfunding campaign so you get a front-row seat into the hows, the whats, the oops-moments and the ✨wins✨. (& you're encouraged to get involved yourself: check out how to become a shareholder) 

In this first episode, we touched upon something that totally blew my mind & should be spoken about much more often. So let me introduce you to the concept of escalating commitment bias. It's a fancy way of saying that we tend to use the time, money & investment we've put into something as a way of predicting the future.

Take my non-alc wine journey for example. Some of you might remember, that in 2021 I spent a lot of all of the above (time, money & investment) into launching a non-alc wine brand into the market, before realizing that the numbers didn't make sense and we had to drop the whole thing. It seriously sucked. Often in that early phase, you're so passionate and you're not prepared to walk away (🙋‍♀️); but if something isn't a viable business (for you and where you are in the journey) this is what you have to do. Don't let the hard work you've put in so far blind-side you into a future that doesn't make business-sense.

Ami wants you to always treat it as day 0. Ask yourself these three questions:

1. From here on, are we going to make it or not?

2. What is it going to take?

3. What is the next path forward?

Everything that has led you up to this moment is essentially (and at times heartbreakingly) void. Give a big thank you to your hard work for getting you to where you are right now, but under no circumstances let it influence your steps moving forward.

Listen to Ami on the podcast → 

How to say NO as someone who loves to say yes 🙋‍♀️

It was Women's Health Week last week and it got me thinking about the importance of boundaries, in a time where we're expected to be switched on and available 24/7. Boundaries often start with a frightening word that sounds a little like 'no', and can be suprisingly hard to say out loud. A request to ‘pick our brain', hopping on a ‘quick call’, a new project we don’t have the time for… & then the million excuses that pop into our head for how we might be able to maneuver our way out of this one.

But here’s the thing: you don’t owe anybody a reason to protect your time - a no is a reason enough in itself.

You reach a certain point in your career when you know exactly what is going to fill your cup, or what doesn’t make sense for you right now. Saying no in those moments not only ✨protects your peace✨ but also gives a nod to someone that it’s okay for them to say no too from time to time.

So join me, and let’s practice our no’s this week ✊

• I didn't think I could get excited for another celebrity beauty brand, but this is worth it

• & Angelina Jolie too, with her good-for-the-world clothing brand

• The Coralus (formerly SheEO) Venture Application is OPEN for business

• Mermade Hair has landed a deal with the iconic Barbie

• Neon Goat says no to B.O. and officially launches

• ZARA x Standard Procedure is the collab I didn't know I needed

• Vanessa Pham of Omsom rang the Nasdaq 🔔 earlier this month

• Find Black Girl Sunscreen x The Little Mermaid in your local Ulta

• Mindy Kaling launches a fab collection with Andie Swim

• Jennifer Aniston's LolaVie launches in Ulta

• Vice files for bankruptcy as we say a big hello to creator-led media

• Martha Stewart just can't stop being iconic 

• SKIMS opened up (pop-up) shop in the big apple

• Beautiful reminder that grants can change lives (check out our live grant document by referring this newsletter just below)

Join the inaugural 7 Day TikTok Challenge ✍️

If you've been putting off jumping on the TikTok wagon, but you know you really need to just bite the bullet and get started. We've put together an EASY 7 day challenge that will give you the kickstart you need. Sign up below and then hit reply to this email and let us know what you do (so we can tailor it to our audience!). The challenge starts next Monday and will drop into your inbox daily.

This month's soirée... 🇦🇺

Startup Victoria (Australia’s largest independent startup ecosystem with a network of over 60K) is coming to Sydney June 1st!! for an evening of great vibes, bringing together anyone and everyone that wants to elevate the Startup Landscape.

This week's lineup...

This week's recommendations...

REMOTE 🌎

• The brand that created the first lubricated tampon, Marlow, is searching for Email Marketing Freelances specialized in DTC - sound like you?

NYC 🇺🇸

• Bubble, skincare for the TikTok generation, is recruiting for lots of exciting roles (from Social Media to Customer Support); find out more here.

• Milk Bar, NYC's destination for baked deliciousness, is looking for an Omni-Channel Marketing Manager to join the team. More here.

LA 🌇

• Dream performance PR agency Dreamday is hiring an Account Director and Affiliate Manager to join the team. More information here.

LDN 💂

• Vegan sauce brand Nojo London is on the hunt for a Head of Sales to strengthen their team. Apply directly here.

• Kassie Emadi is on the lookout for a highly experienced e-commerce consultant who wants to step it up & start their own agency. More here.

That's all for today folks! If you're new here, don't forget to pop into our DMs & come and hi @femalestartupclub it's a whole other level of fun 👋