Hey! It’s Doone, your hype girl in business. Today, I’m super stoked to come to you with LIVE access to 200+ Female Founded cyber-week deals from your favourite brands and founders, just click here to gain full access.

Today we’re covering 👇

• Making your boring business sexy 

• Small businesses to support this week

• Introducing our new playbook: Ecommerce Fundamentals ✨

• Stay on top of the news this week

• The Sephora Beauty Grant ($100,000!!)

• Some game-changing reccies

Are you an early-stage founder? Do you need more sales? Are you overwhelmed AF?

Ready to spend some time with me….?

When I built my first ecommerce business to 6-figures a couple of years ago, I was just like you. A solo bootstrapped founder, stressed out of my mind, throwing things at the wall in any and every direction.

Since Female Startup Club has come along (hi 👋) I have spent years interviewing sooo many super successful female founders in e-commerce who have built their companies to 7, 8 and 9 figures in annual revenue to understand what to do and where to focus.

Through those 600+ conversations (and launching my own products and businesses too) I’ve been able to put together a simple systemised framework to keep myself on track. This course is designed around that framework.

It will: Reduce your overwhelm by using a clear step by step proven playbook to step you through how to develop your messaging, your organic content engine, my secret framework to finding your first 1000 True fans & how to launch TikTok and META ads as a beginner.

You only need 1,000 true fans to build a strong foundation in a successful e-commerce business and I’m going to show you exactly how to do it.

Pre-order Ecommerce Fundamentals by Female Startup Club →

(*It’s $199USD this week if you pre-order, but the price is going up once it’s live*)

3-steps to making any business sexy ✨

I learned something important this week. If you can sell superannuation (the Aussie retirement savings system 💤 ) you can sell anything. Pascale turned the whole world of business on its head as she described selling un-sexy businesses as eating those pesky Brussel Spouts. Hear me out.

So, sprouts. We can’t live without them, but they’re not the easiest to sell in a world of cupcakes & Mac ‘n Cheese. Terribly good for us, but not the obvious first choice. But how do you make people eat sprouts? You smuggle them into a lasagna. Everyone loves lasagna. Here's your three-step process to giving any business the lasagna treatment:

1/ THE MAKEOVER 💅 a lasagna looks pretty damn good and Brussels sprouts just aren’t galvanising enough. Brand in line with your customers wants & wishes, boring businesses don’t need to equate boring branding.

2/ URGENCY 🚨 in a world of instant gratification, how do you make un-sexy businesses (like Pascale’s superannuation app) sexy? You create urgency. Make people feel the thrill of immediate accomplishment. Show them the results of today's efforts. Visualize the journey, make it relatable, and let them see how sexy that long-term goal can be. Retirement might not be urgent on today's to-do list, but financial wellness is. Just connect those dots.

3/ GETTING STICKY WITH IT 💁‍♀️ sticky is sexy. Make your business the go-to, the must-have. How? It's not about forcing it; it's about making your business integral to your audience's life. It has to be frictionless, like the smooth experience of your favorite app or service. Identify a real problem your audience faces, and be the solution. Your business should not only solve a problem but leave your users feeling good about using it.

Listen to Pascale on the podcast →  

200+ BFCM Deals: Small women-owned businesses to support this week 💕

• Non-alc cocktail brand Tilden gives 20% off from Friday (the 24th) until Monday (the 27th) with code TILDENSEASON |🍸

• Australia’s favourite cleaning revolution Pleasant State is offering 20-40% off site-wide until November 27th | 🧽✨ 

• Get 20% off any Neon Goat products, creating no nasties b.o. busters for kids, between the 23rd and 28th of November | 💚

• Meke Baby (the original portable milk warmer) is offering 15% off site-wide from Wednesday (the 22nd) until the 28th | 🍼

Access the full list of 200+ female-founded deals right now →

• Female Founder Fund is looking to raise $75M

• Gwyneth Paltrow is setting her sights on a new audience

• Feminist media site Jezebel official closes it’s doors

• Whilst Karlie Kloss buys i-D from Vice Media 

• The Body Shop just sold for $257M (which is actually pretty low)

• Denise Dresser is set to replace Lidiane as Slack CEO

• Matilda Djerf & Sofia Richie’s holiday campaign soft-launches

• But nothing quite lives up to this SKIMS campaign for me

• Whilst Kim graces the front-cover of GQ’s Man of The Year Issue

• Venus Williams and CorePower Yoga was always meant to happen

• France-based NŪMI raises €3M to reproduce breastmilk

• Women are absolutely dominating the Grammy’s this year ✊

• Our new course for ✨early stage ecomm female founders✨ is on pre-order for $199 

This week's grant...

15percentpledge has teamed up with Sephora for The Sephora Beauty Grant: your chance to win $100,000 to grow your beauty business 💸 *you must sell a CPG product, black-owned and apply by December 18th.

This week's lineup...

This week's recommendations...

Ways I can help you this week…

REMOTE 🌴

• Glossier is on the look-out for a People and Cultures Manager for the retail side of the biz. Is this something for you? 

NYC 🗽

• Finance girlies! Equinox, the fitness hub about more than just a workout, is hiring a Strategic Finance Analyst. Apply here.

• New York’s fave baked treats location Milk Bar is hiring a Sr Manager of Financial Planning & Analysis. Apply directly.

PARIS ☀️

• Beyond Aero is looking for a 6-month Marketing & Communications Intern on their mission to rethink the aeronautics industry. More here.

That’s all for today folks! Reply to this email if you need to be added to our BFCY Sales Sheet! 💙