Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the female e-commerce and CPG space, read by like-minded Entrepreneurs like you. If you find value in this content please like & share above, or take 60 seconds to fill out our anonymous survey at the end of this email.

Hype Club Launch Date: Monday July 12 🚀

The date is set! The Hype Club launches to Founding Members on Monday July 12.

If you ask an entrepreneur where they hang out to get smarter, 9 times out of 10 they’ll tell you from the network around them, and the mentors they’ve had along the way (we know this because it comes up in almost every ep of Female Startup Club’s podcast). Entrepreneurship doesn’t need to be lonely… You can Join our Hype Club to build your own network, access mentorship from women on the show and unlimited resources to help you build your ecommerce business.

The Hype Club; Launching July 12th

✨ Direct mentorship from our extraordinary guests

✨ A community of like-minded women from the e-commerce/CPG space

✨ Access to our team! (including a resident business marketing coach, Facebook ad expert, systems & process queen, copywriter + more)

Two 🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. Amazon = A Search Engine 🔍

Did you know 45% of all searches begin on Amazon? It’s a search engine on its own. This was a hot topic amongst our guests in the food & beverage industry this week.

EP175: For Margaret from Three Wishes Cereal, discovery meant that Amazon was always an important channel to focus on. This became increasingly interesting with the pandemic, and consumer behavior shifting to shopping for daily supplies through the e-commerce giant.

I asked Margaret to dig a little deeper into how it might practically look to “build your brand out on Amazon”, and she gave us some handy tips to getting yourself established in the busy market space.

• Amazon PPC Campaigns: sponsored pay-per-click advertising created and managed by the brand owner

• Ads on any other Amazon properties that lead back to Amazon

• Re-directing Google: catching your google searches and directing the consumer to your Amazon platform to simplify the purchasing process

EP177: Christina Ros Blankfein from beverage start-up Swoon is a little more hesitant when it comes to re-directing their DTC traffic to Amazon.

Swoon really values the communication and connection that comes with serving their customers through their own website. Testing the messages and imagery, creating high value, full control over conversion rates…

However, Amazon remains so key as a convenience. It is a place that you just need to be in today’s world. For Swoon both the discovery aspect, and the learnings derived from consumer reviews mean that Amazon will always operate alongside their DTC channels.

The main learning here? Amazon does not need to trump DTC but ensure your brand is ready to meet your potential customers with open arms on Amazon 🤗

2. First Hires & Social Media: The Crucial Connection 💬

EP176: In my chat with Taran Ghatrora (Founder of body-care brand Blume) this week, I asked her about the first official hire the company made. I thought it would give a cool insight into the priorities and realities of the entrepreneurial journey. For Taran, it was clear: they needed someone to help with social media.

For all the obvious reasons, social media has become such an essential piece of your business’ marketing strategy. It helps you connect, increase awareness, boost sales… But there’s no getting around the fact that it takes time, consistency, and commitment to build that fruitful online community!

In the words of our previous guest Gwen Lane (7-fig entrepreneur and social media expert):

The solution: get someone on board to manage your social media channels; allow yourself more time to focus on other initiatives 🚀

Dusting Off The Catalog: Homeware 🏠

Delving into the stories of the women behind some of the most innovative homeware brands of our time. Useful insights & learnings for anyone looking to get into the space:

• EP178: (Amanda Niu, Eva)

• EP135: (Sara Berks, Minna)

• EP133: (Serena Hood & Lucinda Chambers, Collagerie)

• EP58: (Lindsey Johnson, Weezie Towels)

• EP43: (Hayley Worley, The Sheet Society)

What’s on this week? 👀

Let’s see what we have in store for you this week…

TUES: Amanda Niu from Eva - Award-winning Aussie bedding 💤

THURS: Stephanie Lee from SELFMADE - The skin-care brand merging mental health with beauty ✨

SAT: Lauren Montgomery from Monty’s - Pure & Plant-based dairy essentials 🌱

Click here to tune in! 🎧

What to Read, What to Listen to 🤔

📚 It Didn’t Start With You, Mark Wolynn: How today's entrepreneurs use continuous innovation to create radically successful businesses.

🎧 My First Million, by Sam Parr & Shaan Puri: The Hustle’s latest podcast celebrating business buildings (even if they fail) and giving you the tools to help turn your scheme into a reality.

Job Alert Time! 💼

Check out these cool job listings on our radar:

REMOTE 🌎

• Fishwife, the female-founded, sustainable and delicious tinned fish company is looking for a community & marketing fellow: a part-time, temporary, remote, entry-level role! All details here.

AUSTRALIA 🦘

• Gabriel Waller, the Australian-based entrepreneur specialized in global product sourcing, is looking for a Communications Assistant to work remotely from Aus. Apply here.

AUSTIN 🌞

• Packed Party, the company designing products to make every day a party, is looking for ambitious expert-level communicators to join their Ops Team at their HQ. Interested in product development? Find out more here.

Hey, from the Founder 👋

If you’re working on something cool, hit reply and pop into my inbox. I’d love to meet you and hear about it.

PS: To help us make this newsletter even better, help us out with a cheeky 60 second survey (ANONYMOUS) HERE! 🙏