It’s Doone here, your hype girl in biz. I'm super excited to be jetting off to Vancouver today to spend the week with Thinkific chatting all things FSC and our mission to inspire more women in their entrepreneurial journey. Proud pinch me moment! If you have any tips for what to do / see, I’m all ears - just hit reply to drop into my inbox.

Today we’re covering 👇

• A little gem of wisdom that transformed my biz

• The different types of rest we all need

• $100,000 to build your life’s work

• Small Biz Owners: Access this limited-time offer & money back guarantee for our new program teaching you marketing, sales & paid ads; Ecommerce Fundamentals 

People buy your why 💸

Today, I wanted to share a little gem of wisdom that has made a world of difference in my entrepreneurial journey. It’s something I ask my guests in every single episode, and even though it’s probably already come up in the conversation they always answer full of enthusiasm and sparkle.

Any guesses which question I’m getting at? It’s the first of our 6-quick-question series: “what’s your why?”.

It’s so simple you would almost be forgiven for forgetting it every once in a while. Almost, but not quite: because this truly is the basis for everything.

Sandy reminded me of exactly that in the last of our repeat episodes last week when she broke down the concept that people don’t just buy what you do, they buy why you do it. People buy your why.

Remember: your why doesn't have to be OTT. It can be as simple as brightening someone's day, making them feel confident, or offering a sustainable solution.

Knowing your why is like having a compass that guides you through the ups and downs of entrepreneurship. It's your personal north star, reminding you of the bigger picture and the impact you want to make. Whether it's creating innovative products, empowering others, or making a difference in your industry, your why is what will keep you motivated when challenges arise.

Listen to Sandy on the podcast →

But sis, did you get the right kind of rest? 💤

Are you still feeling exhausted post holiday? You aren’t alone.

My bestie sent me a Ted Talk on productive rest by Dr. Saundra Dalton-Smith a few days ago explaining how we often go through life thinking we’ve rested because we’ve gotten enough sleep, and then get confused that we’re still so god damn tired. Ok, raise your hands if you feel seen! 🙋‍♀️

It turns out a lot of us are missing out on the other types of rest we need. 

So here it is, the ultimate list of the 7 types of rest we all need (along with practical tips on how to attain them):

1. Physical Rest 😴 a good night sleep, restorative movement (such as yoga & stretching) and naps are the ultimate cure here.

2. Mental Rest 🧠 we’re used to being constantly switched on and on the go: schedule breaks in your work day and take them seriously.

3. Sensory Rest 🔆 shield yourself from sensory overdrive, a serene pamper session sans music or TV can do wonders.

4. Creative Rest 🎨 super important for anyone solving problems or brain-storming ideas, spend some time in nature without your phone.

5. Emotional Rest 😰 take some time to acknowledge your emotions and chat to someone about how you really feel, get it off your chest.

6. Social Rest 👐 the holidays can be a scary time for introverts like myself, it might be high time to find some rest in solitude.

7. Spiritual Rest ️🌟do you feel a sense of belonging or a little unmoored at the moment? Your spirit is deeply connected to your purpose.

All that to say, if the post-holiday blues are lingering this year, that’s perfectly normal and you’re far from alone. There might just be another aspect of your life that needs some TLC (aka: rest) rn.

We’re talking about this in more detail on our Friday ep this week →

• Funding remained meh for female founders in 2023

• Why the IWD 2024 theme is investing in women

• Oh no, not again Rent The Runway

• The Sol De Janeiro spider controversy explained

• Rare Beauty's Comfort Club looks like a vibe

• Female-founded Shimmer raises $2.2M 

• Meet Sephora Accelerate’s Class of 2024

• Beverage brands fighting to stand out this Dry January

• The latest collab for the Twilight girlies 

• California’s FPAS regulation might impact you

• Learn how to run your own Facebook & IG ads [access your limited time offer]

This week's grant...

US-based founders! The O’Shaughnessy Fellowship is offering you one year and $100,000 to start building your life’s work, just apply by February 29th.

This week's lineup...

This week's recommendations...

Ways I can help you this week…

Remote 🌴

• Wedding planning platform Loverly is hiring an Associate Brand Manager to look after their community & socials. Something for you?

NYC🗽

• Investment firm True Beauty Ventures is looking for candidates for their MBA Summer Internship (a 10 week paid position). Read more.

• Malin+Goetz, creating products designed to fit your life, is looking for a rockstar Senior Marketing Manager to join the team - apply here.

LDN 🇬🇧

• Fashion brand for the sparkly girls SLA The Label is hiring a Junior Garment Technician to support the buying team, send your CV here.

That’s a wrap folks! To keep shining your way into 2024, check out our proven playbook to create organic sales ✨