Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that!

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What’s your biggest money mistake in biz? 🤝

Are we friends on TikTok, btw? We’re on the look out for founder money mistakes as part of our ongoing series. If you’ve had a money mistake (big or small!) and you want to share it in the hopes it helps other founders avoid the pitfalls, check out our TikTok below and hit reply to this email!

Industry News You Should Prob Read 🗞

Xata steps forward with all-women board and $30M in funding. What VCs are looking for in March 2022. We need financial products built for women. Antler East Africa closes $13.5M fund in early-stage tech startups. Stax CEO has built fintech’s latest unicorn. 

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. Beauty sells ✨🤑

EP297: We’re learning from Allison McNamara, the female founder behind the clean algae-based skincare line loved by Hailey Bieber, MARA Beauty.

We’re living in a wonderful time where authenticity and genuineness are preached from the rooftops. It’s important to remember, however, that your product does also need to… You know… Look good. ✨

At the end of the day, the most important thing is to get the product in people’s hands. Where they can see it, feel it, see the details and experience it.

Both publicists and editors, but also your target customers, are getting hit by constant blasts. Truly beautiful products stand out from the crowd. They catch those eyeballs. And they’ll be sure to land in all the right hands. 🙌

2. Start small, dream big ☁️

EP299: Chatting with Lisa Stelly, the founder behind Fancy Sprinkles, the fun confectionary sprinkle company reimagining the edible arts industry.

You’re going to start really small. But start small and trust that your product is GREAT. You’re putting something out there that the 🌎 wants and needs - and that’s going to translate. You don’t need that fancy packaging to get that across.

The truth is, you’re never going to be in the perfect position to start your business. There are always going to be 101 reasons not to do it. If you wait until you’re ready, you’ll be waiting damn long. So - don’t get ready, set go 🏁

Biz Wins & Failz 🎢

Straight from Hype Club.

We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not in this alone. Some huge WINS this week, as not one but two Hype Girls launched their brands into the world. Go give them some love! 💕

• Bare Thrills (by Emily Pyke) has launched to support every woman in their active journey, by developing the “Perfect Pair of Workout Underwear” 🏋️‍♀️

• Glaize (by Gina Farran) creates the cutest made-to-measure stick-on gel manicures that you NEED - get your pre-order in here 💅

*The doors to Hype Club are open again, so if you’ve been looking forward to joining us - now’s the time!

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON: Nadya Okamoto from August - reimagining periods 🩸

WEDS: Sandy Lin from Small Business Tips - empowering next-gen entrepreneurs ⚡️

FRI: Doone's back - with a solo episode ✨

What to Read, What to Listen to 🤔 

📚 Untamed by Glennon Doyle: Part inspiration, part memoir - stop pleasing and start living as you overcome conformity and embrace your best life.

🎧 Planet Money, by NPR: Imagine calling up a friend to say, "Meet me at the bar and tell me about the economy." Now imagine that's actually a fun evening.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

NYC 🗽

• Bubble, the affordable science-backed skincare brand, is on the hunt for an Influencer Marketing Manager to strengthen their team. Apply here.

• Jennifer Bett Communications (JBC) has a couple of cool job openings, ranging from Broadcast Director to Summer Intern. More here.

• Landit, personalized career pathing to increase the success of women in the workplace, needs a Senior Copywriter for their team. Apply here.

LDN 💂

• Malala Fund, the international non-profit advocating for girls’ education, is looking for a Business Development Officer. More on their website.

Worth Shouting About 📢

Giveaway ✨winners✨

Earlier this week we teamed up with The Dairy to give two lucky IG followers the chance at AU$600 worth of prizes, bc who doesn’t like winning something? 🎁

A special congrats to @kristysaidno and @akiragale for snagging up 💸 2 x $300 The Dairy Vouchers ⁠& 📖 2 x Copies of "Your Hype Girl" the book.

This feels damn good, and we aim to run many more giveaways in the coming months! Stay in the loop right here, in our weekly newsletter. 💌

Norby: Creators Who Share 🤗

Norby’s Creators Who Share program is back. They’re tapping REAL Norby users to share their brand and community-building expertise with YOU. This season’s Master Creators are @btric of @tonic_cbd and @katyaslife of @heymamaco.

THIS WEDS: The Secret Sauce to Growing A Community-Centered Brand with Founder & CEO (Sophie Beren) of The Conversationalist and the Heads of Community of Geneva and Norby, Kim Johnson, and Tori Lazar. 👉RSVP👈

March Brand Love: LegalPad ⚖️

I’m super happy to announce our partnership with LegalPad. This co-female-founded biz helps founders relocate to the US on the 01 Visa. These things can be a huge pain in the butt, so if you’re dreaming of the US, check them out. We’ve organized free consultations with them along with $500 off 👇

Hit reply if you’ve been reading Your Hype Girl and let us know what you think ✨