Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that! If someone forwarded you this email you can subscribe here:

Bulletin 📌

Target Accelerator 💫

Target has officially opened up applications for its 2023 accelerator program(!!!). SO many incredible brands from the show have come through this program (Range Beauty, Golde, to name a few), and now it's time for you to take a shot. There are two programs this year, so make sure to apply for the right one (GOOD LUCK 🍀):

• Forward Founders: for early-stage CPG brands with a physical product to sell, fewer than 6 employees, and ideally $5,000-$500,000 total revenue (ever)

• Takeoff: mature CPG brands who should be able to show traction in the business

Side hustle for sale! 🎟️

Need a side hustle that's ready to go? Leading Aussie doll-clothes retailer (rosiesdollsclothes.com.au) is selling their biz and looking for someone wanting to take their first steps into eComm biz ownership, earn a strong part-time income and learn all about digital marketing for websites:

• Asking price: $23,355AUD 💰

• Monthly Profit: $2,035AUD 🤑

• Page Views: 16,724 p/mo 👀

Industry News You Should Prob Read 🗞

Target Accelerator is LIVE. AAPI-owned Three Ships Beauty raises over $1M. Sephora discontinues TikTok beauty brands, is this the end of the influencer beauty boom? Welcome to the new era of cosmetics regulations. Instagram removes shop tab on the home screen next month. 3 questions founders should be asking investors in Q1 2023. Glossier enters new waters: deodorant. The D'Amelio family set to launch footwear line May 2023. Formula 1 announces all-women race in 2023! Mala Goankar debuted the largest women-led hedge fund in history. RhiRhi drops Savage Fenty collection in time for the superbowl. Herself Health raises $7M in funding. Everything you missed from the Golden Globes. Access to capital for entrepreneurs receives $3.75M grant from Truist Foundation.

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. Becoming a DISRUPT-HER 👑

EP481: Diving into the journey to founding two $100M+ companies with serial entrepreneur, WILD, Thinx & Tushy founder Miki Agrawal.

For Miki, each entrepreneurial venture (& there have been MANY) has been a huge educational uphill battle. Disruption is in her blood. But with that comes the need to educate her target audience and rid them of all the negative stigma associated with her state-of-the-art ideas (people don't like change, btw). Three businesses in and she's developed a 3-pronged thesis around (successfully) changing culture:

1. A best-in-class product ⭐ the product needs to have a wow factor when it lands in your consumers' hands

2. Accessible labeled language across every touch point of the brand 😂 funny copy will get you very far in life

3. Beautiful art-y design 🦋 people like pretty things, people like sharing pretty things, simple

Through these steps, you can educate people in an iconic way. Make them interested in leaning in, then talk to them wherever they are.

2. Start a brand with £250 in your home-kitchen ⚡

EP479: Zara Saleem started her Ayurvedic-inspired skincare biz, Delhicious with £250 at her kitchen table - now she has a waitlist of 50K.

Zara was on mat leave from teaching when she developed a painful skin condition that just wouldn't budge. Grandma to the rescue, she used her old recipes to start experimenting and found the perfect formula to heal her skin.

Step 1/ create a product so great you can't not share it with the world 🌎 (misconception: you don't need to have a big range - start with one thing)

Zara got together about £250 to spend on ingredients and (super simple) packaging and started handmaking and hand-packaging the product in her kitchen.

Step 2/ start small and scrappy, go slow, prove out the concept, and start there - do things yourself as much as you can 🐢

It took months for the first order to arrive. Zara started posting on Instagram and got a lot of press off the back of her story and South-Asian heritage.

Step 3/ your story and your why is your strongest selling point, shout loudly 📣

Taking the learnings from Instagram Delhicious made theirTikTok debut, and after initially seeing 0 results went from 0-50K followers in just a few months.

Step 4/ be consistent and you will get there - keep getting that content out there, test it out and see how people respond 🤳

Thank you, TikTok! Now to satisfy the 50,000-strong waitlist... I love a story that shows just how this journey can be for everybody, and with access to a couple of hundred £££ & some grit YOU can do this too.

Biz Wins & Failz 🎢

Straight from Majic...

Another member chimed in, "talking with you guys is like my own little MBA I swear!". I mean is that the best compliment ever orrr...? So, so, SO much love!

*The doors to Majic are open, become a founding member with us before our rates increase at the end of January.

What’s on this week? 👀

Let’s see what we have in store for you this week…

MON 👉 Zara Saleem from Delhicious - award-winning ayurvedic skincare bursting with powerful ingredients ✨

WED 👉 Miki Agrawal from TUSHY - the modern and sustainable bidet company 🚽 & 👉 MAJIC's First Weekly Virtual Coffee Chat @ 11:00EST 💗

FRI 👉 MAJIC's Second Weekly Virtual Coffee Chat @ 09:00AEST 💗

What to Read, What to Listen to 🤔

📚 Venture Deals by Brad Feld and Jason Mendelson: be smarter than your lawyer and venture capitalist and discover what it takes to make your way through it.

🎧 My First Million hosted by Sam Parr and Shaan Puri: Sam and Shaan spoon-feed you interesting businesses you can start tomorrow.

💌 Glowreel Newsletter founded by Shilpa Bhim: amplifying the cool stuff that BIPOC women do! News & empowering stories in 5 mins.

Job Alert Time! 💼

Check out these cool women-owned DTC job listings on our radar:

REMOTE 🌎

• Fishwife, making delicious tinned seafood, is looking for an Operations and Logistics Coordinator to join their team. More information here.

• FINDS, the video marketplace for fashion, is hiring a Content Marketing Intern. Could this be the perfect job for you? DM them directly here.

• Cool spice brand Diaspora Co. is hiring for three big roles across the USA and India! Check out the listing here to join their cute team.

NYC 🇺🇸

• Fast-growing animal wellness brand Fable is on the hunt for a Head of Retail Strategy and Partnerships to strengthen their team. More here.

If you resonate with something in this week’s newsletter we’d love to know! Share it with us on Instagram tagging @femalestartupclub & @dooneroisin ✨