$200k in Grants & Martha Stewart Energy

Hi! It's your BFF in biz exploring women’s experiences in entrepreneurship, venture capital, personal finance, wealth & motherhood.

Hey! It’s Doone, your hype girl in biz… I watched the Martha doc last night and it was a powerful reminder that when we’re faced with BS that inevitably comes our way in work and life ✨ resilience and grit are everything ✨ I’m channeling Martha energy this week if you wanna join me! 💗 

Alright, let’s jump into today’s newsy:

  • 💖 Validate your idea with annual reports

  • 💖 Grab your ✨ Productivity Toolkit ✨ here

  • 💖 All the latest biz news to know this week

  • 💖 $200k Grant for women of color [ends tonight] 👀

  • 💖 Ariana Huffington is hiring!

Your Simple 2-Step Validation Process

Alright, let’s talk market research (without the snooze factor). This little hack was dropped on the podcast, and it’s too good not to share. Here are two super-simple ways to validate your idea before you dive in head-first:

1️⃣ Stocked? Stalked.
If there’s a big public company in your space, here’s a sneaky tip: look up their filings. Yep, all that juicy info is just sitting there, waiting for you. Check out their annual reports, see what they’re investing in, what’s keeping them up at night, and which regions they’re growing into. It’s like having a crystal ball for where the industry’s headed, and it’s all public info. Your VIP pass to what’s working (and what’s not).

2️⃣ Test the Waters (on a budget).
Here’s the thing – validation doesn’t have to be a big, expensive production. Run a small campaign to see if people are actually vibing with your idea! Think surveys, early sign-up pages, or even a cheeky landing page on social media. You don’t need a million dollars – just a pulse check. If people are clicking, signing up, or giving feedback, that’s your green light. And if not? Time to pivot.

Whether you’re in the “just an idea” stage or fine-tuning a new concept, don’t miss the all-important step one number one: making sure people actually want this thing.

Wow, you’re so good at multitasking!

Juggling a million things at once? Check. Handling work emails, life admin, the group chat, and probably planning dinner in the back of our minds – we’re experts. But here’s the truth bomb: all that multitasking? It’s actually a sneaky productivity killer. Shocker.

Yep, turns out switching from task to task drains our mental energy more than we realise. Every time we hop between tabs, look for that one missing file, or try to remember where we left off we’re paying what the Harvard Business Review calls a “toggle tax.” And trust me, that tax, like all taxes do, adds up. Fast. 

So, here’s my new mantra: less multitasking, more flow. Focusing on what really matters and keeping everything in one streamlined place, with help of my 5-point checklist: 

  1. Make Time: block out a two hour chunk in my calendar 

  2. Choose One Thing: identify the one priority task I’ll focus on

  3. Turn World Off: turn off notifications, silence your phone, and let your team know you’ll be heads-down (protect your focus bubble!)

  4. Clear Workspace: declutter your desk, close those extra tabs, and eliminate visual distractions (a clean space = a clear mind)

  5. Gather Resources: open docs, pull up data, grab your notes and have everything you need within arm's reach to avoid unnecessary searches

Ready to say goodbye to the chaos and hello to a more intentional workflow??

Gold Tweets This Week 💗

1/ Bundle pricing hack:

A quick hack for your toolkit, for anyone who's ever spent hours overthinking pricing (🙋‍♀️ 🙋‍♀️ 🙋‍♀️ ). Sometimes, all it takes is a simple mental math trick because honestly, who doesn’t love a clear deal that feels like a win from the start?

2/ And we’re not going to stop fighting to get them:

Extra Stuff to Check Out 👀

💸 Singapore and Aus are coming together on this Go-Green Innovation Program granting up to $500K, apply!

🧰 IDK if I’ve mentioned this to you before, but if you spend a lot of time travelling Timeshifter is a total game changer app to beat the jetlag

📲 Black Friday winning strategies you can copy paste pronto

🩷 Spend just five minutes doing this every morning (and then go about your day and let go)

📺 The Martha documentary on Netflix was the perfect antidote to the election result this week (she is the ultimate badass)

👉 Life hacks you can use today… right this way

Female-founded remote jobs 

Secure a paying gig that supports your financial needs and allows you to invest in your biz from a place of ✨abundance✨ rather than scarcity —right here—👇

REMOTE 🏝️

PART-TIME ⏳

  • The AI-enabled Ground (uncovering untapped revenue for next-gen consumer companies) is hiring part-time within Growth | apply here.

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