Hey! It’s Doone, your hype girl in business. This one goes out with a disclaimer that if you’re doubting yourself today, just remember that Billy McFarland is selling $499 tickets to Fyre Festival 2.0 (& people are buying them). Have the audacity to put yourself out there.

Today we’re covering 👇

• How to get your brand on Sephora’s shelves

• LA folks: want to attend the Think in Color conference on us?

• Take 10 minutes to ✨thrive✨ with me

• What’s up, world?

• Finally, a super grant for everybody 🌎

How to get stocked in Sephora 🛍️

1/ Cultivate that vision from the get-go ☁️: I don’t think it’s a coincidence that Sephora was always one of Desiree’s goal buyers, and she landed them as her first retailer. Yep, she knew how to sprinkle that touch of ✨manifestation✨ from day one. From the very early stages know where you want to end up.

2/ Quality over Quick Wins 🌟: Retail giants like Sephora have high standards. They want quality, uniqueness, and innovation. These don't magically appear overnight. Desiree hustled for a solid six months before approaching retailers.

3/ Networking Know-How 💕: Building relationships is vital when dealing with major retailers like Sephora. Attend trade shows, join online events, and connect with Sephora's decision-makers. Do your homework!

4/ Strike when the iron is hot 🔥: When you've got something special, go for it. Reach out to that Sephora buyer on LinkedIn with your two-sentence pitch. Mention your niche, highlight your following, showcase your PR wins, and express your interest. Shine bright.

5/ Know your worth 🥇: Sephora might be your big goal, but it’s easy to forget you also have something that they want and NEED. Indie brands are what consumers want right now. Play that to your advantage, and know you also need to be supported in that journey (you can’t have the same playbook as Fenty; how is Sephora going to help you meet their order requirements?). Basically, know your worth girl.

Listen to Desiree on the podcast →

No face-altering filter voodoo here.

Face filters have a bad rep (for a good reason), but our gal pal Shilpa is here to turn that on its head for all the right reasons. She’s developed an app that will showcase exactly what your make-up shopping list looks like IRL.

They’re calling it a makeup artist in your hands. Just roll over in the morning, swipe through looks to see them on your face, then click to buy the products you want. Designed for your real face, skin tone, skin type, and age. No face-altering filter voodoo. Just the real, beautiful you. This is ARtist by Glowreel.

Sign up for exclusive launch day access →

10-Minute Thrive Exercise ✨

Kaylin’s key piece of advice since selling 250,000 units of Jiggy Puzzles? Take a grassroots and community-driven approach. It’s a long play, but it’s what makes your business authentic & (more importantly) defensible.

Your Monday Challenge: gift yourself 10 minutes, grab a cuppa, sit down, and think about what community really means to you. Answer the following:

• What does community mean to me?

• What does community look like in my day-to-day?

• How am I communicating with my community?

• How does my community differentiate my brand?

• Who are my 1% hyper-engaged people?

• What attracted them to the brand?

• Where is the opportunity to have that work for me?

You’d be surprised how much a simple exercise will clarify the essence of what your brand really is. Have a good think about it. Don’t leave any opportunity for community-building on the table.

Listen to Kaylin on the podcast → 

• 79% of seed funding for diverse founders goes to white women

• Are the golden days of Facebook Ads coming back?

• E.l.f. Acquires Naturium in $355M bet on skin-care

• BelliWelli lands Target & you can find Kulfi Beauty at Sephora

• Stella McCartney’s new collab is (finally) here

• Hailey has sold how many Peptide Lip Treatments?!

• Farfetch has officially shut do

• wn its beauty division

• What does this mean for the future of child influencers?

• Michelle’s call for equal pay at the US Open: “this is about how women are seen and valued in this world”

• Shopify begins rolling out TikTok shop integration, are you ready?

• Florence by Mills launches a Gen Z-inspired fragrance 

• Attend the Think in Color Conference in LA on us

This week's grant...

Listen up Ms. Worldwide! Atomic Grants (finally) has a global grant each and every one of you can apply to, just fill out the application by September 22nd.

This week's lineup...

This week's treat for our FSC community...

Wanna attend the Think in Color conference in LA on us? Enter your details here and send it to your LA friends!

This week's recommendations...

Ways I can help you this week…

Remote 🌴

• Brightland, your fave olive oil brand, is hiring a Marketing Intern for fall to work 15-20 hours a week. Know someone? 

• Good-for-you cookie dough DEUX (known for its Creative & Content) is looking for someone to take the reins on just that. Apply here.

• Digital wellbeing pioneer #HALFTHESTORY is on the hunt for an Executive Administrative Assistant to join the team. Read more here.

NYC 🗽

• #1 at-home fertility tracker Oova has some exciting openings to help their trailblazing mission, such as Key Account Manager. More here.

AUS 🌞

• Bondi Blades, Australia’s first home derma-planing blades, is looking for a Social Media Manager to manage socials. Something for you? 

That’s a wrap! Btw, if you’re a founder or future founder looking for some Majic in your life then come and say hi 👋

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