Hello 😍 it’s Doone here! Your host and hype girl. In the lead up to Female Startup Club’s launch of Hype Club on Monday July 12th we’re taking this time to recap on what it is & who it’s for in a 3-part mini series;

TD;LR

✨ Access direct Modern Mentorship

✨ Build your Network & Community

✨ Use our team of Experts

✨ Level up with Business Resources

It's almost time!!! I can't believe that we're just 3 sleeps away from finally opening the doors to our much anticipated private network, Hype Club 🚀

We started talking about this publicly about 5 weeks ago and I've been overwhelmed by how many of you have put your name on the waitlist to join this special community, and I'm SO excited to make it the absolute best for women like us who are building the next wave of the world's most exciting CPG/DTC/ecomm businesses.

In this email I want to recap what it's all about, answer any questions you might have and explain who it's for (and who it's not for). And if this email doesn't answer something you've been thinking about simply hit reply and slide into my inbox. I'm here to chat or hop on a Zoom if you want to. I'd love to tell you more about my vision for Hype Club and FSC.

Q. Who is the Hype Club for exactly? 🧐

Hype Club has been built for women who are building product based businesses. We're tailoring it to founders in the CPG/DTC/FMG and ecomm space. Think: beauty, food, beverages, fashion or anything that's a tangible product.

***Please read: If you are a service provider, or you sell digital products, this is not the right space for you at the moment. We are strictly for physical products based business owners and entrepreneurs. We will cancel and refund anyone who joins that isn't actively building a CPG/DTC brand.

Q. How will this help me? 🥰

Use the Hype Club as a space to start building your own Network ✨ to make friends, connections and relationships with other women who are on a similar journey to you. We hear in almost every episode that the network and people around you lifting you up is critical in building a successful business. Let's be the next wave of exciting brands shaping the future :)

Our Modern Mentors ✨ will be there to answer your specific questions, give their practical tips and advice to help you on the way. They're the women who have been on the journey and know the critical to-do's and critical not to-do's and can help you avoid the pitfalls they've made and keep you on track.

Access Experts ✨ in our Power (Office) Hours for a fraction of the cost of what you'd need to hire them for independently. We will have weekly sessions to help you with your marketing plan, your paid ads strategy, your content creation for ads, help with research on relevant topics like grants as well as how to set up your systems/processes and planning. There will also be cameo appearances from buyers, investors and channel specific experts to help us on the journey.

And finally. Use our library of Business Resources ✨ to your advantage. All our live sessions will be recorded in case you can't join on the day; plus templates, planners, lists of useful resources and guides that are already proven to help product based brand builders.

And remember; this is just the beginning and our Founding Members are really part of this early journey to help shape the group and tell me what you want from it. Your wish is my command ;)

Q. Why does it exist? 🌟

Hype Club exists solely because of YOU. The FSC audience. In my ongoing interviews with the community this kept coming up over and over as something you wanted (community + mentors) and truthfully - I wanted it too! I want to dig deeper into certain topics from the people who know more than me to understand what I need to be doing while I build my own CPG brand (tune into my next solo episode to hear what it is). So why not bring that to everyone in a similar situation.

Q. What's the pricing? 💸

Our first Founding Members (50 spots only!) will access our heavily discounted rate of $39 USD per month, and this will remain the same for the lifetime of your membership (until you cancel). Once our Founding Member spots have filled up the price is $199 per month. Both options are cancel anytime.

If you choose to pay for the annual subscription ($349) you'll get a further discount of $119 off (!!!)

When we first started looking at building this club we were torn about the pricing. Price low or price high?

Q. What does it mean to be a Founding Member? 👩‍👩‍👧‍👧

Being a FM means you're signing up with the mindset that you know it's not going to be perfect, but you're here to help us work out what's awesome and what's not, and stick with us while we figure out the kinks. It also means you've been part of the FSC community and you heard of this because I spoke about it on the show or on social media :) you're part of the inner circle!!!

That’s a wrap! 🌮

Phhhewww. This was a long one. Tomorrow I'm going to introduce you to our first Modern Mentors ✨ and some other folks joining the Hype Club, + lay out how the first few weeks will go down.

If you want to share this with someone in your network who would benefit from being a Founding Member, you're very welcome to. Any friend of yours is a friend of mine.

And remember!!! If you have any Q's for me, just hit reply :) I'm here to be your hype girl.

See you tomorrow,

Doone x